At Enterprise Data World 2014 Massimo Ruffolo (ALTILIA Founder/CTO) gave the presentation "How to turn Big Data into Smart Data and Make Sense of it all" to introduce "MANTRA Smart Data Management Platform" and the two products "MANTRA Data Capture" and "MANTRA Holistic Intelligence".

1. www.altiliagroup.com

2. www.altiliagroup.com
Smart Data
is the new way forward!
Massimo Ruffolo, CTO ALTILIA
Tuesday, April 29, 2014
03:00 PM - 03:30 PM
http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6158
AUSTIN,
TEXAS
April
27-­‐May
1,
2014
ENTERPRISE DATA WORLD 2014
How to Turn Big Data into Smart Dat
a and Make Sense of it All

3. About ALTILIA
© Copyright 2014 ALTILIA s.r.l. 3
• Founded in 2010 as a research spin-off.
• Based in Italy with headquarters in Rende (CS), Calabria, a subsidiary in
Milan, and a team of 20 high-skilled employees.
• In November 2011 won the Italian Innovation Prize "Working Capital”.
• In 2012/2013 has raised € 2,6M in a “series A” funding from Principia
SGR, the most important Italian venture capitalist.
• In April 2013 one of the eight most Innovative Data Management
Companies & Solutions at Enterprise Data World in San Diego, CA.
• Customers in Italy and USA using MANTRA product offering
Includes Predictive Intelligence in Digital Marketing and CRM in eCommerce, Media, Finance
and Risk Profiling and Cyber Security for Telcos and Utilities
Founder/CTO Founder/CRO
MASSIMO RUFFOLO
Mail: massimo.ruffolo@altiliagroup.com
Mobile: +39 334 6792080
Skype: massimo.ruffolo
Twitter: @massimoruffolo
LinkedIn: it.linkedin.com/in/massimoruffolo
ERMELINDA ORO
Mail: linda.oro@altiliagroup.com
Mobile: +39 334 6769589
Skype: lindas2s2
Twitter: @lindaoro
LinkedIn: it.linkedin.com/in/lindaoro

4. Enterprise Digital Ecosystem
© Copyright 2014 ALTILIA s.r.l. 4

5. Key takeaways from EDW 2014
© Copyright 2014 ALTILIA s.r.l. 5
1. You need a technology that enables to easily collect, mush-up,
consolidate, manage, search and analyze heterogeneous
structured and unstructured Big Data coming from web and
enterprise information sources.
But this is not enough.
2. To be useful you need semantic middleware with contextual
processing capabilities (machine learning + natural language
processing) and the right enabling infrastructure (Hadoop stack +
more).
3. Context is king and, as the demand for real-time business decision
making intensifies, semantic middleware with cognitive analytics
bridges gap between Big Data and practical decision making.

6. © Copyright 2014 ALTILIA s.r.l. 6
Key takeaways from EDW 2014
4. MANTRA ‘Smart Data’ Management is a hybrid
cloud platform that uses contextual workflows with
explicit + implicit data semantics to unify disparate
web and enterprise unstructured and structured data
with a schema agnostic approach that lessens need
for data scientists, information architects, ontologists,
taxonomists, etc.
5. MANTRA saves time and money for application
developers enabling them to build and deploy smart
applications so users can get faster business insights
for more informed decisions.

7. © Copyright 2014 ALTILIA s.r.l. 7
Modeling, Acquisition, Normalization, Transformation, Actuation
ARCHITECTURE
CLOUD
APPs
ELASTICSEARCH
SPARQL ENGINE
CASSANDRA
MONGO DB
NEO4J
ZOOKEEPER
HDFS (HADOOP FILE SYSTEM)
HBASE MAPREDUCE (YARN)
SPARKPIG HIVE SQOOP MAHOUT
CONTEXTUAL WORKFLOW LAYER
DATA SOURCES LAYER
INTERACTION LAYER
SMART DATA MEMORY
API
for developers
GUI
for analysts
MASHBOARD
for business users
</> $
EXTERNAL DATA SOURCES INTERNAL DATA SOURCES
Third party
e-commerce
Third party
Systems and
Applications
Data
Open and
Linked
Data
E-commerce
Newsletter
DB
NoSQL
NewSQL
DBMS
DMS
CMS
CRM
SCM
ERP
On-Line
Media
Social
Media
(CLOUDERA compliant)
IMPALA
MANTRA
Smart
Web & Document
Data Capture
MANTRA
Smart
Product, Social,
Customer,
Content
Intelligence
3rd party
applications
Superior to screen
scrapers like
Connotate, and
DiffBot,
complementary to
DataSift and GNIP, with
the ability to capture
data form pdf and
images
More accurate holistic
intelligence with
reduced churn, greater
customer loyalty,
better capability to
compete in today
markets

8. CONTEXTUAL
WORKFLOW
DESIGNER
© Copyright 2014 ALTILIA s.r.l. 8
And
you
don’t
need
to
be
a
data
scien0st,
informa0on
architect,
ontologist,
taxonomist,
machine
learning
expert
to
use
contextual
workflow
designer.

9. NEXTPLORA
Use Case
© Copyright 2014 ALTILIA s.r.l. 9
http://business.nextplora.com

10. CUSTOMER NEED
Social Marketing research firm seeking to combine traditional opinion
surveys with online and social media contents for the analysis and
correlation of keywords, entities, topics, profiles, patterns, perceptions,
sentiment.
SOLUTION
ALTILIA’s Smart Social and Content Intelligence enables to connect
entities and concepts (contextual classification) with people associations
(intent, interests, social behavior) to understand customers behavior and
expectation.
BENEFIT
MANTRA contextual processing offers cost effective high precision insights
and sentiment analysis for traditional opinion surveys and web social media
with easy ability to add and customize web content sources.
© Copyright 2014 ALTILIA s.r.l. 10

11. BANZAI
Use Case
© Copyright 2014 ALTILIA s.r.l. 11
http://www.banzai.it

12. CUSTOMER NEED
Banzai is an Italian ecommerce player with private shopping web site
saldiprivati.com for fashion, electronics, jewelry, furnitures, etc. sourced
from name brands so there’s a need to monitor daily deals on competitor
web sites like Amazon BuyVIP.
SOLUTION
MANTRA Product Intelligence contextual workflows to automatically
navigate web sites and extract product category, name, price, discounted
price, availability, etc. to create reports in MANTRA interaction layer that are
immediately actionable.
BENEFIT
Banzai achieves competitive advantage for product and pricing strategies
then by using historical customer data can perform targeted marketing for
promotions and discounts based on predictive analysis.
© Copyright 2014 ALTILIA s.r.l. 12

13. 6SICURO
Use Case
© Copyright 2014 ALTILIA s.r.l. 13
http://www.6sicuro.it

14. CUSTOMER NEED
Italian online car insurance comparison service where users submit manual
web forms (user name, vehicle type, risk class, etc.) so fast accurate
semantic data extraction service for pdf or images with reduced errors
would be cost effective improvement.
SOLUTION
MANTRA Document Data Capture automatically extracts from risk
statements, in pdf or image format, sent to 6sicuro web site servers by its
users, so human don’t need to analyze and interpret the risk statements
saving time and avoiding errors.
BENEFIT
Significant improvement in customer satisfaction, retention and loyalty, and
reduction in customer churn.
© Copyright 2014 ALTILIA s.r.l. 14

15. For more product info and other ALTILIA Customer Use Cases see
www.altiliagroup.com
For a discussion and demo of Contextual Workflow Designer
come by Booth #18
info@al(liagroup.com
The
company,
product
and
service
names
used
in
this
presentaCon
are
for
idenCficaCon
purposes
only.
All
trademarks
and
registered
trademarks
are
the
property
of
their
respecCve
owners.
Copyright © 2014 ALTILIA s.r.l. - All Rights Reserved - P. IVA IT 10780921002
Thanks.
Mail: massimo.ruffolo@altiliagroup.com
Mobile: +39 334 6792080
Skype: massimo.ruffolo
Twitter: @massimoruffolo
LinkedIn: it.linkedin.com/in/massimoruffolo
MASSIMO RUFFOLO
FOUNDER/CTO
Mail: linda.oro@altiliagroup.com
Mobile: +39 334 6769589
Skype: lindas2s2
Twitter: @lindaoro
LinkedIn: it.linkedin.com/in/lindaoro
ERMELINDA ORO
FOUNDER/CRO
Mobile: 360
868
4435
Skype: sardire
Twitter: @sardire
LinkedIn:
http://www.linkedin.com/in/sardire
STEVE ARDIRE
ADVISOR TO ALTILIA