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Mark Anthony
Mark Anthony

Case study and analysis using the 7 of the 13-P Approach.

EducaçãoSaúde e medicina
1 de 9
V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business
1 st P : POTENTIAL MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object]
2 nd P : PRIMARY TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]
3 rd P : POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 th P : PRODUCT ,[object Object],[object Object],[object Object]
5 th P : PRICE DIFFERENT MASSAGE RATES ,[object Object],[object Object],SERVICE BED MASSAGE 1-hour / whole body Php 290.00 30-minutes / body parts Php 170.00 CHAIR MASSAGE 1-hour / whole body Php 220.00 30-minutes / body parts Php 130.00
6 th P : PROMO ,[object Object],[object Object],[object Object]
7 th P : PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the 13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business

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VIBES Case Study

  • 1. V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business
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  • 9. V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the 13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business