1. 1
What is a Community?
Exploring the Military Connect
Community

2. 2
Talent Acquisition Vision
Lockheed Martin’s TA vision for external hires is to have
the Right Candidate, at the Right Time, in the Right Place,
at the Right Price. A community strategy offers a
methodology to achieve that end.

3. 3
• Social Revolution
– Lost control of brand
message
– Customer makes
decision before
speaking with us
– Discuss experience on
social sites
– Trust the feedback of
strangers over our
brand message
– Expectation of
transparency
• Thesis: Lifelong learners
• Thesis: Use non-job
content to engage and
bring valuable & relevant
information to target
audiences
• Thesis: Key talent
segments, a strategic
investment is warranted to
engage and nurture
relationships with the
target audiences
Why Build a Community?

4. 4
What is a Community?
A community is a group of people with shared values,
behaviors and artifacts.
-Rachel Happe, Co-Founder of The Community
Roundtable

5. 5
What is a Community?
“Online communities are bodies of people joined together
by a common interest.”
-Jeremiah Owyang, founder of Crowd Companies

6. 6
What is a Talent Community?
“An online talent community is a group of people that
share an affinity for an organization, profession or skill
that connect, share opinions, exchange information, and
collaborate using web tools.”
-Master Burnett, Strategy Chief, BraveNewTalent

7. 7
What is a Talent Community?

9. 9
Business Reasons
• Create a community that taps into our
ecosystem-employees, customers
and alumni
• Approximately 24% of employees
have served
• 10-12% of current external hires
• Former military are key talent
segment
• Lockheed Martin is committed to
giving back

10. 10Lockheed Martin Proprietary Information

11. Lockheed Martin Human Resources
Lockheed Martin Proprietary Information
Lockheed Martin Human Resources
Lockheed Martin Proprietary Information 11

12. 12

13. 13

14. 14

15. 15

16. 16

17. KPI’s for Community Success: Measure What
Matters – “Trying to figure out how to
measure the success of your community?
There’s no one size fits all for picking key
performance indicators (KPIs). That shouldn’t
come as a surprise—the measures of success
for an internal community within an
organization should be different than an
external association or customer support
community. Instead, your approach to
measuring the success for your community
needs to grow from how you measure success
for your organization as a whole, and the
shared purpose and value of your community
for the organization and the community
members. It should also reflect community
maturity, because as it grows and evolves, the
way you define success should change as
well.”

18. 18
Key Performance Indicators

19. 19
Metrics of Success

20. 20
Revised KPIs

21. 21
Additional Communities-2015

22. 22
Marvin Smith
@talentcommunity
www.linkedin.com/in/marvsmith
marvin.e.smith@lmco.com