Paul Manwaring shows EU member states how Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the European App Economy in Vilnius, Lithuania Oct. 2 for the EU Presidency Conference Informal Meeting on Culture: Ready For Tomorrow? Culture as an Agent for Social and Economic Transformation. In his presentation Paul looks at the massive investment in European Cultural Heritage Digitization and shows how this investment can be optimized by creating Public Private Partnerships to create Apps that engage and inspire the public.

1. 100,000,000,000
THE INVESTMENT

2. What we get...
Oh... and over 17 billion archived
items

3. Where it goes...
• Servers- hold the data and content
• Aggregators- linked open data
• Portals- API’s and data sets
• Websites- display data and content
• Search engines- cashing
• Disseminates all over the www

4. HELLO WORLD!

5. Lets talk about (open) APPS

6. • VISTORY- 2700 digitized historical short films from NL Image and
Sound, Open Image Project

7. • MUSE- The Personal Mobile Museum on an iPad the Rijksmuseum
API and 157,000 images and a node DB

8. • EUROPEANA OPEN CULTURE APP- A new open source platform
for all digitized collections- iPad, Android and iPhone and Android
Phones coming soon

9. Measuring Success (or
failure) KPIs
• Goal Specific
• Positioning and Ranking
• Downloads versus active users
• Feedback mechanisms
• Constant improvement- the never ending
story- go back to goal and do it all over
again!

10. Tracking user behavior
example
• Flurry report on Europeana Open Culture

11. Making apps is a tough
business!
• Making custom apps is not really
sustainable
• Selling apps on the Apple App Store is
difficult
• Small markets and little demand
• and much, much more- talk to me later

12. CHANGE!

13. The value of open data
and open source
The resilience of decentralization

14. What we have
• Market fragmentation
• Regulatory conditions
• Lack of resources
Eurapp’s study of the App economy has recently
identified three main bottlenecks
Next Eurapp Workshop Nov. 13 in Berlin register and learn how
to make an app in an hour with Push2Press. Visit
www.eruapp.eu

15. What we need
(lets talk)
(lets talk)
• Public Private Partnerships that create apps that ENGAGE and INSPIRE
people (deliver value)
• Create realistic and sustainable business models
• Commit to active and effective promotion
• Publish often - publish fast
• Collaborate on creating open source platforms that enable the above
• Share best practices- Apps4EU good example
• Learn to take risks (have a little faith)

16. What we want
(long term)
(long term)
• Authentic dialogue creates new resources
• An engaged public wants to contribute
• The Energetic Society
• Social curation
• Social validation
• Crowd sourcing

17. If we change this is
what we will get
• The new value chain

18. The (possible) future
• AI- Algorithms, ComputerVision, Machine learning
• OIT/M2M- Sensors, beacons drones and nanotech
• Node Databases: The social graph, Culture
Connect, data enrichment and relevancy
• AR andVR: Google Glass and the virtual Museum
movement
• Gamification and Flipping the Classroom
• And more like- Quantified Self

19. Digital Cultural
Heritage Content can...
Ignite the App economy

20. Thanks
You can follow me
@GlimwormIT
Paul Manwaring
e-mail
paul@glimworm.com
visit
www.glimworm.com
or even like
www.facebook.com/GlimwormIT

21. Some valuable
resources
EPSI
Open GLAM
Eurpeana Pro
Open Images
Creative Commons
Github
Appsterdam
Muse Open Source
Push2Press
Eurapp
Digital Agenda
Europeana Open Culture
Bitbucket
Virtual Museum