How to use content in a result driven marketing strategy Results in Content Marketing Content marketing is over hyped, but what companies really succeed in getting the return on investment. this presentations shows how we implement Content Marketing in the buying journey.This presentation shows you our lessons how to be succesfull with Content Marketing in 2015 Our company is a B2B business information provider with a turnover over 70M and 400 FTE located in Netherlands, Uk and Belgium. You can find more about us at www.graydon.nl We use content marketing in every stage of the Sales funnel to: Content to attract visitors Content to capture e-mail address's Content to nurture them with e-mail campaigns Content to help Sales close deal We grow our new business with double digits thanks to a combination of relevant content and data to improve the results NB None of the quotes I consider my own. I took them from blogs, presentations, seminars, E-books. So if you see one of your quotes, I hope you don't mind me using them