1. Starting and Maintaining an Organizational Blog Warren AlpertMedicalSchool – Brown University

3. Tips from expert AshkonEslami (Edelman PR)

4. How to maintain the blog

7. Develop ideas for at least 10 different posts before you start blogging.

8. Link to other organizations’ blog posts, in an effort to create an online relationship, and others will link back to your blog.

9. Vary the type of information.

10. Do not provide too much text. It is a good idea to post video, audio, and pictures to keep the interest of your publics.

11. Make sure posts positively reflect the medical school.

13. Humanize the medical school

14. But remember to maintain the overall tone of the school

15. Provide expertise and opinions reflecting the school

16. Promote your social media sites in posts

17. Welcome negative feedback(Handling Negative Feedback)

19. Evaluating the Blog Check blog peripherals (Items external to the blog content) E.g. Blog statistics, Technorati, etc. “Blog peripherals are blog effects, ideals, goals, reactions, responses, external impact–they are not the blog proper, the blog as it exists in itself (Corporate Blog Revolution).” Ask yourself: Do you know pretty well what your readers tend to need? Do you then provide it in a manner you think fits with your personal style and with their expectations? If your blog meets the needs of your audience, your blog is good, effective, worth continuing forever

21. References http://mashable.com/2010/07/20/corporate-blogging-tips/ http://marktzk.com/10-corporate-blogging-mistakes/ http://www.bloggingtips.com/2008/01/21/top-10-blogging-donts/ http://electrica.wordpress.com/2006/03/06/how-to-evaluate-your-blog-part-2-2/ http://www.youtube.com/watch?v=kQ40VgFnKqQ