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Page 1
© 2014 Marketo, Inc.
#amyjomartin
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin
Jason Miller
Sr. Manager
Content & Social
@LinkedIn Marketing
Solutions
Moderator
Page 2
© 2014 Marketo, Inc.
#amyjomartin
Webinar Logistics
• This Webinar is being recorded and you will
receive a link to the recording
• Ask Questions As We Go
• Submit via Question Box
• Group Chat
• Twitter - #amyjomartin
Page 3
© 2014 Marketo, Inc.
#amyjomartin
Webinar Console
• Take Advantage of ON24 Console
Components
Page 4
© 2014 Marketo, Inc.
#amyjomartin
Today’s Moderator
Jason Miller leads global content
and social initiatives for LinkedIn
Marketing Solutions helping
marketers understand how to use
LinkedIn to achieve their marketing
goals and deliver real ROI.
Previously he was the senior
manager of social media strategy at
Marketo and responsible for leading
the company's content and social
media efforts.
Page 5
© 2014 Marketo, Inc.
#amyjomartin
Today’s Presenter
Amy Jo Martin, author of New York
Times Bestseller Renegades Write
the Rules, founded Digital Royalty
five years ago to help companies,
celebrities, professional sports
leagues, teams and athletes build,
measure and monetize their digital
universe.
In addition, Digital Royalty provides
customized social media education
programs through Digital Royalty
University, which offers a
comprehensive curriculum blending
strategic and tactical training.
© Digital Royalty Inc. 2014
@AmyJoMartin
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
The “Project”
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
You’re invited to Vegas!
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
Digital Royalty empowers brands to be
human and inspire personal connections
to positively disrupt the world.
logos < humans
humanization = innovation
© Digital Royalty Inc. 2014
Tony
Hsieh
Humanize
Amplify
Monetize
Humanize
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
Social Communication impacts
every aspect of business
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
That’s not the way
we’ve always
done it.
What if it
doesn’t work?
That will take
too much time.
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
2012:
2017:
© Digital Royalty Inc. 2014
http://www.slideshare.net/DigitalRoyalty
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
Who’s Your Brand
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
www.DigitalRoyaltyUniversity.com
Use code:
humanize
© Digital Royalty Inc. 2014
Types of Social Media Classes
• Twitter, Facebook 101
• Personal Branding
• Social for HR, Legal & Operations
• Social Event Activation
• Social Crisis Communications
• Social Customer Service
• Measurement and Monetization
• Community Management
• Converts employees to brand ambassadors
• Emerging Mediums - Instagram/Pinterest
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
© Digital Royalty Inc. 2014
www.DigitalRoyaltyUniversity.com
Promo Code:
Page 68
© 2014 Marketo, Inc.
#amyjomartin
Jason Miller
Sr. Manager
Content & Social
@Linkedin Marketing
Solutions
Moderator
Q&A
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin

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Amy Jo Martin: Humanization Leads to Social Monetization