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PERCEPTION
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[object Object],[object Object],[object Object],[object Object],FACTORS INFLUENCING PERCEPTION
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Attribution Theory :  An attempt to determine whether an individual’s behavior is internally or externally caused.
ATTRIBUTION  THEORY
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[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object]
THE PYGMALION EFFECT
What is Pygmalion Effect The  Pygmalion effect , or  Rosenthal effect , refers to the phenomenon in which the greater the expectation placed upon people, often children or students and employees, the better they perform. The effect is named after Pygmalion, a Cypriot sculptor in a narrative by Ovid in Greek mythology, who fell in love with a female statue he had carved out of ivory. The Pygmalion effect is a form of self-fulfilling prophecy, and, in this respect, people with poor expectations internalize their negative label, and those with positive labels succeed accordingly. Within sociology, the effect is often cited with regards to education and social class.
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Pygmalion in Management  ,[object Object],[object Object],[object Object],[object Object]
Impossible Dreams ,[object Object],[object Object],[object Object],[object Object]
Your  expectations Low High Pygmalion motivation grid Self motivated performer High performers, as expected Low performers, as expected Under performers
Quadrant 1 “ High performers, as expected” These people meet your expectations and continuously improve their performance. This can be a “virtuous circle”, where high performance is motivated by your high expectations.
  Quadrant 2 ,[object Object],Here, you have low expectations of  people, and they tend to perform and improve less than others. This can be a “vicious circle”, and there’s a risk that these people are demotivated by your lower expectations of them.
Quadrant 3 ,[object Object],Despite your lower expectations of this group, these team members perform well. Perhaps their last three tasks were unusually successful or perhaps you need to adjust your expectations.
Quadrant 4   ,[object Object],Despite of your high expectations this group are failing to improve their performance.
The Golem Effect ,[object Object],[object Object],[object Object],[object Object]
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Profiling:  a form of stereotyping in which a group of individuals is singled out– typically on the basis of race ,ethnicity- for intensive inquiry , scrutiny ,or investigation.
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[object Object],[object Object],[object Object],[object Object]
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[object Object]
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Unit v perception

  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8. Attribution Theory : An attempt to determine whether an individual’s behavior is internally or externally caused.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. What is Pygmalion Effect The  Pygmalion effect , or  Rosenthal effect , refers to the phenomenon in which the greater the expectation placed upon people, often children or students and employees, the better they perform. The effect is named after Pygmalion, a Cypriot sculptor in a narrative by Ovid in Greek mythology, who fell in love with a female statue he had carved out of ivory. The Pygmalion effect is a form of self-fulfilling prophecy, and, in this respect, people with poor expectations internalize their negative label, and those with positive labels succeed accordingly. Within sociology, the effect is often cited with regards to education and social class.
  • 16.
  • 17.
  • 18.
  • 19. Your expectations Low High Pygmalion motivation grid Self motivated performer High performers, as expected Low performers, as expected Under performers
  • 20. Quadrant 1 “ High performers, as expected” These people meet your expectations and continuously improve their performance. This can be a “virtuous circle”, where high performance is motivated by your high expectations.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Profiling: a form of stereotyping in which a group of individuals is singled out– typically on the basis of race ,ethnicity- for intensive inquiry , scrutiny ,or investigation.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.