Why TV And Internet Are Friends, Not Enemies

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Why TV And Internet Are Friends, Not Enemies

Technology Entertainment & Humor

Why TV and Internet are friends? Cant believe it… Inspired by NYT story

Flip side Online conversations can help or hinder the opening weekends for movies and the ratings of television programs

Plus Side “Internet is our friend, not our enemy” “… people want to be attached to each other” - Leslie Moonaves, Chief Executive, CBS Corporation

Birds of a Feather People love to be around and be influenced by like minded people Recent study on Social Networking

Splitting Time Insight Social Media enables an online water cooler conversation, encouraging people to split their time between computer screen and big-screen TV - Television Executives

Multi-Tasking One in seven people who were watching Super Bowl and Olympics opening ceremony were surfing the internet at the same time Nielsen Company

TV and Internet are friends… Online Water Cooler Effect

Influencing Factors Avignyata Analysis

Avignyata Inc. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 DakshJuneja Social Media Catalyst daksh.juneja@avignyata.com + 91 9323966129

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9. Avignyata Inc. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 DakshJuneja Social Media Catalyst daksh.juneja@avignyata.com + 91 9323966129