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E Marketing Ch7 Consumer Behavior

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Largest Catholic University
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This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.

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E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior
Chapter 7 Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Hanover Story
[object Object],[object Object],[object Object],Consumers in the 21 st Century
[object Object],[object Object],The Internet Exchange Process Technological, Social/Cultural and Legal Context Individual Characteristics Resources Internet Exchange Outcomes Connect Enjoy Learn Trade Marketing Stimuli
Technological Context ,[object Object],[object Object],[object Object],[object Object]
Top Broadband Country Markets
Social and Cultural Contexts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social and Cultural Contexts, cont. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal Context
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual Characteristics & Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monetary Cost
[object Object],[object Object],[object Object],[object Object],Time Cost
Global Usage: 2002 to 2004 June 2004 April 2002 46 seconds 44 seconds Duration of page viewed 49 minutes 32 minutes Time spent per session n.a. 10 hours Time spent online for the month 24 hours n.a. PC time spent per month 34 43 Page views for each session 1,001 n.a. Web Pages per Person per Month 57 48 Number of domains visited 29 18 Number of sessions/visits for the month Quantity Metric
Energy and Psychic Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exchange Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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E Marketing Ch7 Consumer Behavior

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior
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  • 14. Global Usage: 2002 to 2004 June 2004 April 2002 46 seconds 44 seconds Duration of page viewed 49 minutes 32 minutes Time spent per session n.a. 10 hours Time spent online for the month 24 hours n.a. PC time spent per month 34 43 Page views for each session 1,001 n.a. Web Pages per Person per Month 57 48 Number of domains visited 29 18 Number of sessions/visits for the month Quantity Metric
  • 15.
  • 16.