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Mobile Gaming Goes Borderless: Why We're Heading Towards Multi Platform by Peter Relan & Ben Savage
1. Mobile Gaming Goes Borderless: Why We’re
Heading Toward Multiplatform
By Peter Relan, Suren Markosian & Ben Savage
2. Peter Relan, YouWeb
• YouWeb Social & Mobile Gaming
incubator
• Successful incubations: OpenFeint
($104mm exit to
GREE), iSwifter, CrowdStar, Spaceport, Pl
uto
• Non-traditional incubator
3. CrowdStar
• Project Trident
– Mobile: Girl Franchise
– FB: Happy Franchise
– Global: Both
• The ‘Girl’ Franchise
– New markets: Russia, Asia
– 50M users reached
4. CrowdStar’s Games
• Demographics: Females 13-30
• New platforms
• Gamer playing habits change between
platforms
– Mobile is more frequent, shorter sessions
– PC is longer sessions once or twice a day
5. Flash, Native & HTML5
• Facebook Games: Flash; Why? PC
• Mobile Games: Native; Performance
• HTML5 Games: Universal and High
Performance Possible?
• Daisy’s Crazy Dance
6. Spaceport: Ben Savage
• Spaceport: reaching one billion mobile
users through one game
– Why games have to go multiplatform
7. HTML5
• Why HTML5 games, why now?
• What does HTML5 mean for social
gaming?
– Simplicity
– Facebook Connect
8. The Future of HTML5
• Performance
• Monetization
• Massive audience