How To Merchandise Your Business

How to Merchandise Your Business A Simple Business Model to Leverage Your Time & Expertise

Business Model Comparison Typical Business Model Leveraged Business Model Product Hours for dollars Multiple options Product Growth Limited Innovate and expand easily Customer Limited Hundreds/thousands You Single point of failure Easily scalable Inventory Limited # of hours Easily expanded to meet demands

What Does it Mean To Leverage Your Business? ,[object Object],[object Object],[object Object],[object Object]

The Marketing Funnel (Your Leveraged Business Model) Start with a free introductory offer/product to get them into your funnel. $10-49 Book, ecourse, audio class $50-295 Teleclasses, workshops $300-999 Group coaching, retreats $1000+ VIP Coaching

20 Ways to Merchandise Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20 More Ways! (It’s limited only by your imagination.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Can Merchandise Their Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making it Real ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making It Real: What is Possible for You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Sharon DeLay of BoldlyGoCoaching.com ,[object Object],[object Object],[object Object]

Case Study: Linda Wisler-Luft of FireballCoachingandConsulting.com ,[object Object],[object Object]

Case Study: Liz CaJacob of Décor and You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Meredith Liepelt of www.RichLifeMarketing.com ,[object Object],[object Object],[object Object],[object Object]

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Action Steps ,[object Object],[object Object]

Still Want to Know More? ,[object Object],[object Object],[object Object]

How To Merchandise Your Business

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How To Merchandise Your Business