"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell

1. The New Wave of Marketing Technologies

2. Passive, One way Experience Interactive, Engaging Experience

3. Poll #1 Have you or your client’s interactive budgets gone up, down or stayed the same this year? a) Increased b) Decreased c) Stayed the same d) No budget for interactive marketing

4. Technology enables story-telling to be more interactive and engaging, and creates an emotional and memorable user experience

6. About The1stMovement

8. Multiple Consumer Touchpoints

9. Your Brand’s Digital Footprint

10. • There are so many channels now to spread a brand or push out a campaign • Flash reusability – more bang for your buck! • Match to your audience • Drive traffic appropriately • Track and measure!

11. What We’ll Be Covering 1) Social Media Technologies 2) 3D Explosion on the web 3) Going Beyond the Web 4) Mobile Technologies 5) Blurring the Line Between Online/Offline 5) The Future of Desktop Marketing 6) Integrated Campaigns (How to Use it all Together)

12. Social Media Technologies

13. Blogs

14. • Brands use Blogs to communicate with their customers directly • They offer a more honest and personal view than traditional marketing channels • Thought-leadership / Credibility • Low-cost or free Blog Platform (Blogger, WordPress, MoveableType) Blogs

15. • Even more personal when CEO’s host their own personal blog • Thought-leadership both externally and internally Blogs

17. Poll #2 Do you tweet under your personal name or your company/brand? a) Personal Name b) Your Company/Brand c) Both d) I don’t use Twitter

18. Twitter

19. • The new blog (Micro-blogging) • Zappos: CEO Tony Hsieh has personal conversations and gives away product • Connects locally for events, giveaways, etc. • Fits perfectly with their customer-centric approach Twitter

20. Twitter

21. • Apple vs. Skittles example • Apple using consumers to do marketing for them • Skittles pulling real-time “#skittles” tweets into their corporate site • Lack of filtering had a negative effect Twitter

23. Widgets

24. • Excellent extension channel to any marketing campaign • Rich interactivity and “Viral” • On the Web with MySpace, Facebook, and Blogs • Also for Desktop (Yahoo, Apple, Google, AIR) • Not just B2C - also a strong tool for B2B marketing Widgets

25. Putting it all together on the Web

26. AT&T Team USA Soundtrack Campaign

28. 3D Explosion on the Web

29. Papervision 3D and Away 3D

30. 3D Navigation

31. Virtual Interaction with Product

32. 3D Viral Campaigns / Games

33. Augmented Reality

34. BMW Z4 in 3D Augmented Reality

35. / Going Beyond the Web

36. Interactive Exhibition

37. • Motion detection • Multi-touch ability • Collaboration with other users • Projectors, touchscreens, floor-based, tables, etc. • Tradeshows, in-store, store windows, museums, conferences, etc. Interactive Exhibition

38. 3D Immersion

39. Multi-touch Interactive Display

40. • “ Minority Report” type interaction • Microsoft Surface / Apple iPhone technology leading charge • No keyboard, no mouse • The future of digital interaction! Multi-touch Interactive Display

41. The Future of Interaction

42. Mobile Technologies

43. Poll #3 Does your brand have a reachable presence via mobile device? a) Absolutely! b) We have a mobile site c) We have some neat mobile apps c) I don’t think we have anything

45. • Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007 • Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008, 11% of all streaming video users were using an Apple iPhone, and 35% of iPhone users reported regularly using mobile video (compared to about 5% of all mobile subscribers) Mobile Video

46. iPhone Interaction

48. • PDA, Mobile gaming, etc. • Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002 • 190 million households will use a next-generation video game console in 2012 • Of the above, 148 million households will have this console connected to the Internet http://www.grabstats.com/statcategorymain.asp?StatCatID=13 Other Mobile Devices

50. Blurring the Line of Online/Offline

51. Interactive TV / Web Synchronizations

52. Interactive TV / Web Synchronizations • Data / Animations / Videos real-time synchronizations between TV and Web • Turn passive TV watching experience into interactive • More user experiences increase time spent with your story, and your brand

53. The Future of Desktop Marketing

54. Adobe AIR

55. • Bring the Web to the Desktop • Endless possibilities! • Leverage existing Web technologies like Flash, HTML, JavaScript, and Flex • Customized and personalized applications • Also a great tool for internal marketing communications and sales team Adobe AIR

56. Integrated Campaign

57. Integrated Campaign

58. • Technology channels really play along with the rest of a traditional marketing campaign • Critical in building awareness • Builds “viral” quality both online and offline • Holistic and integrated • R.O.I. trackable and measureable Integrated Campaign

60. Thanks! Q&A