1. FACEBOOK STRATEGY
Proposed by Eleven Communication

2. AGENDA
1. SOCIAL NETWORK DEVELOPMENT
2. FACEBOOK FACTS AND FIGURES IN VIETNAM
3. FACEBOOK EFFECTS ON COMMUNICATION
4. COMMUNICATION SOLUTION
5. IMPLEMENT PROCESS

3. SOCIAL NETWORK DEVELOPMENT
96% user joint in social network from
16 to 34 years old.
1.5 billion visits to social
networks per day

4. SOCIAL NETWORK DEVELOPMENT
There are more than 200 millions bloggers,
34% of them post information and
comments on products and brands.
78% customers trust in others’
recommendations, only 14% trust in
advertising.

5. SOCIAL NETWORK DEVELOPMENT
Users no longer search for the news,
the news find us…
In the near future we will no longer search for
products and services,
they will find us via social media.

6. THE SOCIALISATION OF BRANDS
47% joining brand communities
Asian joined a brand community for following
main reasons:
• 80%: To learn more about it and to get
advance news on products
• 70%: To get free content
• 60%: Because it was recommended to me

7. THE SOCIALISATION OF BRANDS
The benefits to brands
Of those people who joined a brand
community:
72% said they thought more positively of the
brand
71% said they are more likely to buy the brand
66% said they felt more loyal to the brand
63% said they recommended others to join

8. THE SOCIALISATION OF BRANDS
Listening first, selling second.

9. FACEBOOK FACTS AND FIGURES
IN VIETNAM

10. Yahoo!360 closed in 2009
Yahoo!360 user moved to Facebook and grown so fast

11. Ongoing development chart in Vietnam

12. After 2 years, Facebook had become one of top ten websites in Vietnam

13. FACEBOOK EFFECTS ON COMMUNICATION

14. 1. Branding
Facebook builds up dynamic
environment for Brands to develop
relationships, awareness and
engagement to customers
2. Customer engagement
Applications allow Brand engage
customers effectively with many tools
such as: promotions, sale promotion,
discusstion, events,...
3. Drive Web Traffic
Facebook can drive more traffic to
Brand’s website than google.
4. Reputation Management
In social network, customer easily share
what they need and how they satisfy, so
Brand can listen customer and
understand customer insights.

15. 5. New Customer Acquisition
Providing oppoturnities to seek new
potential customers.
6. Advertising
Advertising on FB can be implemented
according to budgets, target audiences,
geography, gender, education level,
CPC or CPM advertising.
7. Client Retention
Buiding customer relationship via social
network.
8. The Viral Effect
Social network is the best environment
for viral marketing.
9. Feedback Mechanism
Easily receiving customer’s feedbacks
about brands via applications and
conversations of communities.

16. COMMUNICATION SOLUTIONS

17. SOLUTION 1: ADVERTISING BY FLYER
FLYER

18. FLYER FIGURES
Advetising by flyer, Brands can
choose target audiences follow
with:
- Age
- Geography
- Gender
- Education level
Budget per day
CPC or CPM advetising.
Daily report

19. SOLUTION 2: COMMUNITY BUILDING
This the method is applied for traditional marketing which require big investment &
traditional media used

20. Unconventional method requires a close update and follow up on activities.
What we gain from this small budget method is insights, controlled customer data

21. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW
CONCEPT AND COMMUNICATIONSTRATEGY
RESEARCH
ONLINE CUSTOMER BEHAVIORS
COMMUNITION OBJECTIVES
COMMUNICATION MESSAGES
UPDATE SOCIAL TRENDS
ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS

22. COMMUNICATION TACTICS ON FB
Full social campaign on Facebook, proposed by Eleven, will be executed
from building landing page with applications to get loyal fans.

23. Please contact us for further information
ELEVEN COMMUNICATION LTD.
No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city
Phone: (08) 38 119 244
Fax: (08) 38 119 254
Email: dung.le@eleven.vn
HP: 0988 335 397

24. THANK YOU VERY MUCH