1. OMMA
May 2012
Developed for Presented by Date
OMMA Kevin Granath May 14, 2012

2. Greystripe is
the leading mobile ad
network generating
amazingly exceptional,
incredibly fantastic,
spectacularly mind-
blowing, most
awesomest results
since 2005

3. Finally, the hype was true

4. Smartphone vs. Feature phone Shipments

5. Smartphone Upside

6. Revenue Hockey Stick

7. Mobile Challenges
 Tracking – Apps; Mobile Web Browsers
 Platform – iOS vs. Android vs. Mobile Web
 HTML5 – Different flavors
 False Clicks – Harris: 47% Unintended, 61%
for Millennials (A18-34)
 Advertiser adoption

8. Hyperbole
Mobile Web Geo-fencing
MRAID SSP Cross-Platform
CPD Tap-Through DSP
CPI Mediation CPX
DRM CTR CPM
Exchange SoLoMo
Multi-Platform Ecosystem
BT CPC
Engagement SDK

9. The Answer

10. Target Your Audience

11. Proprietary Data
212MM Profiles & Over 200 Attributes Per Profile
Browsing Search
36MM PRODUCT
34B
SEARCHES
IMPRESSIONS
WHERE:
WHERE:
Ad Interaction Purchase
$500MM
12MM CLICKS
TRANSACTIONS
WHERE:
WHERE:
Monthly data numbers

12. The Future
The stand-alone mobile ad network
is dead

13. Proprietary Cross-Platform Targeting
Greystripe leverages ValueClick’s data
Audience Mapping Audience Retargeting
Greystripeyour messageOverview
Deliver Company to highly Leverage your online data to reach
2012
customized audience segments, your customer across mobile
developed using hundreds of platforms. We develop a custom
online customer attributes. mobile audience based on look-
alike modeling and behavioral
patterns.
Online ValueClick Custom Your Mobile
Customers Data Audience Customers

14. Sample Profile Attributes
Auto Enthusiasts College Educated
• Automotive tools and supplies • Young professionals lifestyle
• Automotive electronics (audio/speakers) • Job search for executive, engineering, etc.
• Auto shows • Business professionals
• Automotive periodical • Legal/Attorney/Lawyer
Entertainment Junkies Finance & Banking Users
• Celebrities • Taxes; Personal & life insurance
• Movie reviews and awards • Online trading; Investing
• Men’s and women's magazines • Loans & banking
• Video games and gaming systems • Market news & resources
Homeowners Music Enthusiasts
• Home appliances • Lyrics & sheet music
• Construction; Gardening • Pop, urban, jazz, folk, classical music, etc.
• Real estate services • Musical instruments
• Homeowners insurance • Concert events
Parents Retail Shoppers
• Children’s books • Apparel and jewelry
• Children’s clothing and apparel • Books, movies & music
• Children’s toys and baby products • Food and beverage
• Back-to-school shopping • Women’s apparel and shoes
Techies Travel Enthusiasts
• Laptops and computer software • Accommodations; Cruises and resorts
• Smartphones, tablets, and accessories • Travel agents; Destinations and tourism
• TVs, BluRay players, home theater • Luggage and travel accessories
• Digital cameras, printers, photography • Air travel; car rental
Note: Census data is used for African American, Hispanic, and High Net Wealth hot spots.
14

15. Indexing
“We create geospatial analytics that show which
regions in the US exhibit the strongest match to
the specified audience.
In Chicago, that means specific suburbs like
Naperville and Algonquin.”
– Mike Schumacher, Analytics Director
ValueClick Media

16. Smartphone Ads: The Center of Attention
Immersion Video Ad Boosters Flash or Static
2012
Custom Interactive Rich Engaging 15 or 30 Available on Flash Full-screen or small
Media second video ads or Static ads banner options

17. Ad Boosters First to
Market
Branded Image
 True Full Screen
 Multiple Response Options
 A/B/C Testing
Customizable
Action Icons
Customizable Action Icons include:
Learn More Buy Video Coupon Locator Facebook Twitter Recommend Download Call

18. Qualified Traffic
Click Protection Menu Flow
User Reaches 300x250 • Prompts Active Decision
Natural Transition Flash / Static • Eliminates Accidental Clicks
Point in-App Interstitial Appears • Delivers Qualified Traffic
18

19. Greystripe
Greystripe is the leading mobile ad network
generating measurable results
1 Advanced targeting solutions
Bringing the power of online to mobile with Greystripe’s
proprietary technology
2 Engaging ad formats
Interactive full-screen ads drive the results you’re looking for
3 Cross-Platform
Access touch device users across all major platforms
4 Custom creative services
Our in-house creative talent provides custom ad mock ups,
storyboarding, landing pages and more
Life made easy
5 Top-notch customer service and campaign execution make us the
only mobile partner you’ll need