Talk on our accidental Lean Startup, due to the frustration of not getting "out the door" a previous accounting-related web-app.

1. The Accidental Lean
Start-up
Michael FitzGerald
27th November 2012

2. “minimum viable talk” - what my
market (you) wants to hear?

3. didn’t spot gap in
market
scratched my own
itch instead

4. ice cream
and the accidental
lean start-up
(pre iGAP)

5. went live early
magic point #1
reid hoffman , seth godin and
the colour of buttons

6. finding ‘sophisticated
early adopters’

7. how we ‘learned’
make it easy to start
conversation,
but beware of the “tech-
focused”

8. product / market fit
sales managers saw value
quicker & the problem with
the “sales by business
owner” market

9. which features?
how specific is request to that
user?
& beta checkbox

10. focus on value to user
don’t be “busy putting lights
your tractor all day for night-time
ploughing”

11. pivot / refine
50% refine, 50% new features
4:1 ratio of code to submitted
code

12. upsetting users
saying no, and saying
goodbye to some

13. users paying
magic point #2

14. “early majority”
users don’t talk
“the quiet pig eats all the
meal”
focused on business

15. customer support
owner has more power than
anyone to change

16. @micfitzgerald