Ignite session slides from UKMW13 pre-conference Drinking about Museums by Anna Mikhaylova of State Historical Museum, Moscow. Anna discussed how we measure success or failure of social media and its impact on museums from a Russian perspective.

1. Social Media for Museums: lies,
damned lies, and statistics. The
Russian experience.
Anna Mikhaylova
State Historical Museum + University
of Leicester
@Madlena_P

2. State Historical Museum, Moscow, Russia
1stHistorical
historyRF

3. Red square, Moscow
~ 1 000 000 visitors each month

4. State Historical Museum
~ 400 000-500 000 visitors per year

5. Dmitry Medvedev, the Prime Minister
of Russia

6. Vladimir Medinsky, the Minister of Culture
@medinskiy_vr

8. State Historical Museum / social media
historyRF
shm_official
1stHistorical
Mediaonshm
state_historical_museum

9. Museum Analytics

10. Our priorities – FB and Twitter
+ 1340
since April

11. Since April 2013
• Strategy
• Ask a Curator
• “Local” online activities
#museumsaloon

12. Figures
vs.
Interaction &
Engagement &
Participation

13. Twitter @1stHistorical
+ 5000

16. 0,01 %

17. 0,05%

18. Olga Zhdan
@olgazhdan
Akexander Usoltsev
@usolt

19. Two people from ~58 000:
success or total failure?

20. Thank you!
@Madlena_P
anna@ideasformuseums.com