This is a two hour presentation on building a business plan and a tribe using today's (2010-2011) tools. It's targeted to real estate, but is ideal for most business.

1. Building Your Tribe
Matthew Rathbun, Broker
ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
EarthCraft and Eco-Broker Certified

2. Beginning|Case Study
2

4. www.MRISBlog.com

8. With Great Numbers,
Comes Great Responsibility

11. Handling The Feedback

14. Humanized Message
Rewards
Put the Conversation on Their Turf
Created Transparency
Resolved Conflict
Created an Environment

15. Being|Precise
15

16. Princeton
Dic.onary
16

17. 17

18. “Selling to people who
actually want to hear
from you is more
effective than
interrupting strangers
who don't,”
-Seth Godin

19. Trust Agents are digital natives
using the web to be genuine
and to humanize their
business. they are interested in
people (prospective
customers, employees,
colleagues, and more) and
they have realized that these
tools that enable more unique,
robust communication also
allow more business
opportunities for everyone.
~Chris Brogan

22. Who is Your
Audience?

23. “Spray and Pray”
23

24. 93% of Consumers research
products and services online
Pew
and
Consumer
2.0
24

25. 24% of Consumers have
posted comments or reviews
Pew
and
Consumer
2.0
25

26. 94% of American Consumers
have cellphones
< 50% are smartphones
26

27. Being|Specific
27

28. so many questions
• how
do
your
clients
get
informa.on?
• who
influences
you
and
your
clients?
• what
are
your
current
tools
and
techniques?
• who
are
your
compe.tors
(in
this
arena)?
• are
you
keeping
up
with
industry
news?
• what
systems
do
you
have
to
stay
engaged?
• how
are
you
staying
relevant?
28

29. Set Goals
29

30. Goal Setting
Increase| Brand Awareness
Increase| Traffic to Your Tools
Increase| Business Partners
Increase| Search Engine Optimization
Increase| Lead Generation
• Increase| Revenue
30

31. Best Practices
Customer Service Promotions
Feedback Contests
Networking Brand Updates
31

32. 32

33. Being|Judged
33

34. 34

35. • Click
to
edit
Master
text
styles
35

36. 36

37. 37

38. Being|Out There
38

39. Measured Engagement
• 1 to 15 Rule
• Keep it Positive!
• Spend about 20
minutes a day
engaging others
• Spend about 20
minutes a day
creating
• Don’t chase every
tool
39

40. Listen
First
40

41. Join the Conversation
41

42. Social Sharing | The Power of Helping Others
42

43. Being|Prolific
43

44. Windows Live Writer
44

45. 45

46. imo.im
46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. Being|Monitored
53

54. www.Google.com/Alerts
54

55. 55

56. Where are you now?
www.WebsiteGrader.com
56

57. 57

58. 58

59. Facebook Business Page Weekly Email
59

60. Per
Page
Insights
In-­‐page
Insights
60

61. www.FaceBook.com/PageNotifier
=
61

62. 62

63. 63

64. 64

65. 65

66. 66

67. www.Google.com/webmasters/tools
67

68. 68

69. www.Google.com/Analytics
69

70. Being|Self-Sufficient
70

71. 71

72. www.TeachParentsTech.org
72

73. Have A conversation

74. People to Follow
www.ChrisBrogan.com
www.AgentGenius.com
www.Mashable.com
www.TechCrunch.com
www.CopyBlogger.com
www.MattCutts.com
www.TheAgentTrainer.com

75. www.TheAgentTrainer.com
matthew@realtor.com
Facebook.com/mattrathbun
@mattrathbun
YouTube.com/MattRathbun1