Accessing and Building Schema on the Way to Visual Literacy

Accessing and
Building Schema
on the Way to
Visual Literacy
JEPD - 11.10.2009

Tuesday, November 10, 2009

“In a society where powerful
interests employ visual data to
persuade, schools must show
students how to look beyond the
surface to understand deeper
levels of meaning and tactics
employed to sway their thinking.”
~Alvin Tofﬂer


According to research from 3M,
we process visuals 60,000x faster
than text.


Processing text is a
sequential endeavor.
Processing visuals is
done in parallel.


“...young people learn more
than half of what they know
from visual information, but
few schools have an explicit
curriculum to show students
how to think critically about
visual data.”
~Mary Alice White, Columbia Teacher’s College


“I didn’t believe it
until i saw it.”

~Us


“Seeing is believing.”

~every one of us


“Transfer
(actual learning)
improves 89% when
images are integrated
into the instruction.”
~Dr. Lynell Burmark


“A curved line with
every point
equidistant from the
center.”


“A curved
line with every
point equidistant
from the
center.”


The big


“The first rule of any technology
used in a business is that
automation applied to an efficient
operation will magnify the
efficiency. The second is that
automation applied to an
inefficient operation will magnify
the inefficiency.”
~Bill Gates

“I see no advantage
whatsoever to the
graphical user
interface.”
~Bill Gates, 1983


Thanks:
• “F-Shaped Pattern for Reading Web Content” http://www.useit.com/
alertbox/reading_pattern.html

• “F” by Leo Reynolds: http://www.flickr.com/photos/
49968232@N00/103942078/

• “according-to-americans” http://www.flickr.com/photos/vaxzine/
2273161919/in/set-72157603915613940/

• “left-brain-right-brain” http://www.flickr.com/photos/vaxzine/2278300537/in/
set-72157603915613940/

• “visual note-taking conference call notes: http://www.flickr.com/photos/
93243688@N00/3432304003/

• “autism neuroimaging study” http://www.flickr.com/photos/
46813052@N00/189736044/


Thanks II:

• “Associations Now Illustration: Final Inked Art” http://www.ﬂickr.com/
photos/33472412@N00/3783592700/

• “Associations Now Illustration: Ideas Inking” http://www.ﬂickr.com/photos/
rohdesign/3783589714/in/set-72157621803218765/

•


Accessing and Building Schema on the Way to Visual Literacy

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