When online Community engagement began in 2000, who could guess what BMC Communities would be in 2013?

1. Matt Laurenceau, Sr Community Ambassador
@Matt_L
BMC Communities
Milestones since 2000

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Between 2000 and 2013, BMC Communities
evolved from a
niche developer network … to a
mainstream Community,
accelerating many Business Processes,
serving a far bigger Market,
boosting our Brand.

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For each Milestone
- What was included
- Issues we faced
- Why it succeeded
Next Steps
- What we plan for the future
- Share feedback!
(this Community is for/by you!)
Content of this Presentation

4. 2000 – 2008: Strong foundations for growth

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2000: BMC Developer Connection
Focused goal: development around one product

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2001: BMC acquires Remedy
By acquiring Remedy, BMC inherited a
vibrant community of users

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2006: BMC Developer Network

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2008: Bladelgic
The Bladelogic family seamlessly joined BMC
(teams already had a community culture)

9. 2011 – 2013: Bigger, faster, more Social

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Early 2011: BMC Communities
Rebranding: new
name, new User
Experience
Quick Access to
main areas
Highlighting Blog
posts

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Web User Interface Tricks
- Less cluter in the Home Page
- Hightlighting Hottest areas
Content
- Starting to include visionnary Blogs
- Testing Local User Groups
Early 2011: key factors of success

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April 2012: UX Simplification
Focused on
content
Data-driven
Grouping by
user persona
(Top Nav)

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Easier Navigation for all User Persona
(Top Nav Grouping interactions by
Use Case - see more details)
Content providers now own an area,
and are more motivated in improving
User Experience for users their
community
April 2012: Key Factors of Success

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June 2012: Ideation
Open Innovation
Transparent Crowdsourced RFE process

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Background
- High demand from Customers
- High demand from R&D
Execution
- Buy-in from R&D
- A couple of champions in Product
Management
June 2012: Key Success Criteria

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April 2013: Streams, Mobile
Social from the ground up!
Far more Actionable from Web and/or Mobile

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Answering pains from users
- Mobile: easily replying, and
posting!
- Ability to follow/be notified
Leveraging Key champions
- To embrace early
- To educate others
April 2013: Key Success criteria

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May 2013: User-contributed Product content
Customers to upload
their BMC Product
settings or utilities
Crowdsourcing
Actionable
Collaborative
Gamifying engagement

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Very motivated Users
(bullet List to be updated as things
progress)
May 2013: Key Success Criteria (tentative)

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What’s Next?
• People
– More local User Groups
– More engagement (from BMC and other SMEs)
• Technology
– More Social synergy
– Fostering Good User Behavior through challenges/quests

21. Want to give it a try?
Go to http://communities.bmc.com/