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Master Class
Importance of international
partnerships between port clusters
The value of the strategic partnership between
Port of Rotterdam and Port of Sohar

Moderator:
Dr. Hilal Al Hadhrami, Dean IMCO
Speakers:
André Toet, CEO Sohar Industrial Port Company
Jamal Aziz, CEO Sohar Port and Freezone
Maurice Jansen, senior researcher STC-NMU
Venue: International Maritime College Oman / Falaj Al Qabail, Sohar (next to
Sohar Industrial Port, February 4, 2014 17:00 – 19:00
Free entrance, but registration is required. To register, please send you contact
	
details to Mathijs@imco.edu.om
STC-Group / IMCO
Importance of international partnerships
between port clusters
International Maritime College Oman
4 February 2014
Introduction by Dr. Hilal Al Hadhrami
Dr. Hilal Al Hadhrami
introduces the 1st Master
Class at International
Maritime College Oman
Mr Jan S. Bakker
Department Director STC-NMU
Jan Bakker explains why
students from STC-NMU are
in Oman: learning from
successfactors of
port of Sohar
STC-Group at a glance
“We educate from door to door”

The shipping and transport world of the STC-Group:
a global approach, one-stop-shop for the transport chain
STC-Group education programs in NL
Education model of STC-Group:
Full mission training centres and
work experience

Students/ Graduates in
2012-2013

Full mission simulators
Restricted function simulators and
training centres
Interactive software packages and
assignments
Lectures trough various didactical
methods

Master
Shipping
and
Transport

Master

46 / 24

Maritime Officer, Shipbuilding,
Logistics, Chemical technology

Bachelor’s

814 / 78*

Ports | Aviation | Transportation | Rail |
Logistics |
Ship & yachtbuilding| Maritime shipping |
Offshore & dredging | Fishery | Inland
shipping |
Process industry

Vocational

4, 242 / 1,559

Port and Logistics, Transport and Logistics,
Inland Shipping, Ship building

Prevocational

487 / 135
Master Class
knowledge platform for young port professionals

Platform for knowledge exchange between education, business
community and association of young port professionals
Mr Maurice Jansen,
Senior Researcher STC-NMU
Maurice Jansen approaches
port development in Sohar
from theoretical perspective
Topic of my presentation
Strategic value of port
cooperation
Case of Sohar – Rotterdam
A theoretical approach
Topic of my presentation
1

Taking stakes in Global Value Chains

2
3
4

Drivers for competition
Emergence of port networks

Invest in people for long lasting value
Strategic value creation

Why are we here?
What brings us together?
To create value that can only
created in this country under the
given conditions
Source: World Economic Forum, European Centre for Development Policy Management,
Human Capital Report, 2013
Taking stakes in Global Value Chains
• Today’s global economy is characterized by global value
chains (GVCs), in which intermediate goods and services are
traded in fragmented and internationally dispersed production
processes.
• GVCs are typically coordinated by TNCs
• TNC-coordinated GVCs account for some 80 per cent of global
trade
• GVCs have a direct economic impact on value added, jobs
and income.
• Policy matters to make GVCs work for development.
How to position as a country in the global value chain?
Source: UNCTAD, World Investment Report, 2013,
Where is value created?

Supply the world with raw materials is
not sustainable for long term prosperity
Pros and cons to GVC participation

Rewards

Pitfalls

• Employment gains
• Transfer of
business practices
• Build productive
capacity, incl.
through technology
dissemination and
skill building

• Degree of
dependence
• Narrow
technology base
• Limited value
added activities in
GVCs

Best development outcome results from increased GVC participation as
well as from increased domestic value added creation
Source: UNCTAD, World Investment Report, 2013,
How the GVC works
EXAMPLE

Production is dispersed and fragmented over the world.
Manufacturing is only a small fraction of total value added
GVC of Textiles and Apparel Value chain
EXAMPLE

This article was first published by the Asian International Economists Network, www.aienetwork.org
Website provides full infographic
Topic of my presentation
1

Taking stakes in Global Value Chains

2
3
4

Drivers for competition
Emergence of port networks

Invest in people for long lasting value
Competitiveness defined (2)

How to position a country
in global value chains?
Competitiveness is the set of institutions, policies, and
factors that determine the level of productivity of a
country. The level of productivity, in turn, sets the level
of prosperity that can be earned by an economy.

Source: World Economic Forum, European Centre for Development Policy Management,
Human Capital Report, 2013
Where does competitiveness come from?

Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition
Drivers for efficiency and innovation

Factor driven

e.g. Quality of port
Infrastructure vs GCI

Efficiency
driven

Innovation
driven

e.g. Extent of staff
training vs GCI

e.g. Capacity of innovation
vs GCI

Physical and human capital infrastructure are preconditions
to an efficient and innovative port cluster
Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition
Port infrastructure at Oman
1

WEF Ranking Port Infrastructure and
Global Competitiveness Index

6
11
16
21

Ranking

26
31
36
41
46

Quality of port
infrastructure
Quality of infrastructure
overall
Global Competitiveness
Index

2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
32

33

27

24

23

22

21

20

20

17

41

34

32

32

33

Oman has been successful in outperforming other countries
in development of port infrastructure
Understanding competitiveness of nations

Government

Context for firm strategy,
structure & rivalry

Demand conditions

Related & supporting
industries

Factor conditions

International innovationdriven competitive
advantage

Chance

Diamond model provides a framework for understanding
the conditions for growth and competitiveness
Source: Porter, Competitiveness advantage of nations1990
Porter’s Diamond model applied to Oman
Entire GCC region strategically
located on junction of world
trade flows (both sea and air)

Demand conditions
• Leading firms established (e.g. Vale,
ORPIC, OOTO, OICT, Air Liquide, C.
Steinweg Oman LLC, Safe Alloy, Sohar
Aluminium, etc)
• Diversified industry base (metals,
containerised, liquid bulk, refinery,
energy)
• Clustering and co-siting among clients

Factor conditions
• Strategically located on East-West
Trades
• Favourably located within region
• Access to and stable supply of cheap
energy
• Well-developed infrastructure
• Education infrastructure in place from
early beginnings
Porter’s Diamond model applied
Government
• Country vision to diversify economy
• Industry policy supporting port
investments
• Favourable business conditions (e.g.
‘tax holiday’
• Promotion of foreign investment

Industry rivalry
• Diversification strategy applied to
port range (e.g. cruise port Muscat)
• Masterplans for all major Omani
ports
• Intermodal infrastructure in planning
of development
Topic of my presentation
1

Taking stakes in Global Value Chains

2
3
4

Drivers for competition
Emergence of port networks

Invest in people for long lasting value
Emergence of port networks
Port city

Port area

Port region

Shipping lines

Terminals

• Containers: top 3
about 45% market
share. New
development: P3
and G6
• Other commodities:
quite/somewhat
concentrated
markets (Cars, liquid
bulk, dry bulk,
LNG).

• Containers, ‘big
four’ have > 50%
marketshare
• Tank storage: highly
concentrated.
• Other commodities:
often increasing
concentration, often
direct involvement
of globally
operating end users
(ThyssenKrupp,
Shell, Vale)

Port network

Port industries
• Energy, refining,
chemical industry:
increasingly
globally operating
• Logistics: increasing
globalisation,
forwarders as well
as logistics real
estate investors

Port have no other choice then to strengthen their
connectivity with ports in hinterland and overseas
Source: Peter De Langen, presentation Masterclass (2013), Van Klink, A. (2003)
Connectivity between ports increasingly important
Projects (examples):
• Inlandlinks
• Keyrail
• Common Barge Terminal
• Extended Gate concept

Connectivity
with
hinterland
ports in NL
and Europe
Govern
ment

Context for firm
strategy,
structure &
rivalry

Connectivity comes from:
•
•
•
•

Demand
conditions

Related &
supporting
industries

Factor
conditions

International
innovationdriven
competitive
advantage

Chance

Connectivity
with
international
ports and
hubs abroad
Source: Van den Bosch, Baaij, Volberda, RSM, 2011

•
•
•
•

Trade
Capital
People
Information

Add value to customers at home abroad
Connecting with growth markets
Build a portfolio of ports
Petrochemical, energy, transport, logistics
Government: Oman’s port policy framework
Sohar

Duqm

Salalah

• 50/50 JV
• Port of Rotterdam
• Throughput from 6
mn to 44 mn in 7
years
• Diversification:
metals, containers,
break bulk,
petrochemical
complex

• 50/50 JV
• Consortium Port of
Antwerp
• Oil refinery, ship
repair, liquid bulk
• Easy access to oil
and gas fields,
various minerals

• 30/70 partnership
APMT
• Transhipment
• 3.5 mn TEU
• Single commodity

Strategic partnerships with foreign ports and terminal
operators secure inflow of world class capabilities
Coordination within domestic port region to
balance rivalry among ports
NOTE: In addition projects for PSQ, Khasab and Shinas have been executed or are under development:
Topic of my presentation
1

Taking stakes in Global Value Chains

2
3
4

Drivers for competition
Emergence of port networks

Invest in people for long lasting value
Leveraging on an educated workforce
Human Capital Index, 2013

Return on investment: what is
the leverage of the
investment to the economy?
Life long learning: How much
is invested in capacity of
people?
“People are the most
valuable resource a
available to any economy”
Talent
development
Productivity
Education
Health

Source:World Economic Forum, Human Capital Report, 2013
Maritime education and training infrastructure

Highly
specialised and
experienced
staff
Main supplier of skilled
labour force to port,
industrial and
maritime cluster
Focussed on the
business with vertical
education model
Largest
maritime
simulator park
in Europe / GCC

Maritime knowledge infrastructure
Port development in HRD perspective
• Infrastructure development usually focuses on
engineering physical infrastructure;
• Human resource infrastructure development is
often sequential to physical infrastructure
development
• As a result HRD is not capitalised in port
development business case.

Port development:

Port development in human resource perspective
Port analysis
Industry
policy

Training needs
assessment

Feasibility
Feasibility

Business
case
Business
case

JV Set
up
Training
centre set
up

Operati
onal JV

Human
resource
development

Execution

IMCO has been established in parallel and at an early
stage in the port development process
Summary
Today’s globalised economy is dominated by global value chains
Strategic value can only be created under the right conditions
Supply the world with raw materials is not sustainable for long term
prosperity
Diamond model provides a framework for understanding the
conditions for growth and competitiveness
Oman has outperformed other countries in port development
Ports around the world have no other choice then to strengthen their
connectivity with ports in hinterland and overseas
Strategic partnerships with foreign ports and terminal operators secure
inflow of world class capabilities, both parties win from knowledge spillovers
Port development requires a long term view,
investing in people brings lifelong value
Mr André Toet, CEO SIPC
André Toet explains Sohar’s
new corporate identify and
how to position Oman and
Sohar : “It all starts here!”
SOHAR INDUSTRIAL PORT CO.
(SIPC) -SAOC

SOHAR INTERNATIONAL
DEVELOPMENT CO. (SIDC)- LLC

GOVERNMENT OF OMAN 50% +
PORT OF ROTTERDAM 50%

GOVERNMENT OF OMAN 50% +
PORT OF ROTTERDAM 50%

SOHAR FREE ZONE LLC
SIDC 52%; SKIL 26%

PORT OF SOHAR
SOHAR PORT SPECIAL PROJECTS
SIDC 99%; SIPC 1%
LANDLORD MODEL
Private Business

SOHAR Port and Freezone
THE DIFFERENT MODELS
FOR PORT PARTICIPATION
(Building Blocks)

Landlord +
Development of
special economic zones

Landlord

Maritime services

Note:

•

Participation is based on project
financing

•

Participations should be
complementary to existing activities
(and never threatening)

Low

Port knowledge

Port marketing

allocation of clusters

allocation of clusters

Regulation / Port
authority

Consultancy

Port marketing

Regulation / Port
authority

Master Planning

Maritime services

Port knowledge

Port knowledge

Level of participation

High
GATEWAY SOHAR
Sohar Port
22 km2

Sohar Airport
20 km2

Train Freight
Terminal
Sohar Freezone
45 km2

Sohar
Industrial Estate
20 km2

soharportandfreezone.com
ROAD AND RAIL CONNECTIVITY
TO REGIONAL CONSUMER
MARKETS ENSURES MAXIMUM
BENEFIT OF A STRATEGIC
LOCATION OUTSIDE THE STRAIT
OF HORMUZ

Jebel Ali

Fujairah

Sohar
Abu Dhabi

Buraimi

Barka
Rail
Expressway

Muscat

soharportandfreezone.com
Gulf

SAUDI ARABIA
Dubai

Doha
Abu Dhabi

Sohar

Barka
Muscat

Riyadh

UAE
ROAD CONNECTION
BETWEEN SOHAR &
OTHER MAIN REGIONAL
DESTINATIONS

Sea
of Oman

Sur

OMAN
Main City
Express Way Under Construction
Main Connection Road
Coastal Road Under Construction

soharportandfreezone.com
RAIL CONNECTIONS
Amman

JORDAN

• Connect to Muscat and Sohar to the GCC (future

KUWAIT

connections to Duqm and Salalah)

• Freight terminal adjacent to Port and Freezone Sohar
• Sohar will be at the doorstep of the GCC markets

BAHRAIN
QATAR

Medina

Dubai

Abu Dhabi

Muscat

Riyadh

UAE

Jeddah

Mecca

Etihad Rail
GCC Network
Existing Lines
North-South Line
Saudi Land bridge
Mecca-Medina

Sohar

SAUDI ARABIA

OMAN

YEMEN

soharportandfreezone.com
AIR CONNECTIONS
• Sohar Airport cargo terminal (2014/2015)
capacity of 50,000 tons per annum.

Amsterdam

Frankfurt

London
Paris

Zurich

Munich

Milan

• Muscat International Airport; 100,000 tons of
freight per annum; after expansion 260,000
tons per annum.

Istanbul

Peshawar

Chah Bahar

Beirut

Islamabad
Sialkot

Amman
Lahore

Cairo

New Delhi
Shiraz
Turbat
Kathmandu
Damam
Gwadar
Jaipur
Dubai
Manama
Karachi
Madinah
Lucknow
Sharjah
Doha
Hyderabad
Dhaka
Riyadh Abu
Muscat
Ahmedabad
Jeddah
Chittagong
Kuwait

Dhabi

Mumbai
Khasab
Salalah
Mangalore

Bangalore

Kozhikode

Chennai

Bangkok

Trivandrum
Addis Ababa
Colombo
Maldives

Kuala Lumpur
Nairobi

Zanzibar
Dar es Salam

AIR CONNECTIVITY FROM MUSCAT
INTERNATIONAL AIRPORT
soharportandfreezone.com
Umm Qassar

REGIONAL SEA CONNECTIONS

Kuwait

Jubail

Gulf

Bahrain

Bandar Abbas
Khor Fakkan
Fujairah

Doha

Sohar

Jebal Ali

Karachi

Abu Dhabi

SAUDI ARABIA

Muscat
Port Sultan Qaboos

Mundra

Hazira

Nhava Sheva
Duqm

Salalah

Indian Ocean
soharportandfreezone.com
SOHAR Port Clusters

Maritime
& Industrial Education

Logistics

3 km

Energy & Water

Metals & Minerals
Petrochemicals

7.7 km

soharportandfreezone.com
Oiltanking Odfjell

C. Steinweg

4.5 km berths
16-19 meters deep
Khimji – Tata

Hutchinson Wampoa
NEW PROJECTS

Dry Bulk Terminals: Iron ore, iron
pellets, aggregate, other minerals
NEW PROJECTS
Grain Terminal
CARGO
THROUGHPUT

(FRT tons)
FREEZONE
Phase 1 Area

SOHAR Freezone
Master Plan

5 million square meters
New direct road access with cargo terminals
25 million OMR investment in infrastructure
25 million OMR expected industrial investments this year

Logistics
200 ha

Manufacturing
50 ha

Downstream
industries 250 ha
WAREHOUSING AND
LAND DEVELOPMENT
• Pre-build warehousing available as
per Q3 2013
• Minimum size 660m2 with possibility
to connect units
• Direct contract with warehouse
operator
• One Stop Shop Services for lessees
of the warehouses
• Other developers more than
welcome to set up operations
• According to own standards
FREE TRADE
GCC CUSTOMS UNION
•
•
•

Free trade within the GCC by early 2015
SOHAR will be in a position to become game changer in GCCs logistics.
SOHAR’s transport connections in particular train, can highly contribute to make it the
most efficient point for moving goods in the region.

UNITED STATES
•
•

Oman is one of the 2 countries with an FTA with USA
Duty free imports and exports between the countries
FREEZONE SOHAR
SPECIAL INCENTIVES

100% ownership possible
10-25 years corporate tax holiday
Only 15% Omanisation requirement

z

No import duties
Local sales possible on 5% import duties
No capital requirements
No personal tax
Training infrastructure
One Stop Shop customer service
soharportandfreezone.com
OICT TERMINALS BY Q2 2014

Terminal B
Will be handed
over to SIPC
by Q2 2014

Sohar
Aluminum

Jindal
Steel

Terminal C
Operational by Q2 2014

970 m / 68 ha
520m

1,780m / 89 ha

Terminal D (available for T/O + liner combined development) by 2017 / 18
THANK YOU
soharportandfreezone.com
Mr Jamal T. Aziz,
CEO Sohar Freezone

Jamal Aziz elaborates on
the impressive foreign direct
investments in the Sohar
Freezone
2004
Port operations
1999
Port construction

2010
Port &
Freezone
Ph.1

2014
Port &
Freezone
Ph.2

2020
Economic
zone
SOHAR was subject to a planning exercise by
the (then) Ministry of National Economy in
the Year 2000. SOHAR encompasses an area
of approximately 350 square kilometers with
the following estates contained within it:

• Sohar industrial Port 22 km2
• Sohar Free Zone: 45 km2
• Sohar Industrial Estate: 22 km2
• Sohar Airport: 20 km2
• Corridors: 20 km2
• Intermodal Rail Port: 10 km2

SOHAR also contains private residential and agricultural
properties. Besides the coastal villages , of Harmool and
Majis the total number of residential private properties
amounts to nearly 1500 belonging to approximately
11000 inhabitants. In September 2011, a Royal Order
was issued to relocate those inhabitants outside SOHAR in
order to protect them from the ever-expanding industrial
activities within SOHAR.
7.7km

Petrochemicals
• oil refinery 5.4mtpa
•
•
•
•
•
•

Polypropylene 340ktpa
Aromatics 1mtpa
Methanol 1mtpa
Urea 1.2mtpa
Formaldehyde 53ktpa
Industrial gases 52mcm
Nitrogen
• Sohar Refinery
Expansion Project (under
formation)

Metals & Minerals
• Aluminum smelter
350ktpa
• Iron ore pelletizing
10mtpa
• DRI steel 1.5mtpa
• Steel melt shop
350ktpa
• Modular
fabrication
• Heavy metal
manufacturing

3km

After 10 years of development, Sohar
Industrial Port has evolved from a
green-field project to a diversified
complex of major upstream and some
first tier downstream industries in the
following clusters:

Logistics
• Container Terminal
• General Cargo
Terminal
• Liquid Terminal
• Dry Bulk Terminal
• Agro Terminal (under
formation)
• Heavy Lifts

Support
• Energy
o Oil and gas
o Power stations
o Water stations
• Education
o Maritime college
• HSSE
o Air monitors
o SEU
o Emergency response
In December 2010 Sohar Free Zone was
established as per RD 123/2010. The FZ is
intended to attract local and foreign investments
in the following main clusters :
Metals & Minerals

Logistics

• Ferro-alloys

• Warehousing

• Steel & aluminum
industries

• Cold storage

• Copper, marble, ceramics

• Automotive distribution

Food Industries

Petrochemicals
• Downstream petrochems

• Sugar & Molasses
downstream
• Flour and pasta
industries
• Fish processing

• Packaging

• Oil waste re-use
• Pharmaceuticals
Downstream
Petrochemicals

Food Cluster

Logistics hub

Downstream
Metal & Minerals

Downstream & Key Clusters

Sohar Industrial Port
Sohar Free Zone

Road

Rail

Air

Sea

Sohar Industrial Estate
Airport Cargo Village
Intermodal Rail Logistics Center

Express
way

Intermodal

Sohar
Airport

Port of
Sohar
High Impact on Non-oil
GDP
SOHAR as a cargo hub and a
platform of sizeable industrial
development are engines for
creation of jobs and SMEs in the
Batinah region, thus impacting the
lives of at least half of Oman’s
population. However, to maintain
sustainable development, health,
education and social reforms are
critical factors.
Location &
Connectivity

SOHAR’S connectivity by
rail and road with the
rest of the GCC, outside
the Strait of Hormuz
gives it a distinct
advantage. Direct sea
services allows Sohar to
compete with other
ports in the GCC.

Markets: GCC, India, Iran, Africa, Korea, China, Brazil
• Apply and enforce on all
industries international industrial
standards: IPPC/ BAT
• DCMR initiated and presented the
Bubble Concept covering the
whole SOHAR Area. Discussions to
expand the role of SEU to cover
SOHAR are not concluded
Applying and practicing international
standards is vital for SOHAR’s sustainability.
This strength could easily become a weakness if
not managed properly.
Infrastructure
SOHAR’S industrial cluster is
supported by a multi-modal transport
system and an excellent energy
infrastructure

• Port:
• Dry bulk:12-25m deep
• Liquid: 16m
• Container: 18m
• General: 16m
• Airport:
• Cargo
• Passenger
• Expressways
• Oil and gas
• Power: captive and grid 2400MW
• Water
• Cooling
• Process
• Potable
• Wastewater treatment
• Intermodal Rail Terminal
Additional Infrastructure

Million
OMR

1

Future Roads & corridors

25

2

Rail

300

3

Utilities (grid, gas, water)

500

4

Marine (Container Terminal D)

200

5

Buffer Zone & Green Belt

20

6

Flood protection

50

7

Emergency, security, customs

50

8

Nature Compensation

5
Subtotal

9

8

Resettlement

1150
150

Total (say)

1500

• Very rough estimates
• Does not include current infrastructure programmes
• Does not include infrastructure to be borne by SIPC, SFZ, PEIE

4
5
9
2

7
1
6

3
World Class Sohar
Sohar is served by reputable international
organizations, that are known to be global leaders
in industry. This has elevated Sohar to be known as
a “destination of choice”. Its HSSE policies follow
good international practices.
• Labour issues

• Labour issues

Raising productivity levels

Raising awareness for employment in port
cluster (Education Information Centre)

• Customs Regulations

GCC Customs Law could limit business •
development at port and freezone. It
may require updating.

• Small local market

Customs Regulations
Improve seamless customs communication
and administration

• Small local market

Oman needs to devise a clear strategy
that continues to promote and achieve
higher volumes of exports, re-exports
and FDI.

Oman’s location advantage alone is a
primary driver for Oman to supersede
business volumes in countries inside the
Gulf.

• Stakeholder management • Stakeholder management
Lack of structured communication with
local communities as well as different
messages to markets.

Coordinate and communicate single
message with local communities
Synergies to create an
integrated economic zone:
There are synergies between SIP, SIE, SFZ
and Sohar Airport:

• Markets
• Customs
• Vehicular traffic
• Emergency response
• Infrastructure & utilities
• Feedstock
• HSSE standards
• HR needs & HR development

Integration would reduce capital outlay
and yield higher economic returns
Jobs
There is approximately 120
square kilometers of
industrial space. This has the
potential to yield on
average 500 direct jobs for
each square kilometer and
approximately 1500 indirect
jobs for each square
kilometer. A total of
240,000 jobs could
potentially result from the
full development of SOHAR.

120 km2
Small & Medium Enterprise
There are numerous opportunities for establishing SME’s
as a result of the industrial development in Sohar.

•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Ship chandelling
Maintenance and repair
Catering
Insurance/ reinsurance
Freight services
Trucking
Storage
Hospitality
Construction
Consulting
Retail
Real estate
Landscaping
Training
Clinics
Car hire
SOHAR is equipped to play a “gateway”
role in the GCC and the other densely
populated regional markets. However, it is
faced with tough competition from other
economic zones in neighboring countries.
KIZAD could become
the main hub for
collection and
distribution of cargo
into the UAE and the
GCC by RAIL.
SOHAR could face
loss of cargo ships to
Abu Dhabi if there are
border hindrances or
a price war.
There are inclinations of possible
misalignment between Sohar and
other Omani Ports & Terminals as
well as Industrial Estates (PEIE):
•
•
•
•
•
•

Rail
tariffs & incentives
Energy
Marketing communication
Container market
KPI’s

These require further analysis and
agreement amongst stakeholders

Gateway
Tourism

Heavy
Industry
Container
Hub
Questions and Answers
Q&A and panel discussion

After presentations,
speakers answer and
debate on questions from
students and participants
Thank you!

Putting people first!
Contact details

Netherlands
Maritime University

@STCGroupNL
More information:
Maurice Jansen MSc
Senior Project Manager Innovation, Research & Development
www.stc-group.nl / m.jansen@stc-r.nl / T.+31 10 4486087

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Masterclass IMCO 04 feb2014 - Importance of international partnerships between port clusters

  • 1. Master Class Importance of international partnerships between port clusters The value of the strategic partnership between Port of Rotterdam and Port of Sohar Moderator: Dr. Hilal Al Hadhrami, Dean IMCO Speakers: André Toet, CEO Sohar Industrial Port Company Jamal Aziz, CEO Sohar Port and Freezone Maurice Jansen, senior researcher STC-NMU Venue: International Maritime College Oman / Falaj Al Qabail, Sohar (next to Sohar Industrial Port, February 4, 2014 17:00 – 19:00 Free entrance, but registration is required. To register, please send you contact details to Mathijs@imco.edu.om
  • 2. STC-Group / IMCO Importance of international partnerships between port clusters International Maritime College Oman 4 February 2014
  • 3. Introduction by Dr. Hilal Al Hadhrami Dr. Hilal Al Hadhrami introduces the 1st Master Class at International Maritime College Oman
  • 4. Mr Jan S. Bakker Department Director STC-NMU Jan Bakker explains why students from STC-NMU are in Oman: learning from successfactors of port of Sohar
  • 5. STC-Group at a glance “We educate from door to door” The shipping and transport world of the STC-Group: a global approach, one-stop-shop for the transport chain
  • 6. STC-Group education programs in NL Education model of STC-Group: Full mission training centres and work experience Students/ Graduates in 2012-2013 Full mission simulators Restricted function simulators and training centres Interactive software packages and assignments Lectures trough various didactical methods Master Shipping and Transport Master 46 / 24 Maritime Officer, Shipbuilding, Logistics, Chemical technology Bachelor’s 814 / 78* Ports | Aviation | Transportation | Rail | Logistics | Ship & yachtbuilding| Maritime shipping | Offshore & dredging | Fishery | Inland shipping | Process industry Vocational 4, 242 / 1,559 Port and Logistics, Transport and Logistics, Inland Shipping, Ship building Prevocational 487 / 135
  • 7. Master Class knowledge platform for young port professionals Platform for knowledge exchange between education, business community and association of young port professionals
  • 8. Mr Maurice Jansen, Senior Researcher STC-NMU Maurice Jansen approaches port development in Sohar from theoretical perspective
  • 9. Topic of my presentation Strategic value of port cooperation Case of Sohar – Rotterdam A theoretical approach
  • 10. Topic of my presentation 1 Taking stakes in Global Value Chains 2 3 4 Drivers for competition Emergence of port networks Invest in people for long lasting value
  • 11. Strategic value creation Why are we here? What brings us together? To create value that can only created in this country under the given conditions Source: World Economic Forum, European Centre for Development Policy Management, Human Capital Report, 2013
  • 12. Taking stakes in Global Value Chains • Today’s global economy is characterized by global value chains (GVCs), in which intermediate goods and services are traded in fragmented and internationally dispersed production processes. • GVCs are typically coordinated by TNCs • TNC-coordinated GVCs account for some 80 per cent of global trade • GVCs have a direct economic impact on value added, jobs and income. • Policy matters to make GVCs work for development. How to position as a country in the global value chain? Source: UNCTAD, World Investment Report, 2013,
  • 13. Where is value created? Supply the world with raw materials is not sustainable for long term prosperity
  • 14. Pros and cons to GVC participation Rewards Pitfalls • Employment gains • Transfer of business practices • Build productive capacity, incl. through technology dissemination and skill building • Degree of dependence • Narrow technology base • Limited value added activities in GVCs Best development outcome results from increased GVC participation as well as from increased domestic value added creation Source: UNCTAD, World Investment Report, 2013,
  • 15. How the GVC works EXAMPLE Production is dispersed and fragmented over the world. Manufacturing is only a small fraction of total value added
  • 16. GVC of Textiles and Apparel Value chain EXAMPLE This article was first published by the Asian International Economists Network, www.aienetwork.org Website provides full infographic
  • 17. Topic of my presentation 1 Taking stakes in Global Value Chains 2 3 4 Drivers for competition Emergence of port networks Invest in people for long lasting value
  • 18. Competitiveness defined (2) How to position a country in global value chains? Competitiveness is the set of institutions, policies, and factors that determine the level of productivity of a country. The level of productivity, in turn, sets the level of prosperity that can be earned by an economy. Source: World Economic Forum, European Centre for Development Policy Management, Human Capital Report, 2013
  • 19. Where does competitiveness come from? Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition
  • 20. Drivers for efficiency and innovation Factor driven e.g. Quality of port Infrastructure vs GCI Efficiency driven Innovation driven e.g. Extent of staff training vs GCI e.g. Capacity of innovation vs GCI Physical and human capital infrastructure are preconditions to an efficient and innovative port cluster Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition
  • 21. Port infrastructure at Oman 1 WEF Ranking Port Infrastructure and Global Competitiveness Index 6 11 16 21 Ranking 26 31 36 41 46 Quality of port infrastructure Quality of infrastructure overall Global Competitiveness Index 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 32 33 27 24 23 22 21 20 20 17 41 34 32 32 33 Oman has been successful in outperforming other countries in development of port infrastructure
  • 22. Understanding competitiveness of nations Government Context for firm strategy, structure & rivalry Demand conditions Related & supporting industries Factor conditions International innovationdriven competitive advantage Chance Diamond model provides a framework for understanding the conditions for growth and competitiveness Source: Porter, Competitiveness advantage of nations1990
  • 23. Porter’s Diamond model applied to Oman Entire GCC region strategically located on junction of world trade flows (both sea and air) Demand conditions • Leading firms established (e.g. Vale, ORPIC, OOTO, OICT, Air Liquide, C. Steinweg Oman LLC, Safe Alloy, Sohar Aluminium, etc) • Diversified industry base (metals, containerised, liquid bulk, refinery, energy) • Clustering and co-siting among clients Factor conditions • Strategically located on East-West Trades • Favourably located within region • Access to and stable supply of cheap energy • Well-developed infrastructure • Education infrastructure in place from early beginnings
  • 24. Porter’s Diamond model applied Government • Country vision to diversify economy • Industry policy supporting port investments • Favourable business conditions (e.g. ‘tax holiday’ • Promotion of foreign investment Industry rivalry • Diversification strategy applied to port range (e.g. cruise port Muscat) • Masterplans for all major Omani ports • Intermodal infrastructure in planning of development
  • 25. Topic of my presentation 1 Taking stakes in Global Value Chains 2 3 4 Drivers for competition Emergence of port networks Invest in people for long lasting value
  • 26. Emergence of port networks Port city Port area Port region Shipping lines Terminals • Containers: top 3 about 45% market share. New development: P3 and G6 • Other commodities: quite/somewhat concentrated markets (Cars, liquid bulk, dry bulk, LNG). • Containers, ‘big four’ have > 50% marketshare • Tank storage: highly concentrated. • Other commodities: often increasing concentration, often direct involvement of globally operating end users (ThyssenKrupp, Shell, Vale) Port network Port industries • Energy, refining, chemical industry: increasingly globally operating • Logistics: increasing globalisation, forwarders as well as logistics real estate investors Port have no other choice then to strengthen their connectivity with ports in hinterland and overseas Source: Peter De Langen, presentation Masterclass (2013), Van Klink, A. (2003)
  • 27. Connectivity between ports increasingly important Projects (examples): • Inlandlinks • Keyrail • Common Barge Terminal • Extended Gate concept Connectivity with hinterland ports in NL and Europe Govern ment Context for firm strategy, structure & rivalry Connectivity comes from: • • • • Demand conditions Related & supporting industries Factor conditions International innovationdriven competitive advantage Chance Connectivity with international ports and hubs abroad Source: Van den Bosch, Baaij, Volberda, RSM, 2011 • • • • Trade Capital People Information Add value to customers at home abroad Connecting with growth markets Build a portfolio of ports Petrochemical, energy, transport, logistics
  • 28. Government: Oman’s port policy framework Sohar Duqm Salalah • 50/50 JV • Port of Rotterdam • Throughput from 6 mn to 44 mn in 7 years • Diversification: metals, containers, break bulk, petrochemical complex • 50/50 JV • Consortium Port of Antwerp • Oil refinery, ship repair, liquid bulk • Easy access to oil and gas fields, various minerals • 30/70 partnership APMT • Transhipment • 3.5 mn TEU • Single commodity Strategic partnerships with foreign ports and terminal operators secure inflow of world class capabilities Coordination within domestic port region to balance rivalry among ports NOTE: In addition projects for PSQ, Khasab and Shinas have been executed or are under development:
  • 29. Topic of my presentation 1 Taking stakes in Global Value Chains 2 3 4 Drivers for competition Emergence of port networks Invest in people for long lasting value
  • 30. Leveraging on an educated workforce Human Capital Index, 2013 Return on investment: what is the leverage of the investment to the economy? Life long learning: How much is invested in capacity of people? “People are the most valuable resource a available to any economy” Talent development Productivity Education Health Source:World Economic Forum, Human Capital Report, 2013
  • 31. Maritime education and training infrastructure Highly specialised and experienced staff Main supplier of skilled labour force to port, industrial and maritime cluster Focussed on the business with vertical education model Largest maritime simulator park in Europe / GCC Maritime knowledge infrastructure
  • 32. Port development in HRD perspective • Infrastructure development usually focuses on engineering physical infrastructure; • Human resource infrastructure development is often sequential to physical infrastructure development • As a result HRD is not capitalised in port development business case. Port development: Port development in human resource perspective Port analysis Industry policy Training needs assessment Feasibility Feasibility Business case Business case JV Set up Training centre set up Operati onal JV Human resource development Execution IMCO has been established in parallel and at an early stage in the port development process
  • 33. Summary Today’s globalised economy is dominated by global value chains Strategic value can only be created under the right conditions Supply the world with raw materials is not sustainable for long term prosperity Diamond model provides a framework for understanding the conditions for growth and competitiveness Oman has outperformed other countries in port development Ports around the world have no other choice then to strengthen their connectivity with ports in hinterland and overseas Strategic partnerships with foreign ports and terminal operators secure inflow of world class capabilities, both parties win from knowledge spillovers Port development requires a long term view, investing in people brings lifelong value
  • 34.
  • 35. Mr André Toet, CEO SIPC André Toet explains Sohar’s new corporate identify and how to position Oman and Sohar : “It all starts here!”
  • 36.
  • 37. SOHAR INDUSTRIAL PORT CO. (SIPC) -SAOC SOHAR INTERNATIONAL DEVELOPMENT CO. (SIDC)- LLC GOVERNMENT OF OMAN 50% + PORT OF ROTTERDAM 50% GOVERNMENT OF OMAN 50% + PORT OF ROTTERDAM 50% SOHAR FREE ZONE LLC SIDC 52%; SKIL 26% PORT OF SOHAR SOHAR PORT SPECIAL PROJECTS SIDC 99%; SIPC 1%
  • 38.
  • 39.
  • 40.
  • 42. THE DIFFERENT MODELS FOR PORT PARTICIPATION (Building Blocks) Landlord + Development of special economic zones Landlord Maritime services Note: • Participation is based on project financing • Participations should be complementary to existing activities (and never threatening) Low Port knowledge Port marketing allocation of clusters allocation of clusters Regulation / Port authority Consultancy Port marketing Regulation / Port authority Master Planning Maritime services Port knowledge Port knowledge Level of participation High
  • 43. GATEWAY SOHAR Sohar Port 22 km2 Sohar Airport 20 km2 Train Freight Terminal Sohar Freezone 45 km2 Sohar Industrial Estate 20 km2 soharportandfreezone.com
  • 44. ROAD AND RAIL CONNECTIVITY TO REGIONAL CONSUMER MARKETS ENSURES MAXIMUM BENEFIT OF A STRATEGIC LOCATION OUTSIDE THE STRAIT OF HORMUZ Jebel Ali Fujairah Sohar Abu Dhabi Buraimi Barka Rail Expressway Muscat soharportandfreezone.com
  • 45. Gulf SAUDI ARABIA Dubai Doha Abu Dhabi Sohar Barka Muscat Riyadh UAE ROAD CONNECTION BETWEEN SOHAR & OTHER MAIN REGIONAL DESTINATIONS Sea of Oman Sur OMAN Main City Express Way Under Construction Main Connection Road Coastal Road Under Construction soharportandfreezone.com
  • 46. RAIL CONNECTIONS Amman JORDAN • Connect to Muscat and Sohar to the GCC (future KUWAIT connections to Duqm and Salalah) • Freight terminal adjacent to Port and Freezone Sohar • Sohar will be at the doorstep of the GCC markets BAHRAIN QATAR Medina Dubai Abu Dhabi Muscat Riyadh UAE Jeddah Mecca Etihad Rail GCC Network Existing Lines North-South Line Saudi Land bridge Mecca-Medina Sohar SAUDI ARABIA OMAN YEMEN soharportandfreezone.com
  • 47. AIR CONNECTIONS • Sohar Airport cargo terminal (2014/2015) capacity of 50,000 tons per annum. Amsterdam Frankfurt London Paris Zurich Munich Milan • Muscat International Airport; 100,000 tons of freight per annum; after expansion 260,000 tons per annum. Istanbul Peshawar Chah Bahar Beirut Islamabad Sialkot Amman Lahore Cairo New Delhi Shiraz Turbat Kathmandu Damam Gwadar Jaipur Dubai Manama Karachi Madinah Lucknow Sharjah Doha Hyderabad Dhaka Riyadh Abu Muscat Ahmedabad Jeddah Chittagong Kuwait Dhabi Mumbai Khasab Salalah Mangalore Bangalore Kozhikode Chennai Bangkok Trivandrum Addis Ababa Colombo Maldives Kuala Lumpur Nairobi Zanzibar Dar es Salam AIR CONNECTIVITY FROM MUSCAT INTERNATIONAL AIRPORT soharportandfreezone.com
  • 48. Umm Qassar REGIONAL SEA CONNECTIONS Kuwait Jubail Gulf Bahrain Bandar Abbas Khor Fakkan Fujairah Doha Sohar Jebal Ali Karachi Abu Dhabi SAUDI ARABIA Muscat Port Sultan Qaboos Mundra Hazira Nhava Sheva Duqm Salalah Indian Ocean soharportandfreezone.com
  • 49. SOHAR Port Clusters Maritime & Industrial Education Logistics 3 km Energy & Water Metals & Minerals Petrochemicals 7.7 km soharportandfreezone.com
  • 50. Oiltanking Odfjell C. Steinweg 4.5 km berths 16-19 meters deep Khimji – Tata Hutchinson Wampoa
  • 51. NEW PROJECTS Dry Bulk Terminals: Iron ore, iron pellets, aggregate, other minerals
  • 54. FREEZONE Phase 1 Area SOHAR Freezone Master Plan 5 million square meters New direct road access with cargo terminals 25 million OMR investment in infrastructure 25 million OMR expected industrial investments this year Logistics 200 ha Manufacturing 50 ha Downstream industries 250 ha
  • 55. WAREHOUSING AND LAND DEVELOPMENT • Pre-build warehousing available as per Q3 2013 • Minimum size 660m2 with possibility to connect units • Direct contract with warehouse operator • One Stop Shop Services for lessees of the warehouses • Other developers more than welcome to set up operations • According to own standards
  • 56. FREE TRADE GCC CUSTOMS UNION • • • Free trade within the GCC by early 2015 SOHAR will be in a position to become game changer in GCCs logistics. SOHAR’s transport connections in particular train, can highly contribute to make it the most efficient point for moving goods in the region. UNITED STATES • • Oman is one of the 2 countries with an FTA with USA Duty free imports and exports between the countries
  • 57. FREEZONE SOHAR SPECIAL INCENTIVES 100% ownership possible 10-25 years corporate tax holiday Only 15% Omanisation requirement z No import duties Local sales possible on 5% import duties No capital requirements No personal tax Training infrastructure One Stop Shop customer service soharportandfreezone.com
  • 58. OICT TERMINALS BY Q2 2014 Terminal B Will be handed over to SIPC by Q2 2014 Sohar Aluminum Jindal Steel Terminal C Operational by Q2 2014 970 m / 68 ha 520m 1,780m / 89 ha Terminal D (available for T/O + liner combined development) by 2017 / 18
  • 60. Mr Jamal T. Aziz, CEO Sohar Freezone Jamal Aziz elaborates on the impressive foreign direct investments in the Sohar Freezone
  • 61.
  • 62. 2004 Port operations 1999 Port construction 2010 Port & Freezone Ph.1 2014 Port & Freezone Ph.2 2020 Economic zone
  • 63. SOHAR was subject to a planning exercise by the (then) Ministry of National Economy in the Year 2000. SOHAR encompasses an area of approximately 350 square kilometers with the following estates contained within it: • Sohar industrial Port 22 km2 • Sohar Free Zone: 45 km2 • Sohar Industrial Estate: 22 km2 • Sohar Airport: 20 km2 • Corridors: 20 km2 • Intermodal Rail Port: 10 km2 SOHAR also contains private residential and agricultural properties. Besides the coastal villages , of Harmool and Majis the total number of residential private properties amounts to nearly 1500 belonging to approximately 11000 inhabitants. In September 2011, a Royal Order was issued to relocate those inhabitants outside SOHAR in order to protect them from the ever-expanding industrial activities within SOHAR.
  • 64. 7.7km Petrochemicals • oil refinery 5.4mtpa • • • • • • Polypropylene 340ktpa Aromatics 1mtpa Methanol 1mtpa Urea 1.2mtpa Formaldehyde 53ktpa Industrial gases 52mcm Nitrogen • Sohar Refinery Expansion Project (under formation) Metals & Minerals • Aluminum smelter 350ktpa • Iron ore pelletizing 10mtpa • DRI steel 1.5mtpa • Steel melt shop 350ktpa • Modular fabrication • Heavy metal manufacturing 3km After 10 years of development, Sohar Industrial Port has evolved from a green-field project to a diversified complex of major upstream and some first tier downstream industries in the following clusters: Logistics • Container Terminal • General Cargo Terminal • Liquid Terminal • Dry Bulk Terminal • Agro Terminal (under formation) • Heavy Lifts Support • Energy o Oil and gas o Power stations o Water stations • Education o Maritime college • HSSE o Air monitors o SEU o Emergency response
  • 65. In December 2010 Sohar Free Zone was established as per RD 123/2010. The FZ is intended to attract local and foreign investments in the following main clusters : Metals & Minerals Logistics • Ferro-alloys • Warehousing • Steel & aluminum industries • Cold storage • Copper, marble, ceramics • Automotive distribution Food Industries Petrochemicals • Downstream petrochems • Sugar & Molasses downstream • Flour and pasta industries • Fish processing • Packaging • Oil waste re-use • Pharmaceuticals
  • 66. Downstream Petrochemicals Food Cluster Logistics hub Downstream Metal & Minerals Downstream & Key Clusters Sohar Industrial Port Sohar Free Zone Road Rail Air Sea Sohar Industrial Estate Airport Cargo Village Intermodal Rail Logistics Center Express way Intermodal Sohar Airport Port of Sohar
  • 67. High Impact on Non-oil GDP SOHAR as a cargo hub and a platform of sizeable industrial development are engines for creation of jobs and SMEs in the Batinah region, thus impacting the lives of at least half of Oman’s population. However, to maintain sustainable development, health, education and social reforms are critical factors.
  • 68. Location & Connectivity SOHAR’S connectivity by rail and road with the rest of the GCC, outside the Strait of Hormuz gives it a distinct advantage. Direct sea services allows Sohar to compete with other ports in the GCC. Markets: GCC, India, Iran, Africa, Korea, China, Brazil
  • 69. • Apply and enforce on all industries international industrial standards: IPPC/ BAT • DCMR initiated and presented the Bubble Concept covering the whole SOHAR Area. Discussions to expand the role of SEU to cover SOHAR are not concluded Applying and practicing international standards is vital for SOHAR’s sustainability. This strength could easily become a weakness if not managed properly.
  • 70. Infrastructure SOHAR’S industrial cluster is supported by a multi-modal transport system and an excellent energy infrastructure • Port: • Dry bulk:12-25m deep • Liquid: 16m • Container: 18m • General: 16m • Airport: • Cargo • Passenger • Expressways • Oil and gas • Power: captive and grid 2400MW • Water • Cooling • Process • Potable • Wastewater treatment • Intermodal Rail Terminal
  • 71. Additional Infrastructure Million OMR 1 Future Roads & corridors 25 2 Rail 300 3 Utilities (grid, gas, water) 500 4 Marine (Container Terminal D) 200 5 Buffer Zone & Green Belt 20 6 Flood protection 50 7 Emergency, security, customs 50 8 Nature Compensation 5 Subtotal 9 8 Resettlement 1150 150 Total (say) 1500 • Very rough estimates • Does not include current infrastructure programmes • Does not include infrastructure to be borne by SIPC, SFZ, PEIE 4 5 9 2 7 1 6 3
  • 72. World Class Sohar Sohar is served by reputable international organizations, that are known to be global leaders in industry. This has elevated Sohar to be known as a “destination of choice”. Its HSSE policies follow good international practices.
  • 73. • Labour issues • Labour issues Raising productivity levels Raising awareness for employment in port cluster (Education Information Centre) • Customs Regulations GCC Customs Law could limit business • development at port and freezone. It may require updating. • Small local market Customs Regulations Improve seamless customs communication and administration • Small local market Oman needs to devise a clear strategy that continues to promote and achieve higher volumes of exports, re-exports and FDI. Oman’s location advantage alone is a primary driver for Oman to supersede business volumes in countries inside the Gulf. • Stakeholder management • Stakeholder management Lack of structured communication with local communities as well as different messages to markets. Coordinate and communicate single message with local communities
  • 74. Synergies to create an integrated economic zone: There are synergies between SIP, SIE, SFZ and Sohar Airport: • Markets • Customs • Vehicular traffic • Emergency response • Infrastructure & utilities • Feedstock • HSSE standards • HR needs & HR development Integration would reduce capital outlay and yield higher economic returns
  • 75. Jobs There is approximately 120 square kilometers of industrial space. This has the potential to yield on average 500 direct jobs for each square kilometer and approximately 1500 indirect jobs for each square kilometer. A total of 240,000 jobs could potentially result from the full development of SOHAR. 120 km2
  • 76. Small & Medium Enterprise There are numerous opportunities for establishing SME’s as a result of the industrial development in Sohar. • • • • • • • • • • • • • • • • Ship chandelling Maintenance and repair Catering Insurance/ reinsurance Freight services Trucking Storage Hospitality Construction Consulting Retail Real estate Landscaping Training Clinics Car hire
  • 77. SOHAR is equipped to play a “gateway” role in the GCC and the other densely populated regional markets. However, it is faced with tough competition from other economic zones in neighboring countries.
  • 78. KIZAD could become the main hub for collection and distribution of cargo into the UAE and the GCC by RAIL. SOHAR could face loss of cargo ships to Abu Dhabi if there are border hindrances or a price war.
  • 79. There are inclinations of possible misalignment between Sohar and other Omani Ports & Terminals as well as Industrial Estates (PEIE): • • • • • • Rail tariffs & incentives Energy Marketing communication Container market KPI’s These require further analysis and agreement amongst stakeholders Gateway Tourism Heavy Industry Container Hub
  • 80.
  • 82. Q&A and panel discussion After presentations, speakers answer and debate on questions from students and participants
  • 84. Contact details Netherlands Maritime University @STCGroupNL More information: Maurice Jansen MSc Senior Project Manager Innovation, Research & Development www.stc-group.nl / m.jansen@stc-r.nl / T.+31 10 4486087