Using Social Media to Maximize SEO Results
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This document discusses how social media can be used to maximize SEO efforts. It notes that search engines like Bing and Google are integrating social data from platforms like Facebook, Twitter, Google+, and Foursquare into their algorithms. It recommends businesses build social authority by diversifying their social media sources, timing posts appropriately, focusing on high-quality engaging content, and using social platforms like these to naturally build links back to their website content. The document stresses the importance of measuring social media efforts and focusing content around target keywords to help improve search engine rankings.
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Using Social Media to Maximize SEO Results
- 1. Using Social Media to Maximize SEO @mark_barrera
- 2. Search and Social • Bing • Facebook • Twitter • Will be integrating Foursquare soon • Google • Google+ • Crawlable data • Apple • Maps to be heavily reliant on Yelp
- 3. Bing
- 4. Google
- 5. Social Data Used • Diversity of Sources • Timing • Surrounding Content • Engagement Level
- 9. Social Where? • Facebook • Twitter • Others? –YouTube –Quora –LinkedIn –Many More > • Email?
- 10. Link Building • Network on appropriate social media sites • Focus on creating high quality content • Promote your content • Content producers provide natural links to your content
- 11. Link Building
- 12. Link Building
- 13. Measure
- 14. Measure • SocialMention • Google Analytics • Google Queries • Social Sharing – LikeMention.com
- 15. Keyword Focused • Using Keywords Matters!
- 16. Do It!
Notas do Editor
- Diversity of Sources - having 50 tweets of a link from one account, like having 50 links from one site, is not nearly as valuable as 50 tweets from 50 unique accounts.Timing - sharing that occurs when an RSS feed first publishes a story may be valuable in QDF, but tweets/shares of older pieces could be seen as more indicative of lasting value and interest (rather than just sharing what's new).Surrounding Content - the message(s) accompanying the link may give the engines substantive information about their potential relevance and topic; it could even fill the gap that's left by the lack of anchor text, particularly on Twitter.Engagement Level - the quantity of clicks, retweets, likes, etc. (if/when measurable) could certainly impact how much weight is given to the link.