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Tecnologia Educação

Improving Awareness of Your Cause
Through Social Media
Lauren Santucci
Michigan State University
New Media Drivers License Course

Social Media is Not That Scary

• Move into the NOW

• Traditional Media

• Transform old into new

Awareness of Your Cause is Key
Social Media=Awareness=Response=Public’s Help

• Twitter • YouTube

• Facebook • Adwords

• Linkedin • Blogger

TWITTER

• Inform
• Post positive/negative
happenings
• Get to know your followers
• Update Page!

Facebook

• 150 Million Daily
Log on
• Large Application
Variety
• Create Facebook
Group & CAUSE

Create A Facebook Cause!
VITAL TOOL

• Spread Awareness

• Circulate Petitions

• Up-to-date info

• Expand donor base

• AND MOST IMPORTANTLY...

Raise Money!

• 501(c)(3) nonproﬁt
or Canadian
registered charity

• Donate directly
from page

• “Scorecard”

Linkedin- Essential!
• Contacts

• Guide

• Staff

Google AdWords

• 90 Million Users

• Your own ad

• Different Formats

• Generate awareness

KeyWords KeyWords KeyWords

• Choose wisely

• Already looking for
you!

Blogging For a Cause
• Blogger, WordPress, others

• Insight From Advocates of the Cause

• Thought Leader

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long presentation 15 slide

1. Improving Awareness of Your Cause Through Social Media Lauren Santucci Michigan State University New Media Drivers License Course

2. Social Media is Not That Scary • Move into the NOW • Traditional Media • Transform old into new

3. Awareness of Your Cause is Key Social Media=Awareness=Response=Public’s Help • Twitter • YouTube • Facebook • Adwords • Linkedin • Blogger

5. TWITTER • Inform • Post positive/negative happenings • Get to know your followers • Update Page!

6. Facebook • 150 Million Daily Log on • Large Application Variety • Create Facebook Group & CAUSE

8. Create A Facebook Cause! VITAL TOOL • Spread Awareness • Circulate Petitions • Up-to-date info • Expand donor base • AND MOST IMPORTANTLY...

9. Raise Money! • 501(c)(3) nonproﬁt or Canadian registered charity • Donate directly from page • “Scorecard”

10. Linkedin- Essential! • Contacts • Guide • Staff

11. YouTube Watch

12. Google AdWords • 90 Million Users • Your own ad • Different Formats • Generate awareness

13. KeyWords KeyWords KeyWords • Choose wisely • Already looking for you!

14. Blogging For a Cause • Blogger, WordPress, others • Insight From Advocates of the Cause • Thought Leader

15. Thank You Questions?

long presentation 15 slide

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