Traffic is flowing. make sure your website isn’t a ten car pileup!
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When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?
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Traffic is flowing. make sure your website isn’t a ten car pileup!
- 1. Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup! Thank you for joining our webinar today, for the audio please dial:Toll Free (US & Canada): 1-800-699-3715International: +1 -303-223-2690 b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 2. Hosted by: Bill Barnes VP Business Development,Mediative Guest speaker: Lance LovedayFounder and CEO, Closed Loop Marketing (CLM) Guest speaker: Ian Everdell Usability Consultant, Mediative b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 3. How to Double Your Conversion Rate Convince yourself it can be done b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 4. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 5. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 6. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 7. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 8. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform Build solid test plans b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 9. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform Build solid test plans Test among good options b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 10. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform Build solid test plans Test among good options Repeat 6 & 7 b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 11. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform Build solid test plans Test among good options Repeat 6 & 7 Retire early b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 12. How to Double Your Conversion Rate Convince yourself it can be done Convince your boss it’s worth trying Figure out where to start (Quick Wins) Create a testing roadmap Select the right testing platform Build solid test plans Test among good options Repeat 6 & 7 b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 13. Our Process b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 14. 1. Convince Yourself It Can Be Done b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 15. Phase 1: Before Original: b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 16. Phase 1: Redesign Our Redesign: b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 17. Quiz- Which One Converts Better? A B b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 18. Phase 1: After Phase 1 Result: 30%-120% increase in conversions b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 19. Phase 2 - Getting Granular b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 20. Phase 2: Landing Pages– Before Granularization b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 21. Phase 2: Landing Pages– Before Granularization b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 22. Phase 2: Landing Pages– Before Granularization b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 23. Phase 2: Landing Pages– Now 5 Unique ad groups… that each serve up a customized ad… pointing to its own targeted landing page Book Making - Create Book Making - Bind Book Making - Make Book Making - Template Book Making - Write
- 24. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 25. 2. Convince Your Boss b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 26. Making The Business Case b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 27. The Key to Prioritizing Design Efforts Model Projected Outcomes b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 28. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 29. 3. Figure out where to start b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 30. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 31. Modeling financial results b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 32. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 33. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 34. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 35. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 36. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 37. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 38. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 39. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 40. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 41. 5 UX “Car Wrecks” to Avoid b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 42. 5 UX “Car Wrecks” to Avoid Poor visual hierarchy b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 49. 5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 52. 5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 61. 5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdoneor unnecessary Flash b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 66. 5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 78. 5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 81. 5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust Wrong language b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 84. Hosted by: Bill Barnes VP Business Development,Mediative Guest speaker: Lance LovedayFounder and CEO, Closed Loop Marketing (CLM) Guest speaker: Ian Everdell Usability Consultant, Mediative Q&A b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 85. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 86. b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
- 87. Hosted by: Bill Barnes VP Business Development,Mediative Guest speaker: Lance LovedayFounder and CEO, Closed Loop Marketing (CLM) Guest speaker: Ian Everdell Usability Consultant, Mediative Q&A b2bexpertseries.com Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Notas do Editor
- Too much is bolded.
- Divide this content up into subsections with section headings that identify the topic of the subsection.Bulleted lists not as appropriate for entire paragraphs of text.
- Table format, especially with all of the horiz/vertical rules, makes it difficult to scan through this list. Suggest making subsections on the page with visually distinct section headings.
- This CTA does stand out, but isn’t particularly compelling. More about mobile what?
- Page 1 of 5 – stands out and looks like a buttonFree Report – A free report of what? “Pop-in here”? Get Your Report button totally blends in to the background – very little to draw the visitor’s attention over hereImages in bottom right – visually salient; they’re going to attract attention – the top four are “links”, but they are just # anchors that jump back to the top of the page. The people are not linked (there is a text link to the “Team” further down). This brings up the issue of affordance as well.
- United States is the only option. State has additional options, and uses full state names – recommend using abbreviations.Why the asterisk beside the Type of Address?
- I clicked “recalculate”, and the total didn’t change. I didn’t notice that I could now choose my shipping rate. Not doing this didn’t affect my ability to checkout.
- Left-align labels. Country again unnecessary.Previous page told me that I could check out without registering.
- Why are these fields “not required” (even though they actually are)?Why do the labels say Debit CardInfer card type from the number?
- Random Flash thing that reacts with lines and shapes when you mouse over it… Interesting, but does it have *anything* to do with the site?
- Error appears where the submit button was, which is pretty good. Doesn’t highlight error fields. **Can’t fix errors until you close the little error box!**
- Good things to include on a 404 page – an explanation, blame yourself not the user, related content, search, links – help them find what they were looking for!
- Other ways of creating trust – showing offices, showing people on your team, “professional” design
- Marketing fluff – “Welcome to GroupOne Health Source!”Very company-focusedMore?