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Start-up school Spring 2010
                 Week 1
                Tetuan Valley, April 2010
Patrocinado por          Centros participantes




Con la colaboración de
TVSS Spring 2010            Demo Day


   April 7th                May 12th

                      w6 May 12th Pitch your startup
                  w5 April 28st Projections
               w4 April 21st Funding & Managing

          w3 April 21st Evangelizing & Selling

    w2 April 14th Planning & Budgeting

w1 April 7th The Way of the Startup
19h00-20h00   Class topic

20h00-21h00   Demos teams 1-5

21h00-21h30   Guest speaker

21h30-22h30   Demos teams 5-10
Weekly blog post
 blog.tetuanvalley.com
 Personal blogs
Team wiki
http://tetuanvalley.pbworks.com/



Email list
http://groups.google.es/group/tetuanvalley
tetuanvalley@googlegroups.com
INTRODUCTION
“The hardest thing about getting started is getting started.”
                                                    started.”
                     Guy Kawasaki
“My son is now an ‘entrepreneur’.
That’s what you’re called when you don’t have a job.” –
                                                job.”
                      Ted Turner
Innovation?
"When all think alike, then no one is thinking." - Walter Lippman
                                      thinking."
¡Startups!
“The difference between the impossible and the possible
         lies in determination.” - Tommy Lasorda
                 determination.”
Think BIG
The world is FLAT
   “The Internet is becoming the town square
 for the global village of tomorrow.” - Bill Gates
                           tomorrow.”
FAIL, just do it
   “Try and fail, but don't fail to try.” - Stephen Kaggwa
                                     try.”
“I didn't fail the test, I just found 100 ways to do it wrong”
                                                        wrong”
                       Benjamin Franklin

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Tetuan Valley Startup School Spring 2010 Week 1

Notas do Editor

  1. Welcome to Tetuan Valley
  2. Welcome to Tetuan Valley
  3. Welcome to Tetuan Valley
  4. ¿Ah, pero ʽ startup ʼ no es una marca de alubias?
  5. ¿Qué es ser un emprendedor? - Una característica común: persistencia - Objetivo final: Dejar huella (el dinero no lo es todo) - Emprendedor vs Empresario
  6. Innovación: El arte de crear una manera nueva de hacer algo. Esta puede ser: incremental, radical o revolucionaria. En muchos campos lo nuevo debe ser suficientemente diferente de lo actual para considerarse innovación. Innovación = (Creatividad * Riesgo). En España la innovación es casi inexistente, no tomamos riesgos. Startup = Innovación (en algún punto, ideas, procesos, productos, etc.)
  7. Startup: Empresa de reciente creación, generalmente con background tecnológico cuyo objetivo es ser adquirida o salir a bolsa (IPO). Suelen ser empresas en fases de desarrollo e investigación de nuevos mercados aka innovadoras. Cultura: Muy distinta a la de una empresa: Lo hacen porque se divierten, no por razones solo económicas.
  8. A-Team: El equipo es la pieza clave de las startups. Cuanto mejor sea, mejor serán los resultados. OJO: A-team no significa, el más inteligente, el equipo debe estar equilibrado y en armonía. No es buena idea formar un equipo con muchos amigos, si estos no son buenos. Problema: Es muy difícil crear un buen equipo sin nada que ofrecer salvo una idea.
  9. Siempre pensar a lo grande. Si piensas en grande, serás grande! La sugestión es uno de los mecanismos psicológicos más potentes del ser humano (efecto placebo). Si piensas en vender más, venderás más!
  10. Nuevas tecnologías han pulverizado costes de comunicación. El coste de comunicarse con otros paises es casi nulo (skype, Facebook, Twitter, blogs, email, …) Inglés unifica todos los paises -> lengua “casi” universal El coste de desplazarse físicamente, especialmente durante una crisis, se ha rebajado considerablemente (200€ Madrid – NYC, 500€ Madrid – SFO, 100€ Madrid - Londres ) Internet permite vender en cualquier lugar -> Mercado global vs Mercado local (¿Quieres ganar más dinero?)
  11. Fracasar no es algo malo. El fracaso nos hace aprender mucho. Siempre analizar nuestros fracasos, ¿por qué fracasamos? Analizar y aprender de los fracasos ajenos!! (Es gratis!) If you fail, fail fast! El coste de fracasar, especialmente en tech es ridículo.