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Organizational
Outline
Organizational Change
Types of Organizational Change
Strategic
Structured
Process Oriented
People Centered
Technology
Needs
Technology
Customer
needs
Economy
Growth
Opportunities
Challenging
the Statues quo
Agents
External Agents:
People who act as
catalyst for change,
that are out of the
organization such as
consultants from
outside.
Internal Agents:
People who act as
catalyst for change,
that are in the
organization such as
managers and
employees.
DEFINITION
Agents
Clear
Vision
Broad
Knowledge
MaturityAuthenticity
Patient
Roles
Consulting
ResearchTraining
Qualities
Characteristics of Change
Internal and external
forces
Whole
Reactive or proactive
Continuous
Change forces
Internal forces
Managerial
Person
Ineffectiveness
Work
environment
Improper
existing system
CrisisExpectations
External forces
Globalization Technology
Political Social
Ethnic or
cultural Diversity
Levels of change
Kurt Lewin
method of
Unfreeze Change Refreeze
Change process
1. Establish A
sense of urgency
2.Form a
powerful
coalition
3. Create a
vision
4
.Communicate
the vision
5.Empower
Others
6.Plan for and
create short-
term wins
7.Consolidate
improvements
8.Institutionalize
changes
Kotler's 8
Steps
Having Legendary history they failed
to change their organization, they
failed again and again.
They failed to achieve something big
as to their caliber from 2002 to 2012.
Than Began the Organizational
Change Process.
An example of organization change
Resistance
to change
Improper communication
Self interest
Mistrust
Fear of Unknown
Fear of loss
Inabilities

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Organizational Change