7. Course Map
Analyze a communicative situation
Plan an approach
Identify strengths and weakness of your approach
Context Rhetorical Purpose Channel
Interpersonal Informative Oral
Small Groups Persuasive Written
Public
Mass Communication Visual
Online
Define communication and understand a model of communication
Describe the role that culture, hierarchy, perception, language, non-verbal behaviour, and
generation play in communication
7
8. Culture
Hierarchy
Perception
You Another person
Language
Non-verbal
Generation
8
9. Lecture Outline
1. Definition of culture
2. How does culture shape us?
3. What multiculturalism means for you
4. Apply the five dimensions of culture in the workplace
9
19. Russell Peters
How to become a Canadian
citizen
http://www.youtube.com/watch?v=HOm-15621bs&feature=related
19
20. Questions about comedy sketch
What are cultures and co-cultures discussed?
What strategy is Russell’s father using?
What strategy is Russell using?
Are there stereotypes here?
Are there prejudices here?
20
31. Dimensions are a scale
1 2 3 4 5 6 7 8 9 10
Individualism Collectivism
31
32. Case Study #1
Dietician with Punjabi client
group
Frustrated because must give
very precise details
Clients give no input on how to
improve their diets
Doesn’t know what she is
doing wrong
32
33. What’s going wrong?
1. The Indian clients expect their doctor to tell them what to do
2. The dietician is experiencing culture clash and worrying about small
details
3. Punjabis are not detail-oriented
4. The Punjabi clients are used to top-down leadership and don’t
usually participate in decision-making
5. The dietician has pushed the clients too far and they don’t want to
work with her
6. Punjabis are lazy and won’t perform unless given detailed
instructions
33
35. Case Study #2
Canadian textile designer with
Filipino employees
Finds Filipinos very polite and
nice
Finds it very difficult to get
feedback from his employees
They don’t want to offer
suggestions or say anything
negative
35
36. What is going wrong?
1. The Filipinos are dishonest and don’t want the designer to do well
2. The employees do not know the designer well enough to tell him
what is wrong
3. The Filipino employees expect the designer to interpret their feedback
to find the negative.
4. The Filipinos are not trained to think critically.
5. The Filipinos want to avoid conflict and difficult issues.
6. The designer is too abrupt and expecting too much from the
employees
36
37. Culture clash
1 2 3 4 5 6 7 8 9 10
Low-context High-context
communication communication
37
38. Case Study #3
Conservation officer finds
groups are staying late at park.
He needs to close the gates on
time.
Mostly Somali families who are
polite and friendly
Despite repeated requests, they
won’t leave on time and have
intense conversations about the
request with each other
Conservation officer is
frustrated and may call the
police
38
39. What is going wrong?
1. The Somali families view family time as the most important part of
their lives and don’t want to interrupt it.
2. The conservation officer is being overly rigid.
3. The Somalis have a poor sense of time and are probably always late
for work.
4. The Somalis are perplexed at the conservation officer’s idea that the
park must close at a certain time. How can nature close?
5. The Somalis do not have good leadership skills and must consult
with each other about everything.
39
41. Take away
Know the definitions of
culture, co-culture,
assimilation, accommodation,
separation, stereotype,
prejudice
Know the five dimensions of
culture and be able to supply
examples
Chapter 2 in Gamble & Gamble
41
42. Discussion
forums
Can the Gamble and Gamble
model of communication help
you understand a
miscommunication?
Have you ever experienced a
cultural misunderstanding?
What communication skills
will you need in the future?
42
43. Photo Credits
Slide 9: Photo from Namesake movie web site
Slide 10: Photo from Unambiguously ambidextrous blog
Slide 11: Photo by lolo 13 on flickr
Slide 17: multiculturalism by urbanartcoreeu on flickr
Slide 18: Eggs by pietroizzo on flickr
Slide 19: driving with window open by roni web
Slide 28: Punjabi aunty by Premshree Pillai
Slide 32: sewing factory by jsigharas
Slide 36: somali women by united nations photo
43