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Fundamentals of marketing

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Understanding Marketing Management Defining Marketing for the 21 st Century
The Importance of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Scope of Marketing ,[object Object],[object Object],[object Object],[object Object]
What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
How it Works? Exchange and Transactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Markets? – Marketers Demand States ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Customer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Happening Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix and the Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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Fundamentals of marketing

  • 1. Understanding Marketing Management Defining Marketing for the 21 st Century
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  • 4. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
  • 5. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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