1. LIFT
SM
A Family of Analytic Solutions, Powered by
Intelligent Results
Through the acquisition of Intelligent Results, a leader in customer analytics and
decision management, First Data is launching a family of solutions which integrates
data, analytics and action to deliver a significant lift in portfolio profitability, as well as
collections and recovery performance.
The right variables need to be considered each time While we are happy to handle custom analytics projects,
you make an important business decision, whether it’s we’ve focused on delivering our clients the following
to make a phone call to customers, send a letter or offer LIFT solutions:
rewards points. Each action requires a corresponding
Usage Manager – enables you to identify accounts
investment, and each returns a different ROI based on
where usage is most likely to decline, potentially leading
individual customer segments. The key to profitability,
to inactivity or attrition. Usage Manager lets you take
whether for marketing or collections outreach, is making
action to provide the right incentives (such as increased
data-driven decisions based on your business strategy
reward points, a different pricing structure, etc.) to
which ensure the most appropriate action is taken for
each cardholder, to encourage usage and save expense
every customer.
by not offering incentives to those who would have
increased usage on their own.
LIFTSM Completes the Full Lifecycle Letter Manager – enables you to identify those
of a Decision collections accounts where the cost of sending a letter
is higher than the potential return, thus saving money
! A powerful strategy engine to analyze your business
by not sending a letter. Letter Manager lets you start
drivers and costs to provide an action score
generating results immediately as it provides custom
! The score drives the actions you take, leveraging
strategy capabilities that make it easy to rank accounts
First Data’s processing system and suite of customer
and allocate resources.
communication tools, such as letters, automated
calling, statements, messaging, e-mail and other
communication vehicles
! Actions taken are recorded on First Data systems and
“State-of-the-art analytics has
are available to view through an easy-to-use GUI
moved from the periphery of a card
interface — enabling you to learn from the outcomes
processing system’s focus directly to
and continually refine your strategy in real time
the center. The quality of a processor’s
! The LIFT family of analytic solutions is offered in a
fully hosted environment — so there’s no need to
analytics is in direct proportion to its
burden IT, hire costly statisticians or change business ability to provide value for its clients.”
processes to immediately experience business
— Ted Iacobuzio, Managing Director
improvements Payments, TowerGroup
firstdata.com

2. Call Manager – enables you to improve collections A Global Leader in Electronic Commerce
performance by optimizing resource allocation through
more intelligent calling queues. By focusing calling First Data powers the global economy by making it
effort where the return is the greatest and re-allocating easy, fast and secure for people and businesses around
calling effort where the return will be low, you can the world to buy goods and services using virtually any
improve performance and maximize month-end form of payment. Serving millions of merchant locations
results. Call Manager can be integrated into all contact and thousands of card issuers, we have the expertise
methods, including manual, dialer and automated and insight to help you accelerate your business. Put
messaging through 2Way-Connect.SM our intelligence to work for you.
Self-Cure Manager – enables you to avoid allocating
resources to those accounts that will pay regardless of
treatment.
Settlement Manager – enables you to determine the
optimal settlement rate for every delinquent account.
Actions include recommending no settlement, to
determining personalized settlement offers. With
Settlement Manager, you can significantly reduce net
credit losses through pre-chargeoff settlements by
adjusting offers to maximize response rates.
Outsource Manager – enables you to determine which
and how many accounts to send to collection agencies
in order to reduce contingency fees while balancing
internal resource constraints.
For more information, contact
FD_LIFTOverview_Prod
your First Data Sales Representative
or visit firstdata.com.
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