1. Scanning the Marketing Environment Prasanna Venkatesh

5. Demographic Environment Worldwide Population Growth Population Age Mix Ethnic Markets Household Patterns Educational Groups Geographical Shifts in Population Shift from Mass Market to Micromarkets

6. Economic Environment Income Distribution Raw-material-exporting economies Industrializing economies Industrial economies Savings, Debt, & Credit Availability

7. Natural Environment Higher Pollution Levels Increased Costs of Energy Shortage of Raw Materials Changing Role of Government

8. Issues in the Technological Environment Accelerating Pace of Change Unlimited Opportunities for Innovation Increased Regulation Varying R & D Budgets

9. Increased Legislation Special- Interest Groups Political- Legal Environment

10. Social/Cultural Environment Of Organizations Of Nature Of Oneself Of Society Of the Universe Of Others Views That Express Values

11. Social/Cultural Environment High Persistence of Core Cultural Values Existence of Subcultures Shifts of Secondary Cultural Values Through Time