1. Luciano Palma
Luciano@LPalma.com
+55 (11) 98787­7227
Summary
Electronic Engineer ● MBA ● Entrepreneur ● Community Manager ● Corporate Consultant ● Technology
Evangelist ● Social Networks Specialist ● Digital Marketing ● Enthusiastic Speaker ● Professor
At top corporations like Google , Intel and Microsoft , I managed the relationship between companies and
its business/technical communities, establishing new paths to nurture collaboration, innovation,
advocacy and support.
The vast experience implementing technology in the corporate world (from IT infrastructure and network
solutions to advanced digital imaging processing software) provided a deep understanding of technology,
business strategies and processes, as well as strong project management skills.
I worked as a software developer in Brazil, Italy and England. Besides the valuable technical experience
acquired, the contact with different cultures contributed for professional and personal growth.
Continuous activity as a professor and speaker in big events demand and improve first­class
communication and presentation skills.
Education
MBA – Enterprise Management
Fundação Getúlio Vargas (FGV) – São Paulo (2009­2011) [CR=9.4]
Electronic Engineer
E. E. Mauá – São Paulo (1986­1990) [CR=7.95]
Social and Economic Networks: Models and Analysis
Stanford University (via Coursera) (2014) [with Distinction]
Cisco NetAcademy Instructor
LARC/USP – Universidade de São Paulo, 2000
MCSE – Microsoft Certified Systems Engineer, Trainer
MCP ID 25242, 1995
Skills
❏ Public speaking to large audiences
❏ Business modeling and agility for mapping business needs to technical solutions
❏ Strong, long­term relationships building, gaining a trusted advisor status
❏ Technical knowledge and analytical thinking
❏ Creativity and ability to "connect the dots" for designing solutions and processes
❏ Social & communicative, curious & investigative

2.
Professional Experience
Desquebre
Co­founder, São Paulo (from July/2015)
After deep involvement with the Startup ecosystem at Google and Intel, it was time to live it in first
person. In a partnership with a friend, we created a new way to fix home appliances: Desquebre .
Besides bringing the process of finding­engaging­paying a technician from the offline to the online world,
the system also helps customers by offering automated guidance for fixing appliances by themselves.
As an active and passionate Campus São Paulo member, I proudly received the Ambassador Member title
and for organizing GBG events on Campus, I was honored with the Campus Event Host title.
rh @ Google
Google Business Group Lead, São Paulo (June/2014 ­ March/2015)
Google Business Groups (GBGs) are a worldwide Community organized by independent professionals to
improve the local business ecosystem through Google technologies.
While coordinating this network in Brazil, we increased the number of GBGs from 13 to 26, empowering
and motivating more than 100 GBG managers around the country. The internal activity index raised
328% in 2 quarters, bringing Brazil from #14 to #3 in the worldwide ranking. Brazilian GBGs delivered 52
events, impacting 4,053 professionals in 2014.
I managed the logistics of Launchpad , a 1­week event held in Rio and São Paulo, hosting mentors from
Israel, US, Switzerland, Japan and Mexico to boost 50 startups as part of Google Startup Launch Program.
I have been a frequent speaker in events hosted by Google, GBGs and partners.
Intel
Community Manager & Digital Marketing Lead, São Paulo (March/2012 ­ May/2014)
The main challenge at Intel Brazil was to kick­start Community­related activities at Intel Developer
Relations Division, leading the Servers and High Performance Computing product line. We introduced
Intel in the software development community, sponsoring and delivering lectures at key events like Intel
Developer Forum , The Developers Conference (SP, SC and GO), The App Date , FISL (RS), Intel Software
Day , Intel Software Conference (SP and RJ) and others.
By delivering training about Intel Xeon Phi (a 61­core Intel coprocessor) and touch & sensor programming
on Windows, developers and ISVs were enabled to deliver great software on Intel platforms.
Since Q4’13 I also performed the role of Digital Marketing Lead , managing online campaigns (AdWords &
Facebook ads) and Intel Software’s social media presence.
I received the following awards for individual and group contributions:
● ESS Annual Award Top ’13 LAR Enterprise Server Win – Q4’13
● Department/Prestige Award: Results Orientation ­ BR Intel SW Conference ­ Q3’13
● 3 Division Recognition Awards: implementing the 1st brazilian Manycore Lab ­ Q2’13, driving
involvement in FISL14 ­ Q2’13, worldwide Ultrabook App Labs ­ Q4’12
● Group Recognition Award: executing a successful Brazil 2012 IDF event ­ Q3’12
● Intel Developer Forum outstanding speaker (Top 3 speaker) ­ May 2012

3.
Microsoft
Technical Evangelist / MCS Consultant, São Paulo (September/2001 ­ January/2010)
As a Technical Evangelist at Microsoft, my mission was to bring the newest technologies to the Technical
Community through the TechNet program, enabling professionals to build solutions based on Microsoft
technologies and products.
I have been a Tech•Ed Speaker since 2006, when I introduced Microsoft's High Performance Computing
technology. In the next years, I presented 9 sessions in 4 Tech•Ed editions, covering a range of new
products and platforms.
At MCS ( Microsoft Consulting Services ), I managed projects involving Microsoft technologies adoption
for 6 years. I was the Enterprise Strategy Consultant for Nestlé, mapping business needs to technical
solutions and ensuring a smooth operation environment jointly with the Global Nestlé team.
Many other solutions were deployed in other customers like AIG, TIM, ABN­AMRO, Santander, Visanet,
Itaú, Usiminas, Bradesco, TJRJ and Prodesp.
LPalma.com
Socialmedia/Technology Consultant and Professor, São Paulo (from February/2010)
I was among the first evangelists of socialmedia in Brazil, presenting lectures in prominent events and
developing and delivering 4 editions of a professional training (Socialmedia strategies for enterprises).
I taught at ESPM, SENAC and Trevisan post­graduation courses and Impacta’s MBA on digital marketing.
As a consultant, I helped Itaú developing an internal training strategy for security on socialmedia and
managed the operations for an online auctions company, which included business strategy, software
development and socialmedia strategy for the product launch.
Imagesoft (United Kingdom)
Windows Developer, Birmingham (1.5 years)
Imagesoft developed a distributed, client/server Electronic Document Management system.
I worked in the development of the Windows client using C/C++ languages and realized the adaptation of
the system to the Windows Sockets technology.
Vega Engineering (Italy)
Software Manager, Monza (2 years)
At Vega I realized quite advanced projects involving digital image processing and the latest technologies,
like transputers, parallel computing, dedicated RISC workstations and advanced imaging libraries.
Examples are a medical imaging system, software for a revolutionary breathing machine (ventilator), a
project for real­time 3D navigation on CAD simulated environments and a voice­enabled monitoring &
control system for industrial processes.
Abroad Experience and Languages
United Kingdom (Birmingham) Italy (Milan, Monza)
As an European citizen, I worked 1.5 years in England and 2 years in Italy.
The attractive market, demanding for high technology projects (software development) and the
improvement of language skills were my key motivators.
Consequently, I have fluent English and Italian . I'm reaching intermediate skills in Spanish .

4. Main Events (organizer/speaker)
Google Business Groups ­ 2014­2016
Startup Journey, Google I/O Extended SP 2014, Social Media Week SP 2014, 4 editions of Startup
Weekend as a judge/mentor, Entrepreneur Women Conference, several GBG events with over 100
attendees each throughout Brazil and 5 wearable design sprint workshops.
Intel Technical Community ­ 2012­2014
Intel Developer Forum (Windows 8 development), The Developers Conference (touch/sensors, CILK, Intel
Xeon Phi, digital marketing), FISL (CILK), Intel Software Day (parallel computing), Intel Software
Conference (High Performance Computing, parallelism, vectorization, VTune).
Social Media Events (since 2010)
Social Media Brasil, Web Expo Forum, Social Media Week, Marketing Talks (digital marketing), InterCon,
e­Show (e­commerce).
Microsoft Tech ● Ed ­ 2006 to 2009 editions
Hyper­V R2, Windows Server 2008 R2 and Windows 7 (2009), Exchange 2007 and 64­bit architecture,
Hyper­V and SCVMM (2008), virtualization technologies (2007) and High Performance Computing
(Windows Compute Cluster Server – 2006).
Publications
TCP/IP, Guia de Consulta Rápida
Novatec Editora, 2000, ISBN 85­85184­72­8.
InterCon 2009 Book (co­author)
Clube de Autores, 2009.
Dolce Morumbi Magazine
Technology Columnist, 2011­2012.
Special Interests
I have been studying social networks since 2007, which led me to a series of humanistic studies like
sociology, philosophy and psychology, which complement my academic education.
I'm currently writing a book about community management and socialmedia strategies for enterprises.
Since Technology is a great passion, I closely follow the evolution of technologies like Mobile, IoT, Cloud
Computing, Wearables, Big Data and Machine Learning.
I contribute to GBG São Paulo as an organizer and I participate in several initiatives for knowledge
sharing, digital inclusion and people empowerment in the technology sector, like Startup Weekends,
hackathons, professional and academic seminars and workshops.
Personal passions include kids, bike riding and the math and physics behind music.