The document discusses strategies for using social media to promote events. It provides an overview of different social media tools that can be used and ways people engage with social media around events, such as backchannel discussions, curating content, and remote participation. The document also discusses the International Consumer Electronics Show as a case study, outlining how they used strategies like a social media circle and check-ins on Foursquare to build attendance and engagement for their event.
8. Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)
37. Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter
Notas do Editor
Outline of our upcoming webinar.
Outline of what we’ll talk about
Survey to find out whether these folks have a social media strategy?
It’s not about the tools
No matter how fancy you get
It’s about the people.
Digital extroverts – they’re the people you need to know to do more things. You need to find them and socialize with them.
What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
More broadly…what’s social media good for
How does that relate to your focus areas? Can you find sweet spots?
The more overlap, the more people care, the closer you can come to a bullseye.
Quick point about listening—should be central to any strategy. “social” is 2-way. Otherwise it’s just a traditional communications strategy, not a social media strategy.
WOM is the basis of any strategy related to building attendance or buzz. We’ll explain the 5 Ts of word of mouth, as Andy lays them out in his book. It’s the simplest strategy that will definitely work.
To conclude, each of us can give advice about the best place(s) to start. Stuff like: Build the capacity to listen & respond Figure out who your talkers are Know your objectives [We can change these, or make them up on the fly…and Tara might have something different. Just thought I’d put in what I was thinking.]