Webmarketing by lritzel

Webmarketing Or the time of waiting Or acting

Monitor Competitors BUT don‘t copy make it better

Main Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W atch all ,[object Object],[object Object],[object Object],[object Object],[object Object],In studying and/or promoting web-technology, the phrase Web 2.0 can refer to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis, and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users. The term gained currency following the first O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." [4

TechW eb M arketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

Google Page Rank optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V isual P age R ank ,[object Object]

Detecting search keywords for which a site is ranked high

Use Free SEO tools rather than pay

Metatags and Text Relevance ,[object Object],[object Object],[object Object]

Invest more time and creative mind in link management

What‘s the worth of my website

Use advanced search strings to localize possible link portals international school inurl:swiss

Educational Portals http://www.chuguo.cn

Make sure IMI is placed in ALL SE, there is more than Google out there

And each allow a different view on various market aspects

Find Links you did not even know they existed and follow up on them

S ite Map A site map is of great importance for visitors and automated spiders alike

WebAnalyse ,[object Object],[object Object],[object Object]

W eb M arketing ,[object Object],[object Object],[object Object],Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

Content Changes Always to improve and support a better ranking. How Changing Content can Affect Rankings Changing content over time has a huge impact in Google's measures. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.

Seasonable information is recognized by Google ,[object Object],[object Object]

Added Value 1 ,[object Object]

Added Value 4 ,[object Object],The origin of the animation came from the website desuchan.net, appearing in the Flash section of the website. Within a few days of its appearance, tens of thousands of pages either directed to the possible origin or had the file uploaded on their own server. On 10 July 2006 , the Finnish newspaper Helsingin Sanomat reported that Loituma Girl had caused a resurgence in Loituma's popularity, and the band had received thousands of fan letters from around the world

Why PDF on Website ,[object Object],[object Object],[object Object]

Move into SL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Web2zero and its viral effect to get more hits What is Web2.0 first?

Create as many digital IMI footprints as possible And always again link them from within our IMI website(s)

Digital Footprints ,[object Object]

Post IMI material on collaboration web 2 pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use facebook and monitor feedback as well as use it as a marketing tool, upload images, vdos etc, get imi students active

Upload all relevant IMI presentations to slideshare (web2.0)

You tube, use it as a marketing tool, upload promotional vdo and slideshows

Add IMI vdo to all possible Web2 vdo pages http://www.vidipedia.org/Main_Page http://www.plebstv.com/

Same with Flickr, upload cool images and tag them imi

Get marketing to join different professional networks like Xing, Plaxo

One sample WIWIH get in, network and contribute

Plaxo links then to other collaboration spaces

Get your business into Wikipedia

Work more with podcasting/ ipods / mp3 ,[object Object]

Add podcast to educational podcasting portals like epn

Monitor if there is something NEW relevant for us in Web2.0

Check through all Web, a good start is go2web20.net

Long Tail Concentrate on niche markets

New markets BUT as well new competitors

RSS eventually as a future way to communicate to students through mail or mobile phone

Use the WWW to do better marketing What can the web tell you about the needs of your (potential) clients

Webmarketing by lritzel

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