SlideShare uma empresa Scribd logo
1 de 30
Baixar para ler offline
Computer-Aided Qualitative Research Europe
         7 & 8 Oct 2010, Lisbon




     For more information about our events, please visit:
                   http://www.merlien.org
Utilising Wordsmith and ATLAS.ti
      to explore, analyse and
       report qualitative data
 "... the two approaches overlap, with quantitative analyses
           ending up with qualitative considerations,
    and qualitative analyses often requiring quantification."
                      (Mergenthaler 1996:4).




                   Brit Helle Aarskog
          textUrgy AS & University of Bergen
                    October 2010
In this presentation:
               Overview of course sessions in which participants learn how to
               blend quantitative and qualitative approaches; Participants are
               guided through an extensive set of practical exercises;
               Integrated tool set in WordSmith 5.0 – wide range of frequency
               and distribution data for various parameters;
               Tools in ATLASti – flexible facilities for annotations of primary
               files (audio, video, text, etc.) and tools for linking data (segments,
               codes and notes);
               I will not talk that much about theory, but rather show a kind of
               work-flow from:
                      Concordances, collocations, Z-score, dispersion plot;
                      More advanced options as keyness values and textual patterns
                      revealed via concgrams;
                      Export results from WordSmith and import files to ATLASti;
                      In-depth analysis of texts focusing on Problem-Solution patterns;




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Important to stress: meaning and context
               An understanding of how language is used in the text is a
               prerequisite for identifying, extracting and representing the meaning.
               This understanding can only be achieved by a close study of the
               textual context - the situations and activities where words and
               phrases are used.
               Blair refers to Wittgenstein and declares that:
                            "These situations and activities are our Forms of Life, which is why
                            we must understand them before we can understand how language
                            is used." (1990:154), and further:
                            " ... we don’t start from certain words, but from certain occasions or
                            activities... An expression has meaning only in the stream of life.”
                            (1990:145).
               Conformity regarding the appearance of words in the text is not a
               sufficient signal for determining conformity in the expressed opinions
               (meaning). Lists of words, clusters or collocations can thus not signify
               opinions.
                       "...the words are simply words that are used in a particular way in
                      certain kinds of situations." (1990:157).
               A simple example just to give you a general idea

Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Z-score and discovery of semantic relations
                                                  1




                                                  2



   Collocation generated over ‘Islam*’ over a set of
   news texts collected from a RSS feed;
   ‘Muslim’ and ‘Terrorist’ among those with
   value > 20;
   New collocations over these two;
   Terrorist in L position and
   Terrorist in R position


Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Construct code structures in ATLASti
                                                                       Code structures based on
                                                                       collocation data




                                                                         Text segments identified for
                                                                         in-depth analysis




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Texts seen as a system of layered structures
                                Critical Discussion
                                                                                            Opinions in context
                                                                                   Pragmadialectical argumentation theory
          Confrontation     Opening      Argumentation       Conclusion            Genre theories, e.g. Superstructures, ...

                                       refute
                  Standpoints                        Arguments
                                       defend
                                                                                  Speech Act theory, Propositional content,
                                                                                    Cohesion and Coherence, Context,
                                 Speech Acts
                                                                                        Macrostructures, Rhetorics




                                   Sentence                                              Grammatical rules, Syntax,
                                                                                    Microstructures, Metaphores, Styles,
                                                                                   Tense, Adverbial phrases, Pronoun use,
                                      Phrase


                                      Word


                                  Morpheme


Brit Helle Aarskog, textUrgy AS & University of Bergen, Octoberapplied
            Theory presented and techniques 2010                         depend on textual unit and structural level
Generate concordance over selected word types




                                                                       The selected word types in the
                                                                       word list produce a concordance
                                                                       with 594 entries (81 + 513), and
                                                                       where the set contains these two
                                                                       word types, here marked in navy
                                                                       blue to the right.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Patterns reveal aspects of the texts’ thematic profile




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Setting sort order for concordance
                                                                              Menu for
                                                                              setting sort
                                                                              order for
                                                                              concordances.




                                                                       Concordance sorted by
                                                                       R1, R2 and then R3 in
                                                                       ascending order and
                                                                       with case sensitivity
                                                                       activated.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Access to full textual context




          Extract from text file where sort settings given for entry 326 is marked in the text.


Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Plots and clusters complement concordances
                                                                       Plots visualise the
                                                                       position of word
                                                                       occurrences
                                                                       corresponding to the
                                                                       word types in a
                                                                       concordance request.
                                                                       The plots cover for the
                                                                       word type ‘parliament*’,
                                                                       here sorted by ‘hits per
                                                                       1000 words in the text’.




                                                                           The clusters
                                                                           provide further
                                                                           data about the
                                                                           occurrences of
                                                                           ‘parliament’ in the
                                                                           set of texts.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Clusters based on whole texts




      The tables show 2 word-clusters for two text sets consisting of part I-IV of two
      versions of the Constitution for Europe.
      The cluster settings are equal, and each entry in the extracted subsets start
      with 'european'.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Frequency data in table for mutual information




                                                                       Settings for sort order
                                                                       with swap



      The part of the table with data about
      frequencies of word type 1 and word type 2
      in a pair which is according to settings for
      jointedness.




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Z-Scores reveal closeness patterns
                                                                       High z-scores in sample set A
                                                                       reveal persons' names in sample
                                                                       set A with about 300 000 words.




                                                                            High z-scores in sample set
                                                                            C also reveal persons'
                                                                            names – a collection with
                                                                            about 5 million words.




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Keyword list, Test file 1


                                                                       Participants learn text statistics
                                                                       by observing results after
                                                                       changing settings




      With a p-value 0.05, the list for the
      source file Reuter-Test-1-Sport-09-02-
      09 includes 46 keywords here sorted
      by keyness value

      With a p-value 0.0000001, the list for
      the source file Reuter-Test-1-Sport-09-
      02-09 includes 16 keywords here
      sorted by keyness value
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Keyword plot, Test file 1




      Plot diagram that reveals the dispersion of
      keywords in order of how they occur in 8
      text segments.
      When opening the source file (entry under
      ‘filenames’), the 4 first keywords in this
      sorting order show to be part of the news
      report’s title.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Keyword links, Test file 3




      Relations between keywords which indicate thematic relations within a text.




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
WordSmith data converted into ATLASti formats




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Submit texts and receive lists of word types by grammar class




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Make data sets manually in for instanceTextPad




   Clusters from WordSmith are edited into a form that can be applied as codes in ATLASti.

Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Main sections in the screen-play

                                                                Situation
                               Aspect of Situation requiring a Response
                  Response to Aspect of Situation requiring a Response
                   Result of Response to Aspect of Situation requiring a
                                         Response
                 Evaluation of Result of Response to Aspect of Situation
                                   requiring a Response
                                                          Michael Hoey, 1994


             Abbreviations: Situation, Problem, Solution, and Evaluation - the
               components in the textual SPSE-pattern.




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Interaction and Speech Act Analysis




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Actors and other World Building Elements

               The reader and writer are not characters in the text world
               depicted - rather they are participants in the language situation in
               which the text has been formed. (Werth 1999)
               Thus, the producers of text and its consumers are outside the
               text.
                      Characters are the (juridical) persons mentioned in the text.
                      Characters are referred to via noun phrases, e.g: Mother, minister,
                      husband, teacher,....
                      Characters are referred to via personal pronouns, e.g. You, he, her,
                      they, them…
                      Participants can announce their presence by pronouns, e.g. I, me,
                      mine, we, our
               Noun phrases: focus on nouns and their modifiers (adjectives), in
               particular noun phrases referring to problems and solutions, and
               generate thematic profiles for words occurring left and right of
               these (n-grams).



Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
PMEST
                    Identify word types
                    for Actor which
                    signal problems




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Function-advancing Propositions
               Text involves motion
                      The motion is entirely notional
                      The focus of attention is moving
               Superstructures may be considered as metaphorical paths - they
               do not denote movement, but some kind of non-physical activity
               expressed in motion terms.
                  Move from assertions about situation, the negative evaluation
                  of a situation to problem statements, evaluating problems and
                  selecting the most important problem, proposing solutions and
                  comparing solutions before selecting a solution, evaluating
                  solutions possibly giving rise to new problems....the new
                  situation is related to the new problem....
                  ...while connectors are relational elements, and therefore
                  correspond to the ground, and are thus verb-like
                  entities...(Werth, 1999:338)




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
PMEST
                    Word types/
                    phrases which
                    confirm problems




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
THE EUROPEAN CONVENTION - THE SECRETARIAT
      Brussels, 7 July 2003, CONV 844/03, CONTRIB 380, COVER NOTE
      From: Secretariat, To: The Convention
      Subject: Contribution of Mr David Heathcoat-Amory, member of the Convention:
      "Systems of Mismanagement"


      Text structure: Introducing problem, evaluating                  Problem: I am referring to the issue of fraud,
      existing solutions, a negative evaluation is followed            which is close to being institutionalised in key
      by a solution proposal.                                          sectors...
                                                                       Instead of more political institutions, we need a
                                                                       real reform of the system. To establish how this
                                                                       must be achieved, we have first to analyse
                                                                       something of the fraud and other failings which
                                                                       have come to light, which has only happened
                                                                       because of the determination and selflessness of
                                                                       whistleblowers.
                                                                       The personal experiences of several confirm a
                                                                       general trend. Initial complaints are filed away in
                                                                       the system. …Then, the administrative machine
                                                                       kicks in. The employee is hauled in before his or
                                                                       her senior grades, who try to determine precisely
                                                                       how much he knows before instructing him to
                                                                       keep silent… Health frequently suffers. The Sword
                                                                       of Damocles finally falls...a promising career is
                                                                       finished…And all for nothing. Because someone
          Proposal: EU Whistleblower Rights: In the light of           has spoken out, the institutions have an even
          the present lack of options open to employees of             greater need to cover over their failings …The
          the Communities who seek redress against                     fraud goes on regardless....It doesn't end there.
          institutional failings, the Convention may care to           Beyond the competent authorities refusing to
          consider including a Communities whistleblower               investigate even claims which are easily
          clause setting out the principle of the right of free        checkable..., there have been several reports of
          speech where normal avenues have been                        attempts to intimidate witnesses…
          blocked.                                                     Such a climate engenders fraud higher up the
                                                                       chain.
Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Thank you for your attention




Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
Computer-Aided Qualitative Research Europe
         7 & 8 Oct 2010, Lisbon




     For more information about our events, please visit:
                   http://www.merlien.org

Mais conteúdo relacionado

Mais procurados

Cooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextCooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextUniversity of Bari (Italy)
 
Introduction to Distributional Semantics
Introduction to Distributional SemanticsIntroduction to Distributional Semantics
Introduction to Distributional SemanticsAndre Freitas
 
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box RuleML2015 The Herbrand Manifesto - Thinking Inside the Box
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box RuleML
 
Utterance Topic Model for Generating Coherent Summaries
Utterance Topic Model for Generating Coherent SummariesUtterance Topic Model for Generating Coherent Summaries
Utterance Topic Model for Generating Coherent SummariesContent Savvy
 
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONS
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONSONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONS
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONSsipij
 
AbstractKR on Pargram 2006
AbstractKR on Pargram 2006AbstractKR on Pargram 2006
AbstractKR on Pargram 2006Valeria de Paiva
 
Learning to summarize using coherence
Learning to summarize using coherenceLearning to summarize using coherence
Learning to summarize using coherenceContent Savvy
 
A comparative analysis of particle swarm optimization and k means algorithm f...
A comparative analysis of particle swarm optimization and k means algorithm f...A comparative analysis of particle swarm optimization and k means algorithm f...
A comparative analysis of particle swarm optimization and k means algorithm f...ijnlc
 
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...ijnlc
 
FUZZY LOGIC IN NARROW SENSE WITH HEDGES
FUZZY LOGIC IN NARROW SENSE WITH HEDGESFUZZY LOGIC IN NARROW SENSE WITH HEDGES
FUZZY LOGIC IN NARROW SENSE WITH HEDGESijcsit
 
Constructive Hybrid Logics
Constructive Hybrid LogicsConstructive Hybrid Logics
Constructive Hybrid LogicsValeria de Paiva
 
Supporting language learners with the
Supporting language learners with theSupporting language learners with the
Supporting language learners with theijaia
 
Use of ontologies in natural language processing
Use of ontologies in natural language processingUse of ontologies in natural language processing
Use of ontologies in natural language processingATHMAN HAJ-HAMOU
 

Mais procurados (19)

Exempler approach
Exempler approachExempler approach
Exempler approach
 
Cooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextCooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from Text
 
Introduction to Distributional Semantics
Introduction to Distributional SemanticsIntroduction to Distributional Semantics
Introduction to Distributional Semantics
 
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box RuleML2015 The Herbrand Manifesto - Thinking Inside the Box
RuleML2015 The Herbrand Manifesto - Thinking Inside the Box
 
Utterance Topic Model for Generating Coherent Summaries
Utterance Topic Model for Generating Coherent SummariesUtterance Topic Model for Generating Coherent Summaries
Utterance Topic Model for Generating Coherent Summaries
 
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONS
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONSONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONS
ONTOLOGICAL MODEL FOR CHARACTER RECOGNITION BASED ON SPATIAL RELATIONS
 
AbstractKR on Pargram 2006
AbstractKR on Pargram 2006AbstractKR on Pargram 2006
AbstractKR on Pargram 2006
 
Learning to summarize using coherence
Learning to summarize using coherenceLearning to summarize using coherence
Learning to summarize using coherence
 
A comparative analysis of particle swarm optimization and k means algorithm f...
A comparative analysis of particle swarm optimization and k means algorithm f...A comparative analysis of particle swarm optimization and k means algorithm f...
A comparative analysis of particle swarm optimization and k means algorithm f...
 
Lexicon
LexiconLexicon
Lexicon
 
LDG-basic-slides
LDG-basic-slidesLDG-basic-slides
LDG-basic-slides
 
Using ontology for natural language processing
Using ontology for natural language processingUsing ontology for natural language processing
Using ontology for natural language processing
 
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...
A COMPUTATIONAL APPROACH FOR ANALYZING INTER-SENTENTIAL ANAPHORIC PRONOUNS IN...
 
Research
ResearchResearch
Research
 
FUZZY LOGIC IN NARROW SENSE WITH HEDGES
FUZZY LOGIC IN NARROW SENSE WITH HEDGESFUZZY LOGIC IN NARROW SENSE WITH HEDGES
FUZZY LOGIC IN NARROW SENSE WITH HEDGES
 
Ma
MaMa
Ma
 
Constructive Hybrid Logics
Constructive Hybrid LogicsConstructive Hybrid Logics
Constructive Hybrid Logics
 
Supporting language learners with the
Supporting language learners with theSupporting language learners with the
Supporting language learners with the
 
Use of ontologies in natural language processing
Use of ontologies in natural language processingUse of ontologies in natural language processing
Use of ontologies in natural language processing
 

Destaque

Great Wall, Great Reward - Medtronic
Great Wall, Great Reward - MedtronicGreat Wall, Great Reward - Medtronic
Great Wall, Great Reward - MedtronicMerlien Institute
 
Brainstorming session - Providing top-notch (online) research that clients ca...
Brainstorming session - Providing top-notch (online) research that clients ca...Brainstorming session - Providing top-notch (online) research that clients ca...
Brainstorming session - Providing top-notch (online) research that clients ca...Merlien Institute
 
Is there a link between the emotional and sensory profiles of products? - Sen...
Is there a link between the emotional and sensory profiles of products? - Sen...Is there a link between the emotional and sensory profiles of products? - Sen...
Is there a link between the emotional and sensory profiles of products? - Sen...Merlien Institute
 
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResCon
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResConDid you ever wonder if “good” could be “great” - Heinz HCE & MaResCon
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResConMerlien Institute
 
The disruption and the promise of SOCIAL in market research today - Dell & ic...
The disruption and the promise of SOCIAL in market research today - Dell & ic...The disruption and the promise of SOCIAL in market research today - Dell & ic...
The disruption and the promise of SOCIAL in market research today - Dell & ic...Merlien Institute
 
Beyond Just Measurement - Ericsson ConsumerLab
Beyond Just Measurement - Ericsson ConsumerLabBeyond Just Measurement - Ericsson ConsumerLab
Beyond Just Measurement - Ericsson ConsumerLabMerlien Institute
 
Universal Brands... Giving Brands... Local Relevance - InSites Consulting
Universal Brands... Giving Brands...  Local Relevance - InSites ConsultingUniversal Brands... Giving Brands...  Local Relevance - InSites Consulting
Universal Brands... Giving Brands... Local Relevance - InSites ConsultingMerlien Institute
 
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...Merlien Institute
 
Structure vs Freedom - Point-Blank
Structure vs Freedom - Point-BlankStructure vs Freedom - Point-Blank
Structure vs Freedom - Point-BlankMerlien Institute
 
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...Merlien Institute
 
Longitudinal Panels in the Mobile World - KWP ComTech
Longitudinal Panels in the  Mobile World - KWP ComTechLongitudinal Panels in the  Mobile World - KWP ComTech
Longitudinal Panels in the Mobile World - KWP ComTechMerlien Institute
 
Vision 2030: how mobile research will fit in for stakeholders across the insi...
Vision 2030: how mobile research will fit in for stakeholders across the insi...Vision 2030: how mobile research will fit in for stakeholders across the insi...
Vision 2030: how mobile research will fit in for stakeholders across the insi...Merlien Institute
 
Utilizing Insights to Design Innovative Loyalty Programs - Mediana
Utilizing Insights to Design Innovative Loyalty Programs - MedianaUtilizing Insights to Design Innovative Loyalty Programs - Mediana
Utilizing Insights to Design Innovative Loyalty Programs - MedianaMerlien Institute
 
Linking individual customer journeys to quantitative passive data - Nielsen &...
Linking individual customer journeys to quantitative passive data - Nielsen &...Linking individual customer journeys to quantitative passive data - Nielsen &...
Linking individual customer journeys to quantitative passive data - Nielsen &...Merlien Institute
 
Little Data That's Pretty Big - Reality Check
Little Data That's Pretty Big - Reality CheckLittle Data That's Pretty Big - Reality Check
Little Data That's Pretty Big - Reality CheckMerlien Institute
 
Quality in qualitative research the role of the software’s in quality assur...
Quality in qualitative research   the role of the software’s in quality assur...Quality in qualitative research   the role of the software’s in quality assur...
Quality in qualitative research the role of the software’s in quality assur...Merlien Institute
 
Enhancing monetisation potential from mobile location services: The case for ...
Enhancing monetisation potential from mobile location services: The case for ...Enhancing monetisation potential from mobile location services: The case for ...
Enhancing monetisation potential from mobile location services: The case for ...Merlien Institute
 
Improving Innovation. With Clever Co-Creation - Dialego
Improving Innovation. With Clever Co-Creation - DialegoImproving Innovation. With Clever Co-Creation - Dialego
Improving Innovation. With Clever Co-Creation - DialegoMerlien Institute
 
Passive mobile measurement: The next big thing in market research? - TNS
Passive mobile measurement: The next big thing in market research? - TNSPassive mobile measurement: The next big thing in market research? - TNS
Passive mobile measurement: The next big thing in market research? - TNSMerlien Institute
 
Penyelidikan kualitatif reporting and presenting qd (mrine cove)
Penyelidikan kualitatif reporting and presenting qd (mrine cove)Penyelidikan kualitatif reporting and presenting qd (mrine cove)
Penyelidikan kualitatif reporting and presenting qd (mrine cove)Edaham Ismail
 

Destaque (20)

Great Wall, Great Reward - Medtronic
Great Wall, Great Reward - MedtronicGreat Wall, Great Reward - Medtronic
Great Wall, Great Reward - Medtronic
 
Brainstorming session - Providing top-notch (online) research that clients ca...
Brainstorming session - Providing top-notch (online) research that clients ca...Brainstorming session - Providing top-notch (online) research that clients ca...
Brainstorming session - Providing top-notch (online) research that clients ca...
 
Is there a link between the emotional and sensory profiles of products? - Sen...
Is there a link between the emotional and sensory profiles of products? - Sen...Is there a link between the emotional and sensory profiles of products? - Sen...
Is there a link between the emotional and sensory profiles of products? - Sen...
 
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResCon
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResConDid you ever wonder if “good” could be “great” - Heinz HCE & MaResCon
Did you ever wonder if “good” could be “great” - Heinz HCE & MaResCon
 
The disruption and the promise of SOCIAL in market research today - Dell & ic...
The disruption and the promise of SOCIAL in market research today - Dell & ic...The disruption and the promise of SOCIAL in market research today - Dell & ic...
The disruption and the promise of SOCIAL in market research today - Dell & ic...
 
Beyond Just Measurement - Ericsson ConsumerLab
Beyond Just Measurement - Ericsson ConsumerLabBeyond Just Measurement - Ericsson ConsumerLab
Beyond Just Measurement - Ericsson ConsumerLab
 
Universal Brands... Giving Brands... Local Relevance - InSites Consulting
Universal Brands... Giving Brands...  Local Relevance - InSites ConsultingUniversal Brands... Giving Brands...  Local Relevance - InSites Consulting
Universal Brands... Giving Brands... Local Relevance - InSites Consulting
 
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...
Imagine the Possibilities - Assembling Modular Mobile Surveys to Create Compl...
 
Structure vs Freedom - Point-Blank
Structure vs Freedom - Point-BlankStructure vs Freedom - Point-Blank
Structure vs Freedom - Point-Blank
 
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...
The Power of Social Networks and How they Shape Consumer Behavior - Celcom Ax...
 
Longitudinal Panels in the Mobile World - KWP ComTech
Longitudinal Panels in the  Mobile World - KWP ComTechLongitudinal Panels in the  Mobile World - KWP ComTech
Longitudinal Panels in the Mobile World - KWP ComTech
 
Vision 2030: how mobile research will fit in for stakeholders across the insi...
Vision 2030: how mobile research will fit in for stakeholders across the insi...Vision 2030: how mobile research will fit in for stakeholders across the insi...
Vision 2030: how mobile research will fit in for stakeholders across the insi...
 
Utilizing Insights to Design Innovative Loyalty Programs - Mediana
Utilizing Insights to Design Innovative Loyalty Programs - MedianaUtilizing Insights to Design Innovative Loyalty Programs - Mediana
Utilizing Insights to Design Innovative Loyalty Programs - Mediana
 
Linking individual customer journeys to quantitative passive data - Nielsen &...
Linking individual customer journeys to quantitative passive data - Nielsen &...Linking individual customer journeys to quantitative passive data - Nielsen &...
Linking individual customer journeys to quantitative passive data - Nielsen &...
 
Little Data That's Pretty Big - Reality Check
Little Data That's Pretty Big - Reality CheckLittle Data That's Pretty Big - Reality Check
Little Data That's Pretty Big - Reality Check
 
Quality in qualitative research the role of the software’s in quality assur...
Quality in qualitative research   the role of the software’s in quality assur...Quality in qualitative research   the role of the software’s in quality assur...
Quality in qualitative research the role of the software’s in quality assur...
 
Enhancing monetisation potential from mobile location services: The case for ...
Enhancing monetisation potential from mobile location services: The case for ...Enhancing monetisation potential from mobile location services: The case for ...
Enhancing monetisation potential from mobile location services: The case for ...
 
Improving Innovation. With Clever Co-Creation - Dialego
Improving Innovation. With Clever Co-Creation - DialegoImproving Innovation. With Clever Co-Creation - Dialego
Improving Innovation. With Clever Co-Creation - Dialego
 
Passive mobile measurement: The next big thing in market research? - TNS
Passive mobile measurement: The next big thing in market research? - TNSPassive mobile measurement: The next big thing in market research? - TNS
Passive mobile measurement: The next big thing in market research? - TNS
 
Penyelidikan kualitatif reporting and presenting qd (mrine cove)
Penyelidikan kualitatif reporting and presenting qd (mrine cove)Penyelidikan kualitatif reporting and presenting qd (mrine cove)
Penyelidikan kualitatif reporting and presenting qd (mrine cove)
 

Semelhante a Utilising wordsmith and atlas to explore, analyse and report qualitative data

Semantic Peculiarities of Antonyms Based on the Works by I. Yusupov
Semantic Peculiarities of Antonyms Based on the Works by I. YusupovSemantic Peculiarities of Antonyms Based on the Works by I. Yusupov
Semantic Peculiarities of Antonyms Based on the Works by I. YusupovYogeshIJTSRD
 
What can a corpus tell us about discourse
What can a corpus tell us about discourseWhat can a corpus tell us about discourse
What can a corpus tell us about discoursePascual Pérez-Paredes
 
Cohesion In English Wasee
Cohesion In English  WaseeCohesion In English  Wasee
Cohesion In English WaseeDr. Cupid Lucid
 
What can a corpus tell us about grammar
What can a corpus tell us about grammarWhat can a corpus tell us about grammar
What can a corpus tell us about grammarSami Khalil
 
Document Author Classification using Parsed Language Structure
Document Author Classification using Parsed Language StructureDocument Author Classification using Parsed Language Structure
Document Author Classification using Parsed Language Structurekevig
 
Document Author Classification Using Parsed Language Structure
Document Author Classification Using Parsed Language StructureDocument Author Classification Using Parsed Language Structure
Document Author Classification Using Parsed Language Structurekevig
 
Corpus linguistics and multi-word units
Corpus linguistics and multi-word unitsCorpus linguistics and multi-word units
Corpus linguistics and multi-word unitsPascual Pérez-Paredes
 
Eswcsummerschool2010 ontologies final
Eswcsummerschool2010 ontologies finalEswcsummerschool2010 ontologies final
Eswcsummerschool2010 ontologies finalElena Simperl
 
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITY
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITYASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITY
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITYdannyijwest
 
Phonaesthemes: A Corpus-based Analysis
Phonaesthemes: A Corpus-based AnalysisPhonaesthemes: A Corpus-based Analysis
Phonaesthemes: A Corpus-based Analysiskotis
 
The Semantic Processing of Syntactic Structure in Sentence Comprehension
The Semantic Processing of Syntactic Structure in Sentence ComprehensionThe Semantic Processing of Syntactic Structure in Sentence Comprehension
The Semantic Processing of Syntactic Structure in Sentence ComprehensionZheng Ye
 
601-CriticalEssay-2-Portfolio Edition
601-CriticalEssay-2-Portfolio Edition601-CriticalEssay-2-Portfolio Edition
601-CriticalEssay-2-Portfolio EditionJordan Chapman
 
NON-TECHNICAL COMPUTER THESAURUS VERSUS SPECIALIZED COMPUTER THESAURUS
NON-TECHNICAL COMPUTER THESAURUSVERSUSSPECIALIZED COMPUTER THESAURUSNON-TECHNICAL COMPUTER THESAURUSVERSUSSPECIALIZED COMPUTER THESAURUS
NON-TECHNICAL COMPUTER THESAURUS VERSUS SPECIALIZED COMPUTER THESAURUSSabadel
 
Argumentative texts and clause types.pdf
Argumentative texts and clause types.pdfArgumentative texts and clause types.pdf
Argumentative texts and clause types.pdfAngelina Johnson
 
Cooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextCooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextFulvio Rotella
 
Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...
 Establishment of a List of Non-Compositional Multi-Word Combinations for Eng... Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...
Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...Research Journal of Education
 

Semelhante a Utilising wordsmith and atlas to explore, analyse and report qualitative data (20)

Semantic Peculiarities of Antonyms Based on the Works by I. Yusupov
Semantic Peculiarities of Antonyms Based on the Works by I. YusupovSemantic Peculiarities of Antonyms Based on the Works by I. Yusupov
Semantic Peculiarities of Antonyms Based on the Works by I. Yusupov
 
Cohesion In English
Cohesion In EnglishCohesion In English
Cohesion In English
 
Cohesion Final
Cohesion FinalCohesion Final
Cohesion Final
 
What can a corpus tell us about discourse
What can a corpus tell us about discourseWhat can a corpus tell us about discourse
What can a corpus tell us about discourse
 
Cohesion types
Cohesion typesCohesion types
Cohesion types
 
Cohesion In English Wasee
Cohesion In English  WaseeCohesion In English  Wasee
Cohesion In English Wasee
 
What can a corpus tell us about grammar
What can a corpus tell us about grammarWhat can a corpus tell us about grammar
What can a corpus tell us about grammar
 
Document Author Classification using Parsed Language Structure
Document Author Classification using Parsed Language StructureDocument Author Classification using Parsed Language Structure
Document Author Classification using Parsed Language Structure
 
Document Author Classification Using Parsed Language Structure
Document Author Classification Using Parsed Language StructureDocument Author Classification Using Parsed Language Structure
Document Author Classification Using Parsed Language Structure
 
Corpus linguistics and multi-word units
Corpus linguistics and multi-word unitsCorpus linguistics and multi-word units
Corpus linguistics and multi-word units
 
Eswcsummerschool2010 ontologies final
Eswcsummerschool2010 ontologies finalEswcsummerschool2010 ontologies final
Eswcsummerschool2010 ontologies final
 
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITY
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITYASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITY
ASSESSING SIMILARITY BETWEEN ONTOLOGIES: THE CASE OF THE CONCEPTUAL SIMILARITY
 
Phonaesthemes: A Corpus-based Analysis
Phonaesthemes: A Corpus-based AnalysisPhonaesthemes: A Corpus-based Analysis
Phonaesthemes: A Corpus-based Analysis
 
The Semantic Processing of Syntactic Structure in Sentence Comprehension
The Semantic Processing of Syntactic Structure in Sentence ComprehensionThe Semantic Processing of Syntactic Structure in Sentence Comprehension
The Semantic Processing of Syntactic Structure in Sentence Comprehension
 
601-CriticalEssay-2-Portfolio Edition
601-CriticalEssay-2-Portfolio Edition601-CriticalEssay-2-Portfolio Edition
601-CriticalEssay-2-Portfolio Edition
 
NON-TECHNICAL COMPUTER THESAURUS VERSUS SPECIALIZED COMPUTER THESAURUS
NON-TECHNICAL COMPUTER THESAURUSVERSUSSPECIALIZED COMPUTER THESAURUSNON-TECHNICAL COMPUTER THESAURUSVERSUSSPECIALIZED COMPUTER THESAURUS
NON-TECHNICAL COMPUTER THESAURUS VERSUS SPECIALIZED COMPUTER THESAURUS
 
Argumentative texts and clause types.pdf
Argumentative texts and clause types.pdfArgumentative texts and clause types.pdf
Argumentative texts and clause types.pdf
 
Cooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from TextCooperating Techniques for Extracting Conceptual Taxonomies from Text
Cooperating Techniques for Extracting Conceptual Taxonomies from Text
 
Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...
 Establishment of a List of Non-Compositional Multi-Word Combinations for Eng... Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...
Establishment of a List of Non-Compositional Multi-Word Combinations for Eng...
 
234640669.pdf
234640669.pdf234640669.pdf
234640669.pdf
 

Mais de Merlien Institute

Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Merlien Institute
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMerlien Institute
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSMerlien Institute
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueMerlien Institute
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - KelloggMerlien Institute
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
 

Mais de Merlien Institute (20)

Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward Brown
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SA
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & Binu
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ Cussons
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - Kellogg
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - Firefly
 

Último

Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 

Último (20)

Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 

Utilising wordsmith and atlas to explore, analyse and report qualitative data

  • 1. Computer-Aided Qualitative Research Europe 7 & 8 Oct 2010, Lisbon For more information about our events, please visit: http://www.merlien.org
  • 2. Utilising Wordsmith and ATLAS.ti to explore, analyse and report qualitative data "... the two approaches overlap, with quantitative analyses ending up with qualitative considerations, and qualitative analyses often requiring quantification." (Mergenthaler 1996:4). Brit Helle Aarskog textUrgy AS & University of Bergen October 2010
  • 3. In this presentation: Overview of course sessions in which participants learn how to blend quantitative and qualitative approaches; Participants are guided through an extensive set of practical exercises; Integrated tool set in WordSmith 5.0 – wide range of frequency and distribution data for various parameters; Tools in ATLASti – flexible facilities for annotations of primary files (audio, video, text, etc.) and tools for linking data (segments, codes and notes); I will not talk that much about theory, but rather show a kind of work-flow from: Concordances, collocations, Z-score, dispersion plot; More advanced options as keyness values and textual patterns revealed via concgrams; Export results from WordSmith and import files to ATLASti; In-depth analysis of texts focusing on Problem-Solution patterns; Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 4. Important to stress: meaning and context An understanding of how language is used in the text is a prerequisite for identifying, extracting and representing the meaning. This understanding can only be achieved by a close study of the textual context - the situations and activities where words and phrases are used. Blair refers to Wittgenstein and declares that: "These situations and activities are our Forms of Life, which is why we must understand them before we can understand how language is used." (1990:154), and further: " ... we don’t start from certain words, but from certain occasions or activities... An expression has meaning only in the stream of life.” (1990:145). Conformity regarding the appearance of words in the text is not a sufficient signal for determining conformity in the expressed opinions (meaning). Lists of words, clusters or collocations can thus not signify opinions. "...the words are simply words that are used in a particular way in certain kinds of situations." (1990:157). A simple example just to give you a general idea Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 5. Z-score and discovery of semantic relations 1 2 Collocation generated over ‘Islam*’ over a set of news texts collected from a RSS feed; ‘Muslim’ and ‘Terrorist’ among those with value > 20; New collocations over these two; Terrorist in L position and Terrorist in R position Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 6. Construct code structures in ATLASti Code structures based on collocation data Text segments identified for in-depth analysis Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 7. Texts seen as a system of layered structures Critical Discussion Opinions in context Pragmadialectical argumentation theory Confrontation Opening Argumentation Conclusion Genre theories, e.g. Superstructures, ... refute Standpoints Arguments defend Speech Act theory, Propositional content, Cohesion and Coherence, Context, Speech Acts Macrostructures, Rhetorics Sentence Grammatical rules, Syntax, Microstructures, Metaphores, Styles, Tense, Adverbial phrases, Pronoun use, Phrase Word Morpheme Brit Helle Aarskog, textUrgy AS & University of Bergen, Octoberapplied Theory presented and techniques 2010 depend on textual unit and structural level
  • 8. Generate concordance over selected word types The selected word types in the word list produce a concordance with 594 entries (81 + 513), and where the set contains these two word types, here marked in navy blue to the right. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 9. Patterns reveal aspects of the texts’ thematic profile Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 10. Setting sort order for concordance Menu for setting sort order for concordances. Concordance sorted by R1, R2 and then R3 in ascending order and with case sensitivity activated. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 11. Access to full textual context Extract from text file where sort settings given for entry 326 is marked in the text. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 12. Plots and clusters complement concordances Plots visualise the position of word occurrences corresponding to the word types in a concordance request. The plots cover for the word type ‘parliament*’, here sorted by ‘hits per 1000 words in the text’. The clusters provide further data about the occurrences of ‘parliament’ in the set of texts. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 13. Clusters based on whole texts The tables show 2 word-clusters for two text sets consisting of part I-IV of two versions of the Constitution for Europe. The cluster settings are equal, and each entry in the extracted subsets start with 'european'. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 14. Frequency data in table for mutual information Settings for sort order with swap The part of the table with data about frequencies of word type 1 and word type 2 in a pair which is according to settings for jointedness. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 15. Z-Scores reveal closeness patterns High z-scores in sample set A reveal persons' names in sample set A with about 300 000 words. High z-scores in sample set C also reveal persons' names – a collection with about 5 million words. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 16. Keyword list, Test file 1 Participants learn text statistics by observing results after changing settings With a p-value 0.05, the list for the source file Reuter-Test-1-Sport-09-02- 09 includes 46 keywords here sorted by keyness value With a p-value 0.0000001, the list for the source file Reuter-Test-1-Sport-09- 02-09 includes 16 keywords here sorted by keyness value Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 17. Keyword plot, Test file 1 Plot diagram that reveals the dispersion of keywords in order of how they occur in 8 text segments. When opening the source file (entry under ‘filenames’), the 4 first keywords in this sorting order show to be part of the news report’s title. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 18. Keyword links, Test file 3 Relations between keywords which indicate thematic relations within a text. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 19. WordSmith data converted into ATLASti formats Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 20. Submit texts and receive lists of word types by grammar class Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 21. Make data sets manually in for instanceTextPad Clusters from WordSmith are edited into a form that can be applied as codes in ATLASti. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 22. Main sections in the screen-play Situation Aspect of Situation requiring a Response Response to Aspect of Situation requiring a Response Result of Response to Aspect of Situation requiring a Response Evaluation of Result of Response to Aspect of Situation requiring a Response Michael Hoey, 1994 Abbreviations: Situation, Problem, Solution, and Evaluation - the components in the textual SPSE-pattern. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 23. Interaction and Speech Act Analysis Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 24. Actors and other World Building Elements The reader and writer are not characters in the text world depicted - rather they are participants in the language situation in which the text has been formed. (Werth 1999) Thus, the producers of text and its consumers are outside the text. Characters are the (juridical) persons mentioned in the text. Characters are referred to via noun phrases, e.g: Mother, minister, husband, teacher,.... Characters are referred to via personal pronouns, e.g. You, he, her, they, them… Participants can announce their presence by pronouns, e.g. I, me, mine, we, our Noun phrases: focus on nouns and their modifiers (adjectives), in particular noun phrases referring to problems and solutions, and generate thematic profiles for words occurring left and right of these (n-grams). Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 25. PMEST Identify word types for Actor which signal problems Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 26. Function-advancing Propositions Text involves motion The motion is entirely notional The focus of attention is moving Superstructures may be considered as metaphorical paths - they do not denote movement, but some kind of non-physical activity expressed in motion terms. Move from assertions about situation, the negative evaluation of a situation to problem statements, evaluating problems and selecting the most important problem, proposing solutions and comparing solutions before selecting a solution, evaluating solutions possibly giving rise to new problems....the new situation is related to the new problem.... ...while connectors are relational elements, and therefore correspond to the ground, and are thus verb-like entities...(Werth, 1999:338) Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 27. PMEST Word types/ phrases which confirm problems Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 28. THE EUROPEAN CONVENTION - THE SECRETARIAT Brussels, 7 July 2003, CONV 844/03, CONTRIB 380, COVER NOTE From: Secretariat, To: The Convention Subject: Contribution of Mr David Heathcoat-Amory, member of the Convention: "Systems of Mismanagement" Text structure: Introducing problem, evaluating Problem: I am referring to the issue of fraud, existing solutions, a negative evaluation is followed which is close to being institutionalised in key by a solution proposal. sectors... Instead of more political institutions, we need a real reform of the system. To establish how this must be achieved, we have first to analyse something of the fraud and other failings which have come to light, which has only happened because of the determination and selflessness of whistleblowers. The personal experiences of several confirm a general trend. Initial complaints are filed away in the system. …Then, the administrative machine kicks in. The employee is hauled in before his or her senior grades, who try to determine precisely how much he knows before instructing him to keep silent… Health frequently suffers. The Sword of Damocles finally falls...a promising career is finished…And all for nothing. Because someone Proposal: EU Whistleblower Rights: In the light of has spoken out, the institutions have an even the present lack of options open to employees of greater need to cover over their failings …The the Communities who seek redress against fraud goes on regardless....It doesn't end there. institutional failings, the Convention may care to Beyond the competent authorities refusing to consider including a Communities whistleblower investigate even claims which are easily clause setting out the principle of the right of free checkable..., there have been several reports of speech where normal avenues have been attempts to intimidate witnesses… blocked. Such a climate engenders fraud higher up the chain. Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 29. Thank you for your attention Brit Helle Aarskog, textUrgy AS & University of Bergen, October 2010
  • 30. Computer-Aided Qualitative Research Europe 7 & 8 Oct 2010, Lisbon For more information about our events, please visit: http://www.merlien.org