The document discusses the concepts of "thin-slicing" and unconscious decision-making presented in Malcolm Gladwell's book "Blink." It provides examples of experts making accurate judgments in mere seconds or minutes in areas like predicting marriage success, tennis serves, and art authenticity. The document also discusses how explaining decisions can undermine accuracy and how priming and experience can shape unconscious preferences and biases.

2. Haste Makes Waste

3. Stop and Think

4. Don’t Judge a Book by its Cover

5. Look Before You Leap

6. Why then, in Malcolm Gladwell’s “blink” do we meet…

7. A psychologist who can predict within a few minutes whether a couple’s marriage will last more than 15 years…

8. A tennis coach who knows when a player will double-fault before the racket even makes contact with the ball…

9. Art historians who can recognize whether million dollar pieces are a fake with only a glance…

14. Why were a group of experts able to be more effective in 2 seconds of observation than 14 months of scientific evaluation?

15. In the 2 seconds before a serve, how could Braden predict a double fault with such amazing accuracy?

16. Blink attempts to explain those 2 seconds…

17. Iowa Gambling Experiment

18. How long will it take the average person to figure out the game?

20. How long will it take for the unconscious brain to figure out the game?

28. Imagine an inverted pyramid with a $1 bill underneath it. How do you remove the bill without disturbing the pyramid?

30. The unconscious is so mysterious that some of the greatest athletes in the world have trouble explaining why they are so effective…

31. Has anyone played tennis or baseball on a semi-competitive basis?

34. The “Dark Side” of ‘blink’ IAT Test https://implicit.harvard.edu/implicit/demo/selectatest.jsp

38. How would our own unconscious preferences affect a strategic management decision?

39. How do we overcome these unconscious preferences if we are unable to “look inside” the vault to see them?

46. So how do we change our strategic management decision preferences or bias?

48. Coke/Pepsi Challenge

50. Strategic Management Case Studies are the “training” of our adaptive unconscious to make sound decisions.

52. Thank You!!!