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Why TV And Internet Are Friends, Not Enemies

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Moksh Juneja
Moksh Juneja

Why TV And Internet Are Friends, Not Enemies

TecnologiaDiversão e humor
1 de 9
Why TV and Internet are friends? Cant believe it… Inspired by NYT story
Flip side Online conversations can help or hinder the opening weekends for movies and the ratings of television programs
Plus Side “Internet is our friend, not our enemy” “… people want to be attached to each other” - Leslie Moonaves, Chief Executive, CBS Corporation
Birds of a Feather People love to be around and be influenced by like minded people Recent study on Social Networking
Splitting Time Insight Social Media enables an online water cooler conversation, encouraging people to split their time between computer screen and big-screen TV - Television Executives
Multi-Tasking One in seven people who were watching Super Bowl and Olympics opening ceremony were surfing the internet at the same time Nielsen Company
TV and Internet are friends… Online Water Cooler Effect
Influencing Factors Avignyata Analysis
Avignyata Inc. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 DakshJuneja Social Media Catalyst daksh.juneja@avignyata.com + 91 9323966129

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Why TV And Internet Are Friends, Not Enemies

  • 1. Why TV and Internet are friends? Cant believe it… Inspired by NYT story
  • 2. Flip side Online conversations can help or hinder the opening weekends for movies and the ratings of television programs
  • 3. Plus Side “Internet is our friend, not our enemy” “… people want to be attached to each other” - Leslie Moonaves, Chief Executive, CBS Corporation
  • 4. Birds of a Feather People love to be around and be influenced by like minded people Recent study on Social Networking
  • 5. Splitting Time Insight Social Media enables an online water cooler conversation, encouraging people to split their time between computer screen and big-screen TV - Television Executives
  • 6. Multi-Tasking One in seven people who were watching Super Bowl and Olympics opening ceremony were surfing the internet at the same time Nielsen Company
  • 7. TV and Internet are friends… Online Water Cooler Effect
  • 9. Avignyata Inc. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 DakshJuneja Social Media Catalyst daksh.juneja@avignyata.com + 91 9323966129