The Lifecycle of the Blog Post
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From research to posting to marketing, all of the steps that it takes to make a news-blog post successful. Also, crucially: how to tell which steps you can skip.
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The Lifecycle of the Blog Post
- 1. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
- 2. There’s a lot to do
- 3. There’s a lot to do Collect RSS feeds Synthesize Morning scan SEO Gather links Photo Pick faves Post Assemble research Marketing Deskwork & legwork Comments
- 5. Collect RSS feeds Get as many as you can Put the best ones up top
- 6. Morning Scan
- 7. Morning Scan Compile the best links and leads
- 8. Pick Faves
- 9. Pick Faves Use your judgement, Twitter and blog chatter, and trends data
- 11. Assemble Research Search the web, social networks, and news archives
- 13. Deskwork & Legwork Call sources Visit locations Libraries! Don’t waste your time if you’re getting less than $50
- 15. Synthesize Your Research Use lots of links
- 16. SEO
- 17. SEO Write a surprising headline Write a surprising lead Use trend data
- 18. Get a Photo
- 19. Get a Photo Use Flickr’s CC search Keeps thumbnails in mind
- 20. Post it
- 22. Marketing
- 23. Marketing To your sources To partner sites To related sites Use traffic data to figure out who you should contact
- 25. Social Network Marketing Leave room for RTs when tweeting DM if appropriate Use a co-working app for tweeting Address FB fans directly
- 26. Updates
- 28. Choose Your Time Wisely Task Minimum Maximum Morning scan 10 20 Gather stories 5 10 Pick faves 5 20 Assemble research 5 20 Deskwork & Legwork 0 360 Synthesize 20 90 SEO 5 15 Get photo 5 10 Post 5 10 Market to sources 10 30 Market to Partners 10 15 Market to other sites 10 30 Tweet 5 10 Facebook 5 15 Updates 0 60 Comments 10 30 TOTAL HOURS 1.83 12.42
- 29. Comments
- 30. Comments Participate frequently Write personal emails when necessary Keep an eye out for new sources
- 31. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
- 32. Collect RSS feeds Pick faves Morning scan Assemble research Gather links Deskwork & legwork THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive Synthesize Post SEO Marketing Photo Comments MattBaume.com