7. INNOVATION
“Because
the
people
who
are
crazy
enough
to
think
they
can
change
the
world,
are
the
ones
who
do”
Apple's
Think
Different
TV
ad
campaign
8. EXPECTATIONS
“I’m
not
in
this
world
to
live
up
to
your
expectaDons
and
you’re
not
in
this
world
to
live
up
to
mine”
Bruce
Lee
9. TEAM
“We
must
all
hang
together,
or
assuredly,
we
shall
all
hang
separately”
Benjamin
Franklin
10. WHERE
“Nowadays,
aThe
world
is
flat
nglish
and
is
nyone
who
cannot
speak
E
incapable
of
using
the
Internet
is
regarded
as
backward”
Al-‐Waleed
bin
Talal
11. FAILURE
“Success
is
the
ability
to
go
from
one
failure
to
another
with
no
loss
of
enthusiasm”
Sir
Winston
Churchill
12. LEAN STARTUP
ü Lean
manufacturing
-‐
Toyota
Way
ü Lean
startup
=
lean
manuf.
+
customer
dev.
ü Revenues
from
day
1
ü Customers
and
features
unknown
ü Low
burn,
not
cheap
“Startups
that
succeed
are
those
that
manage
to
iterate
enough
,mes
before
running
out
of
resources”
Eric
Ries