This document discusses the impact of Web 2.0 technologies and the shifting of control to end users. Key points include: - Web 2.0 allows for interactive sharing of user-generated content through sites like YouTube, Flickr, and social networks. - Control is shifting away from traditional gatekeepers to content creators and rankers as everyone can now access and share information. - Learning is becoming more social and networked through personal learning environments leveraging social software. - New technologies like cloud computing and mobile devices are changing how we create and access information. - Institutions will need to adapt to how this new generation of "Web 2.0 citizens" operates and expects to learn in open