Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca

1. eNewsletters & Social
Media Marketing for
NonProfit
Organizations
Presented by Marilyn Jones
mediamag.ca | mediamag blog | mediamag ezine | mediainalberta.ca

2. Sponsored and hosted
by the ECVO
Edmonton Chamber of Voluntary Organizations
www.ecvo.ca
July 19, 2012

3. IT’S ABOUT THE READERS
mediamag.ca | mediainalberta.ca

4. IT’S ABOUT THE CONTENT
• Content Strategies
• Content Ideas
• Content Tactics
• Content Management
mediamag.ca | mediainalberta.ca

5. 4 CONTENT STRATEGIES
you don’t have to create the content
yourself

6. 1. CREATE CONTENT
publishing original content helps your
readers value your organization

7. 2. CURATE CONTENT
find, analyze and highlight valuable
content created by others

8. 3. CREATE CONVERSATIONS
ask questions, provide answers and initiate
conversations

9. 4. CURATE CONVERSATIONS
share other people’s conversations and
add a different perspective

10. 21 CONTENT IDEAS
that are tried and true and will keep your
readers engaged

11. 1. STANDING Columns
Standing COLUMNS
aka Regular Features

12. 2. “HOW TO” ARTICLES
Standing Columns
and links to “how to” articles

13. 3. ADVICE COLUMNS
Standing Columns
aka “Dear Abby”, or “Ask the Expert” columns in
newspapers and magazines

14. 4. FAQS
Standing Columns
and ask your readers for more…

15. 5. PERSONAL ANECDOTES
Standing Columns
aka “In My Own Words” or “What I Learned
About…”

16. 6. DEFINITIONS
Standing Columns
especially important for health, education,
social services & community organizations

17. 7. TRENDS
Standing Columns
Google alerts, Facebook & Twitter make this
information quick and easy to find

18. 8. NEWS COMPILATIONS
Standing Columns
set up a Diigo account and curate content
your readers will appreciate

19. 9. REVIEWS / RECOMMENDS
Standing Columns
Social media tools and technologies
make it easy to share

20. 10. SUCCESS Columns
Standing STORIES
Inspirational stories are powerful,
positive and memorable

21. 11. PERSONAL PROFILES
Standing Columns
aka “Unsung Heroes” or “Volunteer of the
Year” or “Making a Difference”

22. 12. POPULAR FACTS & FIGURES
Standing Columns
aka “By the Numbers” or “Just the Facts”

23. 13. LISTS / CHECKLISTS
Standing Columns
aka “Top Ten Things to Know About…”

24. 14. WHERE TO FIND
Standing Columns
help your readers save time and money

25. 15. LEGISLATIVE
Standing Columns
UPDATES
aka Report from our MLA or City Councillor”

26. 16. WISH LISTS
Standing Columns
ask and you just might receive

27. 17. QUOTES / INTERVIEWS
Standing Columns
ask your readers for their favourite quotes

28. 18. PARTNERSHIPS / ALLIANCES
Standing Columns
Describe how the partnership will impact the
reader and their aspirations

29. 19. ORGANIZATIONAL UPDATES
Standing Columns
Describe only the organizational updates that
directly impact the reader

30. 21. FACT vs FICTION
Standing Columns
dispell common myths about your cause

31. 20. SURVEY RESULTS
Standing Columns
A good way to get to know your readers and the
content that appeals to them

32. 21. OTHER IDEAS?
Standing Columns
post to Facebook page

33. CONTENT Columns
Standing TACTICS
Key take away from this workshop: Using newsletters &
social media tools
Newsletters and without first developing
a strategic plan is like
social media are playing football when
tactics… you don’t know who
you’re playing and it
they are NOT doesn’t matter because
strategies!!! no one can keep score--
you don’t have a game
plan or goal posts
A strategic plan ensures you use the right content for the right
audience(s) using the right tool(s) for the right reasons

34. CONTENT MANAGEMENT
Standing Columns
how do you manage the content?

35. EDITORIAL CALENDAR
Standing Columns
See Wikipedia article for more ideas

36. That’s It!
mediamag.ca/media-training

37. UPCOMING WORKSHOPS
for nonprofit organizations

38. Engage Reporters with Social Media
Full day:
Star of the North Retreat Centre
St. Albert, September 26
Learn to connect and build relationships with
journalists using social media

39. Optimizing News Releases for the Media,
Social Media & Search Engines
Full day:
Star of the North Retreat Centre
St. Albert, October 17
Learn to write, distribute and optimize media
releases for journalists, browsers and bloggers

40. Pitch Your Story to the Media
Full day:
Star of the North Retreat Centre
St. Albert, November 28
Learn to develop and pitch story ideas to
reporters and social media networks

41. Master Media Interviews
Full day:
Star of the North Retreat Centre
St. Albert, December 12
Learn to create and deliver your key messages
to the media under any circumstances

42. Social Media Seminars
Facebook for NonProfits LinkedIn for NonProfits YouTube for NonProfits
September 12 – St Albert November 14 – St Albert January 16 – St Albert
September 14 - Calgary November 16 – Calgary January 18 – Calgary
Twitter for NonProfits Google + for NonProfits Pinterest for NonProfits
October 17 – St Albert December 5 – St Albert February 13 – St Albert
October 19 – Calgary December 7 – Calgary February 15 – Calgary
Blogging with Wordpress for NonProfits
March 13 – St Albert
March 15 – Calgary
Half day seminars in Edmonton and Calgary
$175 each | 3 for $450 | 4 for $525

43. Please complete the evaluation
Presentation
materials
and additional
resources to
follow next
Marilyn Jones week
780-695-5675
mediamag.ca/media-training