SlideShare uma empresa Scribd logo
1 de 36
Marketing Mix Maxwell Ranasinghe B.Sc. ( Business  Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA)
Marketing Mix . What is it ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
I ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Product ,[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object]
Do not look at me you talk with the guy near to you about the Marketing Mix
 
Key Characteristics of an Effective marketing Mix Effective marketing Mix  Matches Customers needs Creates Competitive advantage Well Blended Matches corporate resources
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Do not look at me you talk with your friend near u about the Key Characteristics of the  marketing mix
Extended Marketing Mix ,[object Object],[object Object],[object Object]
ELEMENTS OF EXTENDED MARKETING MIX ,[object Object]
Services differ from physical goods  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
People ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical evidence ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Managing the marketing mix ,[object Object],[object Object],[object Object],[object Object]
Seven Ps in the view point of marketer and the customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be mindful ,[object Object],[object Object],[object Object]
7 Ps in operation Satisfying customer needs profitably Product Physical evidence Process People Place Promotion Price
Questions and Answers and exam technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution managementAlex Lee
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision makingwimmba
 
Sales and Distribution Management
Sales and Distribution ManagementSales and Distribution Management
Sales and Distribution Managementcpjcollege
 
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMML
A STUDY ON THE ROLE OF  MARKETING MIX ON CUSTOMER SATISFACTION AT KMMLA STUDY ON THE ROLE OF  MARKETING MIX ON CUSTOMER SATISFACTION AT KMML
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMMLAkash Raghunath
 
sales and distribution
sales  and distributionsales  and distribution
sales and distributionSunil Chichra
 
Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)successacademy
 
Marketing of Financial Products & Services Sales Force Management
Marketing of Financial Products & Services   Sales Force ManagementMarketing of Financial Products & Services   Sales Force Management
Marketing of Financial Products & Services Sales Force ManagementParveen Sharma
 
Sales and Distribution Management
Sales and Distribution Management Sales and Distribution Management
Sales and Distribution Management Madhusudan Narayan
 
Sales And Distribution Management
Sales And Distribution ManagementSales And Distribution Management
Sales And Distribution ManagementZulfikar A. Bharmal
 
Marketing research ii.
Marketing research ii.Marketing research ii.
Marketing research ii.Supriya Pandey
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthPeleZain
 
Pricing promotional mix & communication
Pricing promotional mix & communicationPricing promotional mix & communication
Pricing promotional mix & communicationSaneem Nazim
 
Objectives and Nature of Sales Management
Objectives and Nature of Sales ManagementObjectives and Nature of Sales Management
Objectives and Nature of Sales ManagementDr. Amitabh Mishra
 
The lost computer sale & gardnov ltd case study
The lost computer sale & gardnov ltd case studyThe lost computer sale & gardnov ltd case study
The lost computer sale & gardnov ltd case studymutiara95
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision makingBabasab Patil
 

Mais procurados (20)

Sdm 1.2
Sdm 1.2Sdm 1.2
Sdm 1.2
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision making
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Sales and Distribution Management
Sales and Distribution ManagementSales and Distribution Management
Sales and Distribution Management
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMML
A STUDY ON THE ROLE OF  MARKETING MIX ON CUSTOMER SATISFACTION AT KMMLA STUDY ON THE ROLE OF  MARKETING MIX ON CUSTOMER SATISFACTION AT KMML
A STUDY ON THE ROLE OF MARKETING MIX ON CUSTOMER SATISFACTION AT KMML
 
sales and distribution
sales  and distributionsales  and distribution
sales and distribution
 
Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)
 
Marketing of Financial Products & Services Sales Force Management
Marketing of Financial Products & Services   Sales Force ManagementMarketing of Financial Products & Services   Sales Force Management
Marketing of Financial Products & Services Sales Force Management
 
Sales and Distribution Management
Sales and Distribution Management Sales and Distribution Management
Sales and Distribution Management
 
Sales Organisation
Sales OrganisationSales Organisation
Sales Organisation
 
Sales And Distribution Management
Sales And Distribution ManagementSales And Distribution Management
Sales And Distribution Management
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
 
Marketing research ii.
Marketing research ii.Marketing research ii.
Marketing research ii.
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term Growth
 
Pricing promotional mix & communication
Pricing promotional mix & communicationPricing promotional mix & communication
Pricing promotional mix & communication
 
Objectives and Nature of Sales Management
Objectives and Nature of Sales ManagementObjectives and Nature of Sales Management
Objectives and Nature of Sales Management
 
The lost computer sale & gardnov ltd case study
The lost computer sale & gardnov ltd case studyThe lost computer sale & gardnov ltd case study
The lost computer sale & gardnov ltd case study
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision making
 

Destaque

E marketing mix report
E marketing mix reportE marketing mix report
E marketing mix reporttutubitika
 
Law of sale of goods
Law of sale of goodsLaw of sale of goods
Law of sale of goodsBabasab Patil
 
Process mix
Process mixProcess mix
Process mixStudent
 
Recrutment & Selection
Recrutment & SelectionRecrutment & Selection
Recrutment & Selectionisaac royston
 
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...Rokibul Rs
 
Electronic marketing mix strategies
Electronic marketing mix strategiesElectronic marketing mix strategies
Electronic marketing mix strategiesgaurav jain
 
Consideration
ConsiderationConsideration
ConsiderationGurjit
 
Online Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing BugOnline Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing BugJeyasri Ramesh
 
Marketing management notes NUST ZIMBABWE 2014
Marketing management  notes  NUST ZIMBABWE 2014Marketing management  notes  NUST ZIMBABWE 2014
Marketing management notes NUST ZIMBABWE 2014Prof Jason Mabika
 
United States Postal Service 2017 Price Changes
United States Postal Service 2017 Price ChangesUnited States Postal Service 2017 Price Changes
United States Postal Service 2017 Price ChangesJillian (Pierone) Baker
 
Price discrimination in e-retail
Price discrimination in e-retailPrice discrimination in e-retail
Price discrimination in e-retailIndraja Modem
 
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...IAEME Publication
 
Unit1 marketing mix place
Unit1 marketing mix place Unit1 marketing mix place
Unit1 marketing mix place Subhajit Sanyal
 

Destaque (20)

Law of Sale of Goods
Law of Sale of Goods Law of Sale of Goods
Law of Sale of Goods
 
E marketing mix report
E marketing mix reportE marketing mix report
E marketing mix report
 
The Correct E Marketing Mix
The Correct E Marketing MixThe Correct E Marketing Mix
The Correct E Marketing Mix
 
Law of sale of goods
Law of sale of goodsLaw of sale of goods
Law of sale of goods
 
Madhu place strategies
Madhu place strategiesMadhu place strategies
Madhu place strategies
 
Process mix
Process mixProcess mix
Process mix
 
Sp
SpSp
Sp
 
Hire Purchase Act (Business Law)
Hire Purchase Act (Business Law)Hire Purchase Act (Business Law)
Hire Purchase Act (Business Law)
 
Recrutment & Selection
Recrutment & SelectionRecrutment & Selection
Recrutment & Selection
 
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...
 
Electronic marketing mix strategies
Electronic marketing mix strategiesElectronic marketing mix strategies
Electronic marketing mix strategies
 
Consideration
ConsiderationConsideration
Consideration
 
Online Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing BugOnline Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing Bug
 
Marketing management notes NUST ZIMBABWE 2014
Marketing management  notes  NUST ZIMBABWE 2014Marketing management  notes  NUST ZIMBABWE 2014
Marketing management notes NUST ZIMBABWE 2014
 
United States Postal Service 2017 Price Changes
United States Postal Service 2017 Price ChangesUnited States Postal Service 2017 Price Changes
United States Postal Service 2017 Price Changes
 
Price discrimination in e-retail
Price discrimination in e-retailPrice discrimination in e-retail
Price discrimination in e-retail
 
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...
Marketing mix strategies using methods of 4 ps, 7ps, 4cs and indian cement se...
 
marketing mix
marketing mixmarketing mix
marketing mix
 
Unit1 marketing mix place
Unit1 marketing mix place Unit1 marketing mix place
Unit1 marketing mix place
 
Marketing mix place
Marketing mix placeMarketing mix place
Marketing mix place
 

Semelhante a Marketing Mix by Maxwell Ranasinghe

Marketing questions for Interview
Marketing questions for InterviewMarketing questions for Interview
Marketing questions for Interviewdeepshikha gupta
 
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1ahimbisibwelamed
 
Marketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsMarketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsKofi Kyeremateng Nyanteng
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01haithamo
 
Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Harshita Bansal
 
Module2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesModule2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesALEXISPUNO
 
Marketing strategy of airtel
Marketing strategy of airtelMarketing strategy of airtel
Marketing strategy of airtelJerry Mia
 
SocialXpand | To Boost The Chance for New Contracts
SocialXpand | To Boost The Chance for New ContractsSocialXpand | To Boost The Chance for New Contracts
SocialXpand | To Boost The Chance for New ContractsSocialXpand
 
marketing for dummies / introduction to marketing / what is marketing
marketing for dummies / introduction to marketing / what is marketingmarketing for dummies / introduction to marketing / what is marketing
marketing for dummies / introduction to marketing / what is marketingskyrocketskyrocket
 
Rewiring marketing: a practice based approach
Rewiring marketing: a practice based approachRewiring marketing: a practice based approach
Rewiring marketing: a practice based approachBrowne & Mohan
 

Semelhante a Marketing Mix by Maxwell Ranasinghe (20)

The Correct Marketing Mix
The Correct Marketing MixThe Correct Marketing Mix
The Correct Marketing Mix
 
Marketing questions for Interview
Marketing questions for InterviewMarketing questions for Interview
Marketing questions for Interview
 
Notes imc
Notes imcNotes imc
Notes imc
 
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
Marketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsMarketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEs
 
Unit 1
Unit 1Unit 1
Unit 1
 
Marketing function
Marketing function Marketing function
Marketing function
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Process
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Internship project of marketing strategies analysis
Internship project of marketing strategies analysis
 
Marketing
MarketingMarketing
Marketing
 
Module2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesModule2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostoles
 
Marketing for micro & small enterprises
Marketing for micro & small enterprisesMarketing for micro & small enterprises
Marketing for micro & small enterprises
 
Marketing strategy of airtel
Marketing strategy of airtelMarketing strategy of airtel
Marketing strategy of airtel
 
Marketing
MarketingMarketing
Marketing
 
SocialXpand | To Boost The Chance for New Contracts
SocialXpand | To Boost The Chance for New ContractsSocialXpand | To Boost The Chance for New Contracts
SocialXpand | To Boost The Chance for New Contracts
 
marketing for dummies / introduction to marketing / what is marketing
marketing for dummies / introduction to marketing / what is marketingmarketing for dummies / introduction to marketing / what is marketing
marketing for dummies / introduction to marketing / what is marketing
 
Rewiring marketing: a practice based approach
Rewiring marketing: a practice based approachRewiring marketing: a practice based approach
Rewiring marketing: a practice based approach
 

Mais de Maxwell Ranasinghe

Developing Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docxDeveloping Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docxMaxwell Ranasinghe
 
Strategic Sustianablity Planning
Strategic Sustianablity Planning Strategic Sustianablity Planning
Strategic Sustianablity Planning Maxwell Ranasinghe
 
Is the world economic system sustainable.pptx
Is the world economic system sustainable.pptxIs the world economic system sustainable.pptx
Is the world economic system sustainable.pptxMaxwell Ranasinghe
 
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices  Assignment and Answer.docxOTHM level 6 - Sustainable Business Practices  Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docxMaxwell Ranasinghe
 
We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...Maxwell Ranasinghe
 
Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world Maxwell Ranasinghe
 
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...Maxwell Ranasinghe
 
Sri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segmentSri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segmentMaxwell Ranasinghe
 
Standards Sustianable Development Goals and Environmentalist view point
Standards Sustianable Development Goals  and Environmentalist view point Standards Sustianable Development Goals  and Environmentalist view point
Standards Sustianable Development Goals and Environmentalist view point Maxwell Ranasinghe
 
introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -Maxwell Ranasinghe
 
Information and Communication tech for Marketing-Multiple Choice Questions (...
 Information and Communication tech for Marketing-Multiple Choice Questions (... Information and Communication tech for Marketing-Multiple Choice Questions (...
Information and Communication tech for Marketing-Multiple Choice Questions (...Maxwell Ranasinghe
 
Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)  Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs) Maxwell Ranasinghe
 
Promotion- Multiple Choice Questions ( MCQs)
 Promotion- Multiple Choice Questions ( MCQs) Promotion- Multiple Choice Questions ( MCQs)
Promotion- Multiple Choice Questions ( MCQs)Maxwell Ranasinghe
 
Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Maxwell Ranasinghe
 
Price- Multiple Choice Questions ( MCQs) on Price
 Price- Multiple Choice Questions ( MCQs) on Price Price- Multiple Choice Questions ( MCQs) on Price
Price- Multiple Choice Questions ( MCQs) on PriceMaxwell Ranasinghe
 
Product-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on ProductProduct-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on ProductMaxwell Ranasinghe
 

Mais de Maxwell Ranasinghe (20)

Developing Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docxDeveloping Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docx
 
Strategic Sustianablity Planning
Strategic Sustianablity Planning Strategic Sustianablity Planning
Strategic Sustianablity Planning
 
Is the world economic system sustainable.pptx
Is the world economic system sustainable.pptxIs the world economic system sustainable.pptx
Is the world economic system sustainable.pptx
 
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices  Assignment and Answer.docxOTHM level 6 - Sustainable Business Practices  Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docx
 
We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...
 
Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world
 
OTHM LPM Assignment Answer
OTHM LPM Assignment AnswerOTHM LPM Assignment Answer
OTHM LPM Assignment Answer
 
Are leaders born or made?
Are leaders born or made? Are leaders born or made?
Are leaders born or made?
 
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
 
Group dynamics
Group dynamicsGroup dynamics
Group dynamics
 
Motivation theories
Motivation theories Motivation theories
Motivation theories
 
Sri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segmentSri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segment
 
Standards Sustianable Development Goals and Environmentalist view point
Standards Sustianable Development Goals  and Environmentalist view point Standards Sustianable Development Goals  and Environmentalist view point
Standards Sustianable Development Goals and Environmentalist view point
 
introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -
 
Information and Communication tech for Marketing-Multiple Choice Questions (...
 Information and Communication tech for Marketing-Multiple Choice Questions (... Information and Communication tech for Marketing-Multiple Choice Questions (...
Information and Communication tech for Marketing-Multiple Choice Questions (...
 
Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)  Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)
 
Promotion- Multiple Choice Questions ( MCQs)
 Promotion- Multiple Choice Questions ( MCQs) Promotion- Multiple Choice Questions ( MCQs)
Promotion- Multiple Choice Questions ( MCQs)
 
Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs)
 
Price- Multiple Choice Questions ( MCQs) on Price
 Price- Multiple Choice Questions ( MCQs) on Price Price- Multiple Choice Questions ( MCQs) on Price
Price- Multiple Choice Questions ( MCQs) on Price
 
Product-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on ProductProduct-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on Product
 

Último

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 

Último (20)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 

Marketing Mix by Maxwell Ranasinghe

  • 1. Marketing Mix Maxwell Ranasinghe B.Sc. ( Business Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Do not look at me you talk with the guy near to you about the Marketing Mix
  • 13.  
  • 14. Key Characteristics of an Effective marketing Mix Effective marketing Mix Matches Customers needs Creates Competitive advantage Well Blended Matches corporate resources
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Do not look at me you talk with your friend near u about the Key Characteristics of the marketing mix
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. 7 Ps in operation Satisfying customer needs profitably Product Physical evidence Process People Place Promotion Price
  • 35.
  • 36.