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Largest Catholic University
Largest Catholic University

Strauss E-marketing Chapter 1 Convergence

EducaçãoNegóciosTecnologia
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E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 1: Convergence
Chapter 1 Objectives ,[object Object],[object Object],[object Object],[object Object]
Chapter 1 Objectives, cont. ,[object Object],[object Object]
The Music Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
What will happen to the music industry? ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-marketing Defined ,[object Object],[object Object],[object Object],[object Object]
E-Business, E-Commerce, and E-Marketing ,[object Object],[object Object],[object Object]
The Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Web Is One Aspect of E-Marketing E-mail Internet UPC Scanner PDA Cell Phone Web PC Television Refrigerator Database Automobile
Past, Present, and Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Business Recovery Is Sweet
E-Marketing Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Control ,[object Object],[object Object],[object Object]
Improved Internet Strategy Integration ,[object Object],[object Object],[object Object],[object Object]
Refined Metrics ,[object Object],[object Object],[object Object]
Wireless Networking Increases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WiFi at Train Station in France
Appliance Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Semantic Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet-Time Analogy 1949 Atomic 1929 Quartz Crystal 1600’s Mechanical 1583 AD Pendulum 3500 BC Sundial Web is here in 2004

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E Marketing Ch1 Convergence

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 1: Convergence
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
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  • 9. The Web Is One Aspect of E-Marketing E-mail Internet UPC Scanner PDA Cell Phone Web PC Television Refrigerator Database Automobile
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  • 20. Internet-Time Analogy 1949 Atomic 1929 Quartz Crystal 1600’s Mechanical 1583 AD Pendulum 3500 BC Sundial Web is here in 2004