This presentation illustrates how to use LinkedIn as a tool to do active (outbound) and passive (inbound) information gathering. While focused on the job search, the practices also can be applied to business competitive intelligence gathering.

1. Westchester Networking Organization
16 January 2012
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2. Basics
Passive techniques
Active techniques
Homework
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3. Basics
Passive techniques
Active techniques
Homework
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4. Update to 2009 presentation
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http://www.slideshare.net/mgrey/leveraging‐linked‐in‐for‐the‐job‐search/
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8. Goal: Build trust relationships
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Image: noomhh / FreeDigitalPhotos.net

9. Basics
Passive techniques
Active techniques
Homework
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10. Connect with friends and colleagues
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11. Connect with affinity groups
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12. Add new contacts: Email
Webmail
Desktop
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13. Add new contacts: Colleagues
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14. Add new contacts: Alumni
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15. Add new contacts:
People You May Know
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16. Recruiters focus on branded talent
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17. Branding: Heading / Summary
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18. Branding: Specialties
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19. Branding: Skills and expertise
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20. Branding: Descriptive profile #1
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21. Branding: Descriptive profile #2
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22. Branding: Descriptive profile #3
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23. Branding: Descriptive profile #4
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24. Branding: Descriptive profile #5
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25. Brand with add‐on apps
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26. Basics
Passive techniques
Active techniques
Homework
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28. Ace
Ace
Michael
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32. Michael
Michael
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33. http://www.linkedin.com/directory/jobs/
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34. Ace Ace
Ace
Ace
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35. Ace Ace
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36. Ace
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39. http://inmaps.linkedinlabs.com/
http://swarm.linkedinlabs.com/
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40. Basics
Passive techniques
Active techniques
Homework
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Image: Ambro / FreeDigitalPhotos.net Image: Miles / FreeDigitalPhotos.net

42. Find people who have backgrounds similar to yours. What
Groups do they belong to? Who has viewed their profiles?
Determine who can provide you with the best source of
information about one of your target employers and ask that
person a question through LinkedIn (not through your
personal email account).
Create and moderate a new LinkedIn Group.
Play with LinkedIn Tools
http://www.linkedin.com/static?key=tools.
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43. The WNO is volunteer run and supports people who are in career
transition. The WNO aims to provide a safe environment in which
networking and education never ends.
Visit our Web site (http://wno.weebly.com) for upcoming events
and resources.
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