1. Should the U.S. Government Regulate Advertising Targeted Towards Children? By: Melinda O’Cañas

2. Social Problems Child Obesity Materialistic Habits Violence/Harmful

3. Background and History Two government agencies that monitor the marketplace:

5. American Academy of Pediatrics

6. Children’s Advertising Review Committee (CARU)

9. Some global economists

10. Some parents

12. Child’s Play Communications

13. Children’s Food & Beverage Advertising Initiative

15. Analysis of Side A’s Arguments Values Health, family, self-esteem, fairness, & education Obligations Protecting their children, pushing for more gvnt. regulation Consequences Statistics will begin to show the decrease of child obesity, the fall of child/adolescent violence, and less materialistic habits Normative Principles: The Principle of Act (or direct) Utilitarianism & The Principle of Human Well-Being

16. Analysis of Side B’s Arguments Values National & global economy, the right to freedom of speech, currency, competition, fairness, and education Obligations To distribute their informative ad campaigns to children & parents to sell their goods and create awareness of their brand Consequences The national economy will suffer tremendously as advertising is a billion dollar industry Normative Principles: Milton Friedman’s Principle of Compensation & The Principle of Autonomy

17. Side A – Field Research Emily Roberts – Treaty Oak Psychotherapy Children, Adolescent, & Family Therapy Neurogistics Practitioner Educational Public Speaker Published Author “…Children are unable to identify how advertising influences their decision making, or how advertisements make them feel…”

18. Side B – Field Research Hilary Fox– LatinWorks Advertising Agency Head of Kimberly-Clark account Huggies, Pull-Ups, Kotex, Kleenex, & Cottonelle “…It is essentially the parents’ responsibility to monitor what their children watch or come in contact with; advertising does benefit children because it basically teaches them consumerism habits…”

19. Civic Engagement Bethany Prescott – Private Practice Parenting coach Workshop trainer School Consultant Volunteer by assist in prepping and getting ready for upcoming workshops, in both her services to schools and parents.

20. Final Solution Educating children about advertisements, what the effects are, and the different ways we can change how current messages are sent out. Both sides to merge together in effort to agree that organizations like CARU will serve as a review committee that will have experts from areas such as: education, communication, child development, child mental health, marketing and nutrition.

21. “That’s All Folks!” Questions?