Introduction to social media for Ingersoll Rand Security Technologies employees. This presentation is best utilized as review for those who have attended an in-person workshop.
All work copyright 2011 Ingersoll Rand Security Technologies. All Rights Reserved.
3. Any highly scalable and
a c c e s s i b l e
communications technology
or technique that enables any
individual to influence
groups of other individuals easily.
Social Media 101
17. The average consumer
90
mentions specific brands over
times
per week
in conversations with
family, friends and co-workers.
odm group, 2011
Social Media 101
26. Influence and be influenced by
customers
Thoughtfully address comments,
compliments and criticisms
Respond in a timely fashion
Know when to say when
Social Media 101
31. Online media is infinitely
measurable
Metrics optimize campaigns
Choose how success is
defined
Social Media 101
32. Blog visitors & comments
Inbound links
Facebook fans & activity
Video views
Program registrations
Social Media 101
33. Social = SEO
Bing uses Facebook Likes as a
ranking signal for logged in users
Google says it is working on
using +1 as a ranking signal
Tweets help Google index
content faster
Social Media 101