SlideShare uma empresa Scribd logo
1 de 24
Lecture 1: Studying Culture: Popular, Mass and High Or “ The modern world is rubbish and media studies is a waste of time” MS 2900 Exploring Media Theory University of Winchester Dr Marcus Leaning
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Small pox – kills 30% of infected, in c18th killed every tenth child in France, in Russia it was every 7 th . Last case 1977.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

Political economy in Media studies
Political economy in Media studiesPolitical economy in Media studies
Political economy in Media studies
Robbie Fordyce
 
Mass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and CultureMass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and Culture
czavisca
 
Media effects theory
Media effects theoryMedia effects theory
Media effects theory
David Bakes
 
Four eras of communication (2)
Four eras of communication (2)Four eras of communication (2)
Four eras of communication (2)
Rhea Gupta
 
Gake keeping presentation
Gake keeping presentationGake keeping presentation
Gake keeping presentation
Hina Nawazish
 

Mais procurados (20)

Political economy in Media studies
Political economy in Media studiesPolitical economy in Media studies
Political economy in Media studies
 
Mass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and CultureMass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and Culture
 
Media hegemony power point
Media hegemony power pointMedia hegemony power point
Media hegemony power point
 
Theories of the effect of media on society ppt
Theories of the effect of media on society pptTheories of the effect of media on society ppt
Theories of the effect of media on society ppt
 
Media effects theory
Media effects theoryMedia effects theory
Media effects theory
 
Media hegemony.pptx
Media hegemony.pptxMedia hegemony.pptx
Media hegemony.pptx
 
Normative theories
Normative theoriesNormative theories
Normative theories
 
Agenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesAgenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication Theories
 
Gate Keeping Theory
Gate Keeping TheoryGate Keeping Theory
Gate Keeping Theory
 
Political Economy of Mass Media
Political Economy of Mass MediaPolitical Economy of Mass Media
Political Economy of Mass Media
 
Lecture 7. the media and social theory
Lecture 7. the media and social theoryLecture 7. the media and social theory
Lecture 7. the media and social theory
 
NPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and IdeologyNPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and Ideology
 
Theory of mass society
Theory of mass society Theory of mass society
Theory of mass society
 
Magic bullet theory (assignment based)
Magic bullet theory (assignment based)Magic bullet theory (assignment based)
Magic bullet theory (assignment based)
 
Ideology and Media
Ideology and MediaIdeology and Media
Ideology and Media
 
Four eras of communication (2)
Four eras of communication (2)Four eras of communication (2)
Four eras of communication (2)
 
Development communication
Development communicationDevelopment communication
Development communication
 
Media & media conglomerates
Media & media conglomeratesMedia & media conglomerates
Media & media conglomerates
 
Gake keeping presentation
Gake keeping presentationGake keeping presentation
Gake keeping presentation
 
Hypodermic Needle Theory
Hypodermic Needle TheoryHypodermic Needle Theory
Hypodermic Needle Theory
 

Destaque (14)

Mass society and early theories of mass media
Mass society and early theories of mass mediaMass society and early theories of mass media
Mass society and early theories of mass media
 
Theory of Mass Communication Overview 2017
Theory of Mass Communication Overview  2017Theory of Mass Communication Overview  2017
Theory of Mass Communication Overview 2017
 
Mass & popular culture
Mass & popular cultureMass & popular culture
Mass & popular culture
 
My presentaion on theory of catharsis
My presentaion on theory of catharsisMy presentaion on theory of catharsis
My presentaion on theory of catharsis
 
Mass culture theory 2013
Mass culture theory 2013Mass culture theory 2013
Mass culture theory 2013
 
Chapter 15 – Media Effects
Chapter 15 – Media EffectsChapter 15 – Media Effects
Chapter 15 – Media Effects
 
M6 com320 mass_commtheories
M6 com320 mass_commtheoriesM6 com320 mass_commtheories
M6 com320 mass_commtheories
 
Agenda setting theory
Agenda setting theory Agenda setting theory
Agenda setting theory
 
Agenda setting
Agenda settingAgenda setting
Agenda setting
 
Media Effects
Media EffectsMedia Effects
Media Effects
 
Two-Step Flow Theory
Two-Step Flow TheoryTwo-Step Flow Theory
Two-Step Flow Theory
 
Hypodermic needle theory
Hypodermic needle theoryHypodermic needle theory
Hypodermic needle theory
 
Hypodermic Needle Theory
Hypodermic Needle TheoryHypodermic Needle Theory
Hypodermic Needle Theory
 
Hypodermic needle model
Hypodermic needle modelHypodermic needle model
Hypodermic needle model
 

Semelhante a Exploring Media Theory L1 Mass Society Theory

Culture presentation
Culture presentationCulture presentation
Culture presentation
sulebyrk
 
The Nature of CultureThe Brief DefinitionCulture i.docx
The Nature of CultureThe Brief DefinitionCulture i.docxThe Nature of CultureThe Brief DefinitionCulture i.docx
The Nature of CultureThe Brief DefinitionCulture i.docx
cherry686017
 
Machines have taken over
Machines have taken overMachines have taken over
Machines have taken over
quasila
 
[Group 4] sub counter
[Group 4] sub counter[Group 4] sub counter
[Group 4] sub counter
Duy Đức
 
Sample_The_Primitive_MInd_and_Modern_Man
Sample_The_Primitive_MInd_and_Modern_ManSample_The_Primitive_MInd_and_Modern_Man
Sample_The_Primitive_MInd_and_Modern_Man
John Alan Cohan
 
A level media studies key terms
A level media studies key termsA level media studies key terms
A level media studies key terms
Evergreen69
 
Culture And Its Effects On Our Culture
Culture And Its Effects On Our CultureCulture And Its Effects On Our Culture
Culture And Its Effects On Our Culture
Julie Kwhl
 

Semelhante a Exploring Media Theory L1 Mass Society Theory (20)

Key Concepts in Media Studies Lecture 2 Mass culture/ mass society theory
Key Concepts in Media Studies Lecture 2 Mass culture/ mass society theoryKey Concepts in Media Studies Lecture 2 Mass culture/ mass society theory
Key Concepts in Media Studies Lecture 2 Mass culture/ mass society theory
 
Wolmers sociology 6a lesson one
Wolmers sociology 6a lesson oneWolmers sociology 6a lesson one
Wolmers sociology 6a lesson one
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Culture presentation
Culture presentationCulture presentation
Culture presentation
 
The Nature of CultureThe Brief DefinitionCulture i.docx
The Nature of CultureThe Brief DefinitionCulture i.docxThe Nature of CultureThe Brief DefinitionCulture i.docx
The Nature of CultureThe Brief DefinitionCulture i.docx
 
Machines have taken over
Machines have taken overMachines have taken over
Machines have taken over
 
Popular Culture And Pop Culture
Popular Culture And Pop CulturePopular Culture And Pop Culture
Popular Culture And Pop Culture
 
Understanding Human Society Powerpoint Presentation
Understanding Human Society Powerpoint PresentationUnderstanding Human Society Powerpoint Presentation
Understanding Human Society Powerpoint Presentation
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
[Group 4] sub counter
[Group 4] sub counter[Group 4] sub counter
[Group 4] sub counter
 
Criticism of Counter cultural groups and Islam on Popular culture
Criticism of Counter cultural groups and Islam on Popular culture Criticism of Counter cultural groups and Islam on Popular culture
Criticism of Counter cultural groups and Islam on Popular culture
 
Popular culture
Popular culturePopular culture
Popular culture
 
lesson 1 UCSP.pptx
lesson 1 UCSP.pptxlesson 1 UCSP.pptx
lesson 1 UCSP.pptx
 
Essay On Pop Culture
Essay On Pop CultureEssay On Pop Culture
Essay On Pop Culture
 
Sample_The_Primitive_MInd_and_Modern_Man
Sample_The_Primitive_MInd_and_Modern_ManSample_The_Primitive_MInd_and_Modern_Man
Sample_The_Primitive_MInd_and_Modern_Man
 
A level media studies key terms
A level media studies key termsA level media studies key terms
A level media studies key terms
 
Introduction to Social Sciences
Introduction to Social SciencesIntroduction to Social Sciences
Introduction to Social Sciences
 
Culture And Its Effects On Our Culture
Culture And Its Effects On Our CultureCulture And Its Effects On Our Culture
Culture And Its Effects On Our Culture
 
Theoretical Research_Kristy Lai
Theoretical Research_Kristy Lai Theoretical Research_Kristy Lai
Theoretical Research_Kristy Lai
 
Theoretical research_reupload
Theoretical research_reupload Theoretical research_reupload
Theoretical research_reupload
 

Mais de Marcus Leaning

Mais de Marcus Leaning (20)

Social capital
Social capitalSocial capital
Social capital
 
Customers
CustomersCustomers
Customers
 
Marketing and competition
Marketing and competitionMarketing and competition
Marketing and competition
 
Enterprize Module pricing
Enterprize Module  pricingEnterprize Module  pricing
Enterprize Module pricing
 
Whatever happened to the digital divide
Whatever happened to the digital divideWhatever happened to the digital divide
Whatever happened to the digital divide
 
Brexit, social media and fake news
Brexit, social media and fake newsBrexit, social media and fake news
Brexit, social media and fake news
 
Media literacy workshop - Media Literacy and digital citizenship
Media literacy workshop - Media Literacy and digital citizenshipMedia literacy workshop - Media Literacy and digital citizenship
Media literacy workshop - Media Literacy and digital citizenship
 
Video lectures
Video lecturesVideo lectures
Video lectures
 
Engaging students with digital tools
Engaging students with digital toolsEngaging students with digital tools
Engaging students with digital tools
 
Undergraduate media degrees in uk universities [autosaved]
Undergraduate media degrees in uk universities [autosaved]Undergraduate media degrees in uk universities [autosaved]
Undergraduate media degrees in uk universities [autosaved]
 
Research methods introduction
Research methods introductionResearch methods introduction
Research methods introduction
 
Doing a literature review
Doing a literature reviewDoing a literature review
Doing a literature review
 
Teaching theory
Teaching theoryTeaching theory
Teaching theory
 
Dark Side of the Net Lecture 4 TOR
Dark Side of the Net Lecture 4 TOR Dark Side of the Net Lecture 4 TOR
Dark Side of the Net Lecture 4 TOR
 
Dark Side of the Net Lecture 3 Bitcoin
Dark Side of the Net Lecture 3 BitcoinDark Side of the Net Lecture 3 Bitcoin
Dark Side of the Net Lecture 3 Bitcoin
 
Dark Side of the Net Lecture 2 Cryptography
Dark Side of the Net Lecture 2 CryptographyDark Side of the Net Lecture 2 Cryptography
Dark Side of the Net Lecture 2 Cryptography
 
Dark Side of the Net Lecture 1 Introduction
Dark Side of the Net Lecture 1 IntroductionDark Side of the Net Lecture 1 Introduction
Dark Side of the Net Lecture 1 Introduction
 
Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy
 
Internet accessibility: Continental Comparison
Internet accessibility: Continental ComparisonInternet accessibility: Continental Comparison
Internet accessibility: Continental Comparison
 
Lecture 10 Inferential Data Analysis, Personality Quizes and Fake News...
Lecture 10 Inferential Data Analysis, Personality Quizes and Fake News...Lecture 10 Inferential Data Analysis, Personality Quizes and Fake News...
Lecture 10 Inferential Data Analysis, Personality Quizes and Fake News...
 

Último

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Krashi Coaching
 

Último (20)

9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 

Exploring Media Theory L1 Mass Society Theory

  • 1. Lecture 1: Studying Culture: Popular, Mass and High Or “ The modern world is rubbish and media studies is a waste of time” MS 2900 Exploring Media Theory University of Winchester Dr Marcus Leaning
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.