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Semelhante a NMDL Digital Strategy for Forever 21 (20)
NMDL Digital Strategy for Forever 21
- 9. Twitter and blog posts rarely reference or link to unaffiliated sources in the fashion industry (i.e. influential magazines etc.)
- 18. A contest to find 21 real customers to serve as brand reps – prizes, appearances, etc.
- 22. Link to videos from customers featuring their hauls, encourage customer content
- 30. Focus on repositioning and increasing loyalty vs. increasing exposure through traditional or online advertisingBudget