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Leveraging Open Source
Adopting Open Source Business
Business Intelligence and How?
Intelligence – Who, Why Across
Your Organization
Mark R. Madsen – February 2009
Mark R. Madsen – February        2009
www.ThirdNature.net
www.ThirdNature.net
What’s Really Going on With Software?
   The Internet, providing
   connectivity to…
   Lots of demand (users),
   connecting to…
   Lots of supply: (developers),
   all of whom can find each
   other via…
   The Internet.

   In other words, the conditions of
   the market now enable commons-
   based peer production methods.

                                              Slide 2
February 2009                   Mark Madsen
A Perfect Commodity Changes Things
    Open source is a means of
    production and distribution of
    software, and is driving
    change in the market.


    But the fact that the internet is
    a massive copying machine
    for the perfect commodity is
    the real change in conditions.


        The basis of open source is economics, not ideology.
                                                               Slide 3
February 2009                    Mark Madsen
Open Source Disruption
    “Which sector of the industry is most vulnerable to
     disruption by open source in the next five years?”

         1. Web publishing and content management
         2. Social software
         3. Business Intelligence




     Source: North Bridge Venture Partners

                                                           Slide 4
February 2009                                Mark Madsen
Why Consider Open Source?
      IT is after one of three things:




                                         Slide 5
February 2009              Mark Madsen
Reasons for Adopting Open Source?




                                   Source: North Bridge Venture Partners
                                                                     Slide 6
February 2009        Mark Madsen
Benefits Seen After Adoption
    After your organization adopted open source
    software, what was the primary benefit of its use?
                         Flexibility                                     31%


                        Lower cost                                       31%


     Reduced dependence on vendors                         15%


                      Performance                    10%


                         Reliability            7%


                          Security      4%


                             Other     3%
                                                                 Source: The 451 Group

                                                                              Slide 7
February 2009                          Mark Madsen
Who’s Adopting Open Source for BI?
    1. ISVs
    2. The under-budgeted
    3. The under-served
    4. The over-served
    5. Developers who never
       had it before


    More co-existence and use
    in edge cases than straight
    replacements, and often
    competing with lack of use.

                                                Slide 8
February 2009                     Mark Madsen
Adoption by Organization Size




                                    Slide 9
February 2009         Mark Madsen
Discontinuity Drives Open Source BI Use
  The situations most appropriate
  to open source BI tools often
  involve discontinuous change.
        • New interface requirements
        • New integration requirements
        • Platform change
        • Schema change
        • Data latency / real-time
          requirements
        • Segmenting the user population

  The data warehouse is becoming
  much more diverse – one BI vendor
  can no longer be expected to provide
  tools for all needs.
                                                Slide 10
February 2009                     Mark Madsen
First Thought is Often “Replace”




                                     Slide 11
February 2009         Mark Madsen
Coexist is More Likely Than Replace




                                        Slide 12
February 2009         Mark Madsen
Augment is Also More Likely




                                    Slide 13
February 2009         Mark Madsen
Resistance: Déjà vu All Over Again
   Common objections:
      • Not professional software
      • Vendor viability
      • Lack of maturity
      • Lack of support
      • Licensing misconceptions

      “The greatly increased mass of participants has produced a
      change in the mode of participation. The fact that the new
      mode of participation first appeared in a disreputable form
      must not confuse the spectator. Yet some people have
      launched spirited attacks against precisely this superficial
      aspect.”
                                                  Walter Benjamin, 1935

                                                                          Slide 14
February 2009                       Mark Madsen
Common Adoption Barriers: Procurement

   Open source bypasses
   the normal IT software
   discovery process.
   • How you learn about
     projects
   • Where you find them
   • How you evaluate them
   • How you acquire them
       Need to follow a structured
       process that differs from the
       standard IT process.
                                               Slide 15
February 2009                    Mark Madsen
Common Barriers to Adoption: Legal




          Corporate attorneys need to learn some things too
                                                         Slide 16
February 2009                   Mark Madsen
Common Barriers to Adoption: Support
                       OSS unbundles software licensing
                       and support, Four models:
                           • Unsupported
                           • Community
                           • Vendor
                           • Third-party




                      Source: The 451 Group

                                                    Slide 17
February 2009        Mark Madsen
“When a new technology rolls over you, you're either part of
 Questions?
the steamroller or part of the road.” – Stewart Brand




                                                         Slide 18
February 2009                Mark Madsen
Creative Commons
    Thanks to the people who made their images available via creative commons:
    glassblower - http://flickr.com/photos/cazasco/261229878/
    rc toy truck.jpg - http://flickr.com/photos/texas_hillsurfer/2683650363/
    asymmetry_building_tokyo.jpg - http://flickr.com/photos/fukagawa/2004102417/
    beer_free_beer2.jpg - http://flickr.com/photos/fzero/173386050
    beer_free_beer3.jpg - http://flickr.com/photos/henrikmoltke/142750871/
    condiments_salsa.jpg - http://flickr.com/photos/uberculture/2462506722/
    london modern and ancient together.jpg - http://www.flickr.com/photos/cc_chapman/299509390/
    firemen not noticing fire.jpg - http://flickr.com/photos/oldonliner/1485881035/
    jkid gives finger - http://flickr.com/photos/kevinclark/9826288/
    udges - http://flickr.com/photos/spunter/2907888414
    abandoned coupe - http://flickr.com/photos/33124677@N00/141807140/




                                                                                                  Slide 19
February 2009                                            Mark Madsen

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Adopting Open Source Business Intelligence: Who, Why and How

  • 1. Leveraging Open Source Adopting Open Source Business Business Intelligence and How? Intelligence – Who, Why Across Your Organization Mark R. Madsen – February 2009 Mark R. Madsen – February 2009 www.ThirdNature.net www.ThirdNature.net
  • 2. What’s Really Going on With Software? The Internet, providing connectivity to… Lots of demand (users), connecting to… Lots of supply: (developers), all of whom can find each other via… The Internet. In other words, the conditions of the market now enable commons- based peer production methods. Slide 2 February 2009 Mark Madsen
  • 3. A Perfect Commodity Changes Things Open source is a means of production and distribution of software, and is driving change in the market. But the fact that the internet is a massive copying machine for the perfect commodity is the real change in conditions. The basis of open source is economics, not ideology. Slide 3 February 2009 Mark Madsen
  • 4. Open Source Disruption “Which sector of the industry is most vulnerable to disruption by open source in the next five years?” 1. Web publishing and content management 2. Social software 3. Business Intelligence Source: North Bridge Venture Partners Slide 4 February 2009 Mark Madsen
  • 5. Why Consider Open Source? IT is after one of three things: Slide 5 February 2009 Mark Madsen
  • 6. Reasons for Adopting Open Source? Source: North Bridge Venture Partners Slide 6 February 2009 Mark Madsen
  • 7. Benefits Seen After Adoption After your organization adopted open source software, what was the primary benefit of its use? Flexibility 31% Lower cost 31% Reduced dependence on vendors 15% Performance 10% Reliability 7% Security 4% Other 3% Source: The 451 Group Slide 7 February 2009 Mark Madsen
  • 8. Who’s Adopting Open Source for BI? 1. ISVs 2. The under-budgeted 3. The under-served 4. The over-served 5. Developers who never had it before More co-existence and use in edge cases than straight replacements, and often competing with lack of use. Slide 8 February 2009 Mark Madsen
  • 9. Adoption by Organization Size Slide 9 February 2009 Mark Madsen
  • 10. Discontinuity Drives Open Source BI Use The situations most appropriate to open source BI tools often involve discontinuous change. • New interface requirements • New integration requirements • Platform change • Schema change • Data latency / real-time requirements • Segmenting the user population The data warehouse is becoming much more diverse – one BI vendor can no longer be expected to provide tools for all needs. Slide 10 February 2009 Mark Madsen
  • 11. First Thought is Often “Replace” Slide 11 February 2009 Mark Madsen
  • 12. Coexist is More Likely Than Replace Slide 12 February 2009 Mark Madsen
  • 13. Augment is Also More Likely Slide 13 February 2009 Mark Madsen
  • 14. Resistance: Déjà vu All Over Again Common objections: • Not professional software • Vendor viability • Lack of maturity • Lack of support • Licensing misconceptions “The greatly increased mass of participants has produced a change in the mode of participation. The fact that the new mode of participation first appeared in a disreputable form must not confuse the spectator. Yet some people have launched spirited attacks against precisely this superficial aspect.” Walter Benjamin, 1935 Slide 14 February 2009 Mark Madsen
  • 15. Common Adoption Barriers: Procurement Open source bypasses the normal IT software discovery process. • How you learn about projects • Where you find them • How you evaluate them • How you acquire them Need to follow a structured process that differs from the standard IT process. Slide 15 February 2009 Mark Madsen
  • 16. Common Barriers to Adoption: Legal Corporate attorneys need to learn some things too Slide 16 February 2009 Mark Madsen
  • 17. Common Barriers to Adoption: Support OSS unbundles software licensing and support, Four models: • Unsupported • Community • Vendor • Third-party Source: The 451 Group Slide 17 February 2009 Mark Madsen
  • 18. “When a new technology rolls over you, you're either part of Questions? the steamroller or part of the road.” – Stewart Brand Slide 18 February 2009 Mark Madsen
  • 19. Creative Commons Thanks to the people who made their images available via creative commons: glassblower - http://flickr.com/photos/cazasco/261229878/ rc toy truck.jpg - http://flickr.com/photos/texas_hillsurfer/2683650363/ asymmetry_building_tokyo.jpg - http://flickr.com/photos/fukagawa/2004102417/ beer_free_beer2.jpg - http://flickr.com/photos/fzero/173386050 beer_free_beer3.jpg - http://flickr.com/photos/henrikmoltke/142750871/ condiments_salsa.jpg - http://flickr.com/photos/uberculture/2462506722/ london modern and ancient together.jpg - http://www.flickr.com/photos/cc_chapman/299509390/ firemen not noticing fire.jpg - http://flickr.com/photos/oldonliner/1485881035/ jkid gives finger - http://flickr.com/photos/kevinclark/9826288/ udges - http://flickr.com/photos/spunter/2907888414 abandoned coupe - http://flickr.com/photos/33124677@N00/141807140/ Slide 19 February 2009 Mark Madsen