Talk at the Institutional Web Manager's Workshop (IWMW) 2012. This presentation looks at what led to the writing of the JISC Observatory report: Delivering Web to Mobile (http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/)

1. Delivering Web to Mobile
(a kinda ‘big overview’)
by me
(mark power)

2. a quick look at how we got here …

3. pre 2007

4. June 2007
fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/

5. 1st working draft
of HTML5
January 2008 July 2008

6. + Android Market
October 2008

7. apps, dude.…apps

8. nearly 30 mobile
platforms born (and died)
in last decade

9. "new open standards created in the
mobile era, such as HTML5, will win"
April 2010
http://techwoo.blogspot.co.uk/2011_10_01_archive.html

10. it’s all about the “brand”, baby!
January 2011
www.w3.org/html/logo

11. “Web v. Native”
“blah blah blah”

12. JISC CETIS Briefing Paper
18,000+ downloads
(quite popular then :)
March 2011
http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf

13. but it’s not *all* about apps

14. JISC Observatory Report
April 2012
http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/

15. Let’s see some evidence …

16. Tecmark Digital Marketing Agency

17. Cisco

18. Opera

19. 2000
Estimated Internet Users (MM)
1500
mobile users expected to
1000 exceed desktop users by
2014
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Mobile users Desktop users
Morgan Stanley Associates – Internet Trends 2010

20. 200%
mobile visits to
homepage
November 2010
–
November 2011
2%
Sample study of UK HEIs

21. so what’s it all
about then?

22. Existing web content
New web content
Services & Stuff

23. optimised for mobile using RWD

24. not optimised

25. not even talking about it

26. Services = Apps?
molly

28. bit by bit …

29. So …