Diane Crompton presented on using social media sites like LinkedIn, Facebook, Twitter, and ExecuNet for professional networking and job searching. She discussed dos and don'ts for each platform, highlighting that recruiters frequently use these sites to find candidates. Her key recommendations included optimizing profiles, engaging with contacts, sharing relevant content, and avoiding oversharing personal information. The presentation aimed to help professionals leverage social media while maintaining an appropriate online presence.

1. Do’s and Don’ts of Social Networking
Using LinkedIn, Facebook, Twitter and ExecuNet
Presenter: Diane Crompton
Social Media Strategist, Career Coach, Author
A presentation for ExecuNet
Tuesday, November 19, 2013
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

2. Topics for discussion:
I.
II.
III.
IV.
V.
VI.
Relevance of social media landscape for hiring
LinkedIn
Facebook
Twitter
ExecuNet
Summary: Social Media Do’s and Don’ts
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

3. Social Media and Recruiting
When it comes to hiring, social media is a prime
hunting ground for talent:
 94% of recruiters use or plan to use social media to recruit.
 78% of recruiters have made a hire through social media.
 LinkedIn, Facebook and Twitter remain the “top 3.”
 42% have reconsidered a candidate based on content viewed
in a social profile.
 68% of companies offer referral compensation.
Jobvite: Social Recruiting Survey 2013
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

4. Social Media and Recruiting
Recruiters and hiring managers use social for:
 Talent sourcing (LI > FB > Twitter).
 Posting jobs.
 Building referral pipeline.
 Staying in touch with / contacting candidates.
 Vetting candidates.
Recruiters and hiring managers look for:
 Good illustration of overall professional experience, hard
skills, industry background and cultural fit.
Jobvite: Social Recruiting Survey 2013
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

5. LinkedIn: #1 Professional Networking
 225+ million global users.
 Virtual “calling card.”
 Build visibility, credibility, networking reach.
 Leverage networking and build warm referrals.
 Stay competitive, relevant, front of mind.
 Ongoing career management.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

6. LinkedIn “Do’s”
 Optimized, supportive,
complete profile.
 Flattering professional
headshot.
 Relevant keywords to
support background
and expertise.
 Customized LI URL.
 Recommendations &
Skills.
 Group involvement.
 Robust baseline of
connections.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

7. LinkedIn “Don’ts”
Don’t forget to…
 Show up.
 Get a headshot.
 Populate entire profile
with relevant
information.
 Customize your LI
URL.
 Leverage Groups and
other aspects of LI.
 Establish a solid
baseline of
connections.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

8. LinkedIn “Do’s”
 Leverage all of LI’s capability.
 Follow people, companies, relevant news.
 Share information.
 Pay it forward.
 Continue to build your network.
 Take opportunities to engage and share.
 Use advanced search functions (Job, Companies, People).
 Consider upgrading at the right time.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

9. LinkedIn “Don’ts”
 Forget to connect.
 Miss the opportunity to build warm referrals.
 Have a non-flattering or unprofessional headshot.
 Spam your contacts.
 Ask for too much too soon.
 Develop a “build it and they will come” approach.
 Under leverage the site.
 Disengage once landed.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

10. Facebook
 1.19+ billion active users!
 Personal, casual “feel” – people are more approachable.
 Easy to get the conversation going, build rapport.
 Three-dimensional view.
 Great opportunity for referrals.
 Hiring: illustration of cultural, soft skills “fit.”
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

11. Facebook “Do’s”
 Leverage connections to target
companies, key decision makers.
 Use “BeKnown:” create a professional
profile; keep your network informed.
 Check out “Glassdoor” to help you
identify contacts that could introduce
you to jobs.
 “Like” and follow Companies,
Associations and Groups.
 Engage, build conversation.
 Make connections to build referrals and
networking base.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

12. Facebook “Don’ts”
Don’t forget to…
 Adjust your privacy settings.
 Clean up your Facebook “wall.”
 Remove the ability of others to
tag you in photos.
 Keep it clean, non-divisive.
 Respond quickly to
conversations and comments.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

13. Twitter
 215+ million active users.
 Lots of fluidity, transparency, casual nature.
 No reciprocal relationship needed.
 Amplify and broadcast your messaging.
 Sync to other social media sites.
 Easy access to SMEs, industry experts, “movers and
shakers” and a larger community.
 Access to job postings. 300-500 jobs are posted every
minute! source: Mashable
 Access to critical information and people that may be
difficult to access otherwise.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

14. Twitter “Do’s”
 Establish Twitter profile; bio,
and handle.
 Determine your tweet
“themes?”
 Decide on a professional or
personal focus.
 Get to know Twitter
vocabulary and etiquette.
 Determine who you want to
follow (thought leaders,
companies, media sources).
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

15. Twitter “Do’s”
 Listen, Engage and Share.








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Think before posting content.
Follow companies, industry news sources and people of interest.
Use Twitter to stay informed.
Share and RT articles, news, updates consistent with your brand.
Share links to social profiles and self marketing materials.
Craft your Twitter messages with appropriate hashtags.
Share good content and attribute your source.
Stay on brand and be authentic.
¾ value added content, ¼ musings/personal.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

16. Twitter “Don’ts”
 Go absent.
 #Overuse #hashtags.
 Send a private message publicly.
 Forget to link to your mobile devices.
 Get consumed or sucked into non-productive dialogue.
 Forget to use organizational applications (e.g. Hootsuite).
 Fail to follow up / respond to messages, “follows” etc.
 Spam your audience.
 Expect to build a following quickly.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

17. ExecuNet

Search among comprehensive
directory of executives for key
contacts, industry experts,
referral sources.

Choose to follow others and
build a following.

Participate in Groups,
Discussions and Forums
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

18. Social Media “Do’s”
 Determine your goals and overall strategy.
 Engage, stay present, share.
 Think creatively about your networking connections.
 Leverage your various social networks - continue to nurture and
build these connections.
 Use appropriate social networking etiquette.
 Think “employee referral” and “bridge contact.”
 Spell check, grammar check.
 Be wary of games, application links.
 Link to your mobile and tablet devices.
 Keep your birthdate and address private.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

19. Social Media “Don’ts”
 Sell.
 Ask for too much too soon.
 Neglect to keep your social profiles updated.
 Share proprietary information.
 Forget to check your company’s social media policy.
 Get into political, defamatory, unflattering behavior.
 Over share or post constantly.
 Broadcast your (confidential) job search status.
 Post pictures of your children or your location.
 Take your network for granted.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.

20. Best wishes for success with
leveraging social media!
Partner with a skilled team of career and business coaches, marketing
strategists, HR professionals and executive recruiters who have proven track
records of helping executives in career transition and beyond.
Get Started Now.
If you aren’t ready now, we’ll be happy to follow up with you. Please provide
your name and email address here:
http://www.ExecuNet.com/events?id=9129
Twitter: @dicrompton
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of author Crompton.